It's a Win for SofaScore
SofaScore is a sports data company that offers live score services through its website and mobile applications. They cover around 11,000 tournaments, in over 20 different sports, and in more than 30 languages, pretty impressive we know!

.png)
impressions
video views
link clicks
The Objective
Recently they’ve launched Cricket as one of the new sports with data available on their platform, their mission was to scale engagement, and target India during their national Indian Premier League (IPL).
-1677233685.png)
In addition to the custom emoji SofaScore was successfully able to secure a full-funnel approach.
The Solutions
As part of their strategy to gain increased awareness, SofaScore partnered with @Cricbuzz, the biggest cricket authority in India. Together with the help of Httpool’s strategic and operational support, they launched clickable pre-rolls to familiarize the audience with their service during the Indian Premier League. The introduction of customized emoji’s also provided better visual recognition of the #SofaScoreIPL hashtag and promoted increased engagement. All of which worked simultaneously alongside the app install cards within the replies section, driving additional users to the platform, and securing a full funnel approach during the live event.
But, SofaScore did not stop there! Taking to the Indian Premier league to share their effective #Connect campaign. They utilized great momentum to stir up increased interest in the new sport/service on their platform. They promoted cricket statistics and analytics for the first time in the Indian market, just with the quick click of a button.
The Results
Through the IPL Campaign SofaScore was able to reach their online engagement goals, generating over 9 million impressions. Moreover, through the partnership with cricket authority Cricbuzz, they were able to display 6 seconds videos before IPL related content.
The campaign reached over 7 million audience members, with 19,000 link clicks, they were able to achieve 96,000 tweet engagements, and 2.3 million video views.
“With Twitter being the fastest global news source and epicenter of all relevant conversation, it was exciting to participate in real-time discussions with cricket superfans during the Indian Premier League, and introducing the new SofaScore cricket feature. Together with our partner Httpool, we secured the best video content on the market by Cricbuzz to support our efforts during this live event. The level of engagement and awareness was beyond our expectations, and we were able to focus our budgets effectively and efficiently.”
Other success stories
All success stories- 8.8.2023Httpool by Aleph and Ogury Boost Singapore Airlines' Brand Awareness and Engagement
- 26.7.2023Nestlé delivers awareness lift and lens engagement with Snapchat for the launch of ‘CINI MINIS Churros’ in Austria
- 25.7.2023How Httpool by Aleph Supercharged MadMuscles' customer base via Twitter
- 24.7.2023Elevating Tourism With Eurovision Magic: How Httpool By Aleph Assisted CNTB in Attracting Travelers To Croatia!
- 20.7.2023Attention Amplified: L'Oréal's CeraVe AR Lens on Snapchat Engages Users for 70+ Seconds!
- 18.7.2023Kabobs Premium Kebab drives awareness with the help of AI and Httpool by Aleph
- 12.7.2023Boosting Awareness: How Httpool by Aleph and Criteo Ignited ruparupa App's Success
- 22.6.2023Driving Success: Httpool By Aleph Helps Binomo Boost Awareness And Engagement On Snapchat
- 22.6.2023Shoppster Slovenia: Boosting ecommerce client’s brand and performance with Meta Advantage+ catalog ads
- 21.6.2023Rimi Latvia: Boosting an in-store promotion with mobile-adapted Meta ads