Mumbai, 2 April 2020

Httpool and Lifesight are pleased to announce the appointment of Httpool as Lifesight’s official ad sales partner for India, Indonesia, Malaysia and Thailand. With Lifesight’s real world intelligence platform, brands and agencies can leverage massive data and insights on over 500 million connected consumers in APAC. With its highly accurate interests based audience data and its industry leading independent footfall attribution solution, Lifesight is leading efforts to reach, engage and measure consumers’ like never before.

The consumer journey is getting increasingly more complex with ever changing digital and physical world behaviours, making it difficult for marketers to make strategic marketing spend decisions. That’s why it’s our mission at Lifesight to empower the brands and agencies within the APAC market to achieve better targeting and measurement capabilities powered by unique insights from its millions of consumers. Lifesight helps brands connect with a highly engaged audience in the right place at the right time.” said Tobin Thomas, CEO of Lifesight

 

“Partnering with Lifesight in India, Indonesia, Malaysia and Thailand will enable brands to unlock deep people and places insights at scale with an unparalleled holistic view to make better business decisions and optimise ad spends. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialised solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.

This partnership is an important step for Httpool in SouthEast Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong, Bangladesh and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding Lifesight to Httpool product mix further strengthens its support to brands, agencies and advertisers with the best solutions and helps them make the most of their digital campaigns.

 

Media contacts:

Archana Roche, Httpool India, archana@httpool.in,

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com 

Lifesight PR department, marketing@lifesight.io

 

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, and Brainly, work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia, Thailand and Bangladesh.

About Lifesight

Lifesight is Asia’s leading data & analytics company focused on real world intelligence that helps marketers understand, target, and measure connected consumers. Lifesight’s robust platform and data solutions power business decisions, audience activation, footfall measurement, and in-depth location analytics for leading brands and enterprises. The company is headquartered in Singapore with a rapidly expanding footprint in the Asia Pacific region operating in India, Malaysia, Indonesia, UAE, Saudi Arabia, Thailand, Philippines, Vietnam, Japan, Australia and New Zealand. To learn more, visit https://www.lifesight.io/

Oslo (Norway), 25 February 2020

 

Opera Ads, the fast growing online advertising platform that connects advertisers seamlessly with Opera products, has selected Httpool as its new ad sales partner in Southeast Asia. Through this partnership, Opera will provide digital marketing solutions for brands, media agencies and other advertisers in Indonesia, Philippines, Thailand, Malaysia, Vietnam and Bangladesh.

 

We are extremely excited about this new partnership in Southeast Asia. Launching Opera Ads will open new avenues for brands and advertising agencies to reach out to their audiences and create a better experience for customers. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialised solutions and support them from marketing, ad sales to billing. We will build on our extensive experience and knowledge to ensure that campaigns achieve their optimal goals.” said said Sunny Nagpal, Co-Founder and Managing Director, Httpool APAC.

 

Opera Ads offers smart ways for digital publishers and brands to engage with Opera’s user base of more than 350 million people worldwide. With Opera Ads, online advertisers can run precisely targeted campaigns, improve their media buy, and secure impactful ad placements across the popular Opera mobile browsers and applications.

 

Major consumer brands in Southeast Asia choose Opera Ads for scaling their online advertising due to the increasing popularity of Opera products. The partnership with Httpool will provide Opera Ads with extended support and local expertise for working with businesses.” said Per Wetterdal, VP of Global Business Development at Opera.

 

This partnership is an important step for Httpool in Southeast Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding Opera Ads to Httpool product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

 

New ways of simplifying engagement

 

Opera Ads also features a series of new ad units that help online advertisers increase and simplify engagement with their target audiences maximising the performance of their digital marketing campaigns. These ad units connect seamlessly with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user.

 

These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger, allowing interaction through formats like USSD, SMS messaging, or via phone calls.

 

 

Opera Ads is designed to be the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience in a highly transparent fashion across the fastest growing mobile digital markets.

 

Advertisers seeking further information about Opera Ads can send an email to: opera-ads@opera.com

 

Media contacts:

Lucjan Exner, Opera, lucjan@opera.com

Archana Roche, Httpool APAC, archana@httpool.in

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com and press@httpool.com

Alejandro Viquez, Senior Communication Manager, alejandrov@opera.com

 

 

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximising their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar and Malaysia.

 

 

About Opera

Opera is a global web innovator. Opera’s browsers, news products and Fintech solutions are the trusted choice of more than 350 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).

Httpool and AccuWeather are pleased to announce the appointment of Httpool, as AccuWeather’s official ad sales partner in India. AccuWeather, recognized as the most accurate source of weather forecasts and warnings in the world, will leverage Httpool’s reach and expertise in opening its inventory for all demand partners in India.

Launching AccuWeather in India will open new avenues for brands and advertising agencies to reach out to their audiences and create a better experience for customers. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialized solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.

“AccuWeather reaches more than 1.5 billion people globally through our digital properties including mobile and web and other products, so we gravitate toward partners with the reach and expertise to help reach advertisers globally, such as Httpool,” Abhimanyu Chakraborty, AccuWeather’s India Country Manager, said. “Particularly in India, our audience base has grown exponentially since we launched operations here in 2015.  Today, we have over 32 million monthly active users from India and growing, and this translates to a significant opportunity for advertisers and brands to leverage our expertise and reach with weather triggered marketing strategies.  Httpool understands the impact of weather on consumer behavior, and it is the perfect partner to help advertisers and agencies connect with AccuWeather for powerful and effective marketing campaigns.”

This partnership is an important step for Httpool in the APAC region. With offices in Mumbai, Delhi and Bangalore, Httpool and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding AccuWeather to Httpool product mix will allow us to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

Media contacts:

Archana Roche, Httpool India, archana@httpool.in,

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com

AccuWeather PR department, pr@accuweather.com

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar and Malaysia.

About AccuWeather

AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world, having saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage.  Serving more than half of Fortune 500 companies and thousands of businesses globally, AccuWeather provides weather forecasts with Superior Accuracy™ and actionable insights to help thousands of businesses to save lives, minimize risk, reduce losses and liability and maximize revenues.  Additionally, AccuWeather uses predictive analytics to help companies plan and operate more efficiently and significantly outperform their competitors.

With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people worldwide to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 national AccuWeather Network channel. AccuWeather also produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy.

Ljubljana, 9th November 2015 – At this year`s City Nation Place forum in London on 4th and 5th November Croatian National Tourist Board supported by Httpool were announced winners in the category “Best usage of social media”. Campaign won among strong competition as example of effective practice in place brand strategy development. The campaign became mysterious star of advertising on the American Super Bowl spectacle.

 

The City Nation Place forum is bringing together the leading experts in the field of marketing and brand management every year to choose the most effective and carefully implemented marketing strategy with returns to awareness and promotion of tourism in the local town, city or region.

The winning campaign of the Croatian National Tourist Board and Httpool took the advertising opportunity during the record viewership of Super Bowl match in the United States. It turned out that both coaches of the US team have Croatian ancestry. That is why Croatia National Tourist Board which was supported by the Httpool place branding strategy, broadcasted the presentation of attractive holiday destination to Twitter in America. During the match the best “selfie” was awarded with a free visit to the town of Rovinj!

“The main goal of the campaign was to present Croatia as an alluring tourist destination among the US citizens,” said Tina Jukić, representative of the Croatian National Tourist Board. Within 12 hours more than 300 “selfies” using hashtags #Croatia and #SuperBowlCroatia were collected, 1.300 new followers were gained, all together 13.290 engagements were recorded. Also the coach of the winning team received the invitation to come “back home”, to Croatia.

“The successful campaign clearly demonstrates that integrating social media into place brand strategy is an important objective and can achieve remarkable results,” said Aleksander Mitrović, director of Httpool Slovenia and Croatia.

Selfie competition was also published in the Forbes article and became one of the success stories of Twitter advertising.

More about the City Nation Place forum can be read here.

Contact for more information: info@httpool.com

 

Yangon, Myanmar, 12 December, 2019 – Facebook has selected Httpool as its Authorized Sales Partner in Myanmar, Cambodia and Laos. As the official partner for Facebook in these three countries, Httpool will provide support and regional expertise to local businesses across Facebook, Instagram, Facebook Messenger and WhatsApp.

Partnering with Facebook in the APAC region was a natural transition for Httpool. The company is already Facebook’s Authorized Sales partner in seven markets across Europe, and the Httpool team in APAC is committed to providing a first-rate service to Facebook’s existing and new clients in the region.

Following the successful expansion of our sales teams in Southeast Asia, we have appointed an Authorized Sales Partner to handle Myanmar, Cambodia and Laos. At Facebook, we recognize that this is a prime opportunity to help local agencies and advertisers in these countries to reach greater audiences and to engage in meaningful conversations with people, and to help further the potential of local businesses in Myanmar, Cambodia and Laos,” said Jordi Fornies, Director Emerging Markets APAC, Facebook.

This partnership is further proof of Httpool’s leading position in the world as a partner of major social media platforms, and our overall success in the APAC region. We are excited to build on our experience from Europe and assist Facebook in introducing the latest advertising solutions to Myanmar, Cambodia and Laos, and provide brands and agencies first hand support at the highest execution level,” said Sunny Nagpal, Co-founder & Managing Director of Httpool APAC.

Media Contact
Špela Majcen Marusic, Httpool PR Manager
press@httpool.com and marusic@httpool.com

Brands and marketing agencies across Russia can now work closely with a local team to help them use Twitter ad products to amplify their organic activity

Twitter is live, public, conversational and widely distributed. The platform has more than 284 million active users and is used by brands worldwide to engage with existing customers and reach new audiences.

With more than 500 million Tweets sent per day, Twitter is the home of conversations, with friends or someone you don’t know halfway around the world. It is where people go to discover what’s happening in their world, and this makes Twitter a great place for brands to engage with their customers,” said Peter Greenberger, Sales Director at Twitter. “Russia is an important part of our aim to reach every person on the planet, with almost 70 million active internet users and growing, the country presents a huge opportunity for Twitter and brands. Companies in Russia are already using Twitter to listen to their customers and market themselves organically, so we are excited to partner with Httpool to help them use Twitter advertising to amplify these efforts

Three out of every five people on Twitter follow at least one brand. And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.

“Twitter is unique because of it’s public, real-time nature. This makes it a great way for people to stay up to date on whatever they are interested in. Brands in Russia now have an even better way to connect with current and potential customers around these interests, with the right message in the right moment. We are excited to be working with Twitter to bring its advertising products to our region and look forward to helping companies grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,”  said Sergey Dovedov, Managing Director of Httpool Russia.

The appointment of Httpool as Twitter’s direct sales partner gives Russian brands access to the full line of products, services and support available from Twitter.

Twitter has three main ad units:

  1. Promoted Tweets – Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account.
  2. Promoted Accounts – Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis.
  3. Promoted Trends – Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.

Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results.

For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.

Mumbai – 26th September 2017: Httpool and Twitter are pleased to announce the appointment of Httpool as Twitter’s official ad sales partner for India from October 1 2017, expanding the advertising support for marketers in India.

Brands and advertising agencies across the country can now work closely with an experienced Httpool India team and leverage Twitter Ad solutions to amplify their marketing objectives.

The partnership of Twitter and Httpool in India was a natural transition given the scale of their global partnership across 22 markets in Europe. Httpool team in India is expected to provide first rate service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy.

“India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market and are pleased to expand our global collaboration with Httpool in India,” said Chandan Deep, Head of Reseller Partnerships, Asia Pacific, at Twitter. “With this partnership, we look to upscale our level of service to our clients in India.”

Three out of every five people on Twitter follow at least one brand. And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand*

Twitter is unique because of its public, real-time, conversational nature. People come to Twitter to connect with their passion and seek expert opinions. This presents the Brands with a live connection to their users and allows them to reach the most influential audience, with the right message in the right moment. We are excited to partner with Twitter to bring its advertising propositions to the Brands in an exhaustive market like India and look forward to helping advertisers to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,” said Sunny Nagpal, Co-Founder of Httpool India and Managing Director APAC.

The appointment of Httpool as Twitter’s official ad sales partner gives brands more access to the full line of products, services and support available from Twitter in India.

For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.
*Based on Nielsen research of 1,400 Twitter UK users

 

Httpool contact, India:
Sunny Nagpal, Httpool MD APAC at sunny@httpool.in

Httpool press contact, India:
Anchal Arora Manager PR at anchal@httpool.in

 

About Httpool
Httpool is the leading International cross channel advertising network with 19 offices across Europe and Asia. Httpool offers the broadest range of ad network products and solutions across display, video, engagement, social and performance channels. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, Snapchat, LinkedIn, Spotify and other selected global and local publishers across its 22 markets, including Austria, Switzerland, Russia, India, Hong Kong, Poland, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Estonia, Latvia, Lithuania, Greece, Hungary, Kosovo, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine. For more information, please visit: www.httpool.com.

 

About Twitter
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterIndia, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

Brands and marketing agencies across these five countries can now work closely with a local team to help them use Twitter ad products to amplify their Twitter reach.

Twitter is live, public, conversational and widely distributed. The platform has more than 288 million active users and is used by brands worldwide to engage with existing customers and reach new audiences.

“With more than 500 million Tweets sent per day, Twitter is the home of conversations, with friends or someone you don’t know halfway around the world. It is where people go to discover what’s happening in their world, and this makes Twitter a great place for brands to engage with their customers,” said Niall Horgan, Partners Manager at Twitter. “Companies in these eight countries are already using Twitter to listen to their customers and market themselves organically, so we are excited to partner with Httpool to help them use Twitter advertising to amplify these efforts.”

Three out of every five people on Twitter follow at least one brand.* And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.*

“Twitter is unique because of its public, real-time nature. This makes it a great way for people to stay up to date on whatever they are interested in. Brands across these countries now have an even better way to connect with current and potential customers around these interests, with the right message in the right moment. We are excited to be working with Twitter to bring its advertising products to our region and look forward to helping companies grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,”  said Aljosa Jenko, Founder and CEO of Httpool.

The appointment of Httpool as Twitter’s direct sales partner gives more brands access to the full line of products, services and support available from Twitter.

Twitter has three main ad units:

  • Promoted Tweets– Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account.
  • Promoted Accounts– Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis.
  • Promoted Trends– Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.

Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results.

For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visitbiz.twitter.com

Httpool, Croatian National Tourist Organization and Twitter teams joined forces and leveraged the power of Twitter’s platform and the euphoria of the 49. Super Bowl for a successful viral real-time campaign.

At the recent press conference it was revealed that coaches of both teams, Pete Carroll (Seattle Seahawks) and Bill Belichick (New England Patriots), are both of Croatian descent. After hearing the news Croatian National Tourist Organization executed a unique PR campaign and announced to offer the winning coach a »trip back home«.

On the day of the sports spactacle Croatian National Tourist Organization expanded its idea among all Super Bowl fans with a real time marketing campaign. Together with the team from Httpool and Twitter, they launched a Super Bowl selfie competition with #SuperBowlCroatia hashtag for the chance to win an all inclusive vacation including plane tickets for 2 persons in Rovinj, Croatia.

»We are excited about the results and the collaboration among the partners. In only a few hours the viral campaign received more than 1,5 million impressions, 13.000 interactions, 1.300 new followers and almost 300 selfies. This proved the power of social media and Twitter once again,« says Aleksander Mitrović, Managing Director of Httpool Slovenia and Croatia.

“Croatian national tourist board did a great job because Croatia as a tourist destination was a common theme in the US media these days. Everything happened very quickly and we were utterly proactive. We have achieved tremendous promotion of our country on the US market and I’m sure that Croatia will be even more recognized as a tourist destination among US tourists now”, says Ratomir Ivičić, Director of Head office of CNTB.

»The success of this campaign really highlights how Croatian brands can take advantage of the real time nature of Twitter,« says Niall Horgan from Twitter.

Miami – July 6th, 2017 – IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, today announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.

Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.

“This acquisition will enable IMS to develop some of the highest-potential geographies across Europe and Asia, and create a truly global company. IMS and Httpool together can offer an end-to-end solution in digital marketing campaign delivery, helping partners with our deep knowledge of local markets, and empowering local publishers, advertisers and 1000s of digital professionals and entrepreneurs,” said Gastón Taratuta, CEO and founder of IMS .

“Bringing together IMS and Httpool will create a one-stop solution for advertisers launching local or international campaigns, as well as networks and publishers looking to monetize content across many of the world’s fastest-growing emerging markets,” said Andy Kaplan, president, worldwide networks, Sony Pictures Television .

“IMS and Httpool share the same vision, so we couldn’t imagine a more appropriate partner. This deal represents a major milestone for Httpool and an important recognition for all our past achievements. Teaming with IMS will fuel our increasing growth, and enable us to expand our proprietary solutions on a global scale,” said Aljosa Jenko, CEO and founder of Httpool .

“Httpool and its team established an amazing international position, developed complementary ad technologies and share the same entrepreneurial values as IMS. By joining forces, the two groups can make a lasting impact on the broader digital ecosystem through continuous innovation, openness, creativity and partnerships,” Taratuta added.

Headquartered in Miami, IMS also has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay.

Httpool’s 19 offices include India, Hong Kong, Austria, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Kosovo, Macedonia, Poland, Romania, Serbia, Slovenia, Estonia, Latvia, Lithuania, Ukraine and Russia.

About IMS
IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, is a leading digital communications and marketing company that builds partnerships with rapidly developing businesses seeking to expand their market in Latin America. IMS helps brands reach new levels of attraction and grow in the region through its unique ecosystem of business alliances, creative and content solutions, and media management and investment services. Leading brands like EA, Foursquare, LinkedIn, Spotify, Snapchat, Twitter, Yahoo, Twitch, Vevo and Waze work exclusively with IMS to strengthen its presence in Latin America. IMS is headquartered in Miami and also has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay. For more information, please visit: www.imscorporate.com.

About Httpool
Httpool is the leading Central and Eastern European cross channel advertising network with presence in Asia and focus on markets outside the United States and Western Europe. Httpool offers the broadest range of ad network products and solutions across display, video, engagement, social and performance channels. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, LinkedIn, Spotify and other selected global and local publishers across its 22 markets, including Austria, Switzerland, Russia, India, Hong Kong, Poland, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Estonia, Latvia, Lithuania, Greece, Hungary, Kosovo, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine. For more information, please visit: www.httpool.com.

Press Contacts:

Ignacio Sanchez-Zinny, IMS Sr. Marketing Director at izinny@imscorporate.com
Vugar Adigozalov, Httpool’s CMO at adigozalov@httpool.com