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Banglalink Connects With Spotify and Httpool To Share The Love For Football With Music

Established in 2005, Banglalink has been dedicated to offering affordable telecommunications plans to Bangladeshi customers. With a mission of "Bringing mobile telephony to the masses," Banglalink has achieved remarkable success, amassing over 40 million subscribers and securing its position as the third-largest mobile telecom brand in the country. As the world undergoes a digital revolution, Banglalink stands at the forefront, empowering its customers with cutting-edge solutions and services.

0.74%

CTR

2x

market benchmark

The Objective

During the FIFA World Cup 2022 in Qatar, Banglalink aimed to spread the joy and celebration of the event through a captivating theme song called "Hok Ullash, Hok Banglami" To achieve this goal, Banglalink partnered with Httpool by Aleph, leveraging Spotify's extensive audience reach to increase awareness of the Banglalink brand.

The Solutions

By collaborating with Spotify and Httpool by Aleph, Banglalink strategically reached out to music enthusiasts and effectively promoted their brand through the infectious tune associated with the FIFA World Cup.

The Solutions

Spotify provides an array of powerful targeting options for brands including targeting based on listeners’ moods, feelings, activities, and hobbies. Leveraging Spotify's "Audio Everywhere" feature, Banglalink was able to extend the campaign's reach across multiple devices, ensuring their message reached the intended audience wherever they were, amplifying the campaign's impact.

The Results

The Results

The utilization of Spotify's "Audio Everywhere" feature yielded exceptional results, effectively spreading a positive message and attracting audiences to Banglalink. The campaign also surpassed industry standards with an impressive click-through rate of 0.74% - more than double the average market benchmark.

"We are overjoyed by the campaign's success with Spotify and Httpool. Through our World Cup anthem "Hok Ullash, Hok Banglami" we could reach relevant people on more devices via Spotify. We value Httpool by Aleph's commitment and efforts in assisting us in utilizing Spotify's listeners and raising awareness of Banglalink's services. In order to provide our customers with great solutions, we look forward to expanding our cooperation."

Kazi Hassan Ferdous, Digital Marketing Senior Manager, Brands & CommunicationsBanglalink Digital Communications Ltd.