Insights & news

Adda’s brand lift success

Adda 52 is an India-based online gaming website owned by Gaussian Networks Pvt. Ltd, founded in 2011 by Mohit Agarwal and Anuj Gupta. It is India’s largest online poker site and currently hosting the ‘Poker Millionaire Tour, the biggest online poker tournament in India. The company has made substantial investments to its online security using 128-bit encryption, ensuring that user information is kept confidential.

Dailymotion, alongside Httpool, successfully launched a brand lift case study campaign for Adda 52 in October and November of 2020. Find out how.

See how this e-commerce platform leveraged dynamic ad campaigns on Facebook and achieved a 7-fold incremental return on ad spend.

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See how a leading natural mineral water brand in the Balkans leveraged Facebook campaign budget optimisation to increase sign-ups for their detox program and encourage consumers to shift to a healthy lifestyle.