Check out how the largest eCommerce store in Croatia made the most of Black Friday by simplification of accounts and harnessing the wider family of Facebook Apps.

See how a leading natural mineral water brand in the Balkans leveraged Facebook campaign budget optimisation to increase sign-ups for their detox program and encourage consumers to shift to a healthy lifestyle.

Insights & news

Speedy Brand Lift

OBJECTIVE

Speedy has been one of the leading companies in a door to door parcel delivery for the last 20 years in Bulgaria. They have recently launched “Smart control” that gives clients complete parcel information and control over the delivery free of charge. Smart control can answer simple questions such as “Where is my parcel?” and “What is happening to my parcel?”. Speedy’s main goal for this campaign was to educate on this new feature and to increase its usage.

HOW

They were looking to:

  • educate potential customers
  • motivate them to start using it.

Brand lift study splits an audience into 2 groups on Facebook: exposed and control groups.

This feature allows advertisers to determine how much exposure to the ads affect a significant brand lift. Smart control can be used on mobile devices which is the primary placement of the campaign device targeting. Speedy used video ads with the Reach and FRQ buying Model (Reach Objective) applied to raise awareness, targeting users in the age group of 25 to 55, showing the key message no more than 2 times every 7 days.

CLIENT FEEDBACK

Facebook brand lift study provided us with a much deeper understanding of brand perception and gave us fundamental insight into the client’s new service usability within the target audience.

Eftim Ansarov
Managing Partner & Digital Strategist
Accella Digital

We highly appreciate the possibility to receive an organic and “non-slated” feedback on our “hot” service through the social network. It is a perfect Facebook possibility for everyone who creates services based on user experience.

Ivan Totev
Marketing & Development director
Speedy JSC

OBJECTIVE

Rexona – famous Unilever’s antiperspirant wanted to reach the young audience and their parents to encourage teenagers’ personal hygiene during their puberty. To do so, Rexona picked Brainly’s recently introduced advertising format called special subject, aiming to increase brand recognition and awareness among teens and their parents.

HOW

In coopreation with Httpool the brand created 2 mechanics: a landing page and a new subject called “Personal Care” on Brainly. On the site with the subject “Personal care”, Rexona shared a few questions for users to answer and win special branded badges. Rexona used standard banners on Brainly to drive visits to the “Personal care” site.

In addition, the brand created an entire educational website to help teens on some topics that might be embarrassing to ask. This website consisted on some historical facts on personal care and some information about the brand’s history. Also, it has a series of advice for parents on how to communicate with their children during puberty. After visiting the education website, users could take an exam and compete for the main prize.

STRATEGY

Brainly’s audience which is mainly teens (age 11-16) and their parents was 100% aligned with the brand’s target audience. The combination of the familiar mechanics and the adaptability of the brand materials had high engagement on the project. Campaign delivery was record-breaking and over-achieved the campaign goals.

Insights & news

MCD Burger Election

OBJECTIVE

World’s famous fast-food chain McDonald’s wanted to find out Malaysian audience’s favorite product and share their thoughts. To add an extra excitement @McDMalaysia introduced MCD Burger Election Campaign.

HOW

The Campaign was executed in a very unique way, The Campaign was executed in a very unique way. The first time ever conversational card format was applied as “Twitter First View” ads. It was also the first time for a brand to run First view ad format in combination with promoted trends.
“THE ENGAGEMENT RATES WERE RECORD-BREAKINGIN COMPARISON WITH BOTH INDUSTRY AND PLATFORM BENCHMARKS.”

OBJECTIVE

Every year on 3rd of September social media users get engaged in traditional discussion with the song by Mikhail Zakharovich Shufutinsky, “The 3rd of September” which was a popular song some time ago. Russia’s leading mobile and desktop food delivery platform “Delivery Club”, wanted to tap into this opportunity and engage users during the 3rd of September. Their main objective was to get the largest reach of the audience on Twitter, and convert a large number of orders using promo code RYABINA.

HOW

By combining situational marketing and the right audience, the brand got a wide coverage on Twitter. Delivery Club uses First View + Promoted Trend ad formats to reach all Twitter users in one day. Using the best Twitter practices, the brand in cooperation with Httpool managed to get great results. During the one day of Campaign, the brand got 3400 mention of the hashtag (#3сентября ), along with 2.4% CTR of the single tweet. More than 2000 orders were done by users with a promo code #RUABINA.