This year more than ever, e-commerce is being redefined and reaching new heights. Our predictions proved correct. From buying toilet paper and food to clothes, technology, and home improvement materials, people around the world are now harnessing the internet like never before. 

This is an important insight for Black Friday advertisers!* TechCrunch estimates that the pandemic accelerated the shift to digital shopping by roughly five years.

As more businesses move online, the number of digital advertisers grows. Fighting for shoppers’ attention becomes even harder. So what is it that makes your Twitter Black Friday campaign truly special and successful?

In a digital world, only digital wins

You can have an amazing business, top-notch products but in the flood of information, offers, and opportunities that consumers are bombarded with every day, you have no checkouts if you don’t stand out.

In a digital world, your online image is what will get you going and pacing for amazing results of your business. Especially, when people are looking for deals. In 2019, “Black Friday Ads” was the fourth most searched keyword on Google during that period.** This shows also that people are actively looking for ads!

The best platform to reach out to a curious audience is Twitter. 

Twitter had 186 million monetizable daily active users in Q2 2020, and the number is growing 34% year over year. They are engaged in conversations and proactive in making their choices. Way more so than uses of other social media. People on Twitter are explorers. They have the “discovery mindset” and are open to new ideas, products, and deals. Almost every Twitter user (9 out of 10) will influence the decision of their family member or friend on what to buy.***

So, what is the recipe for the success of your Black Friday Twitter campaign? It comes in four stages.

 

Stage 1 – Do your homework

To play the game, you have to understand the rules and do your research.

  1. Get your profile in order and polish all the info.
  2. Research and use relevant hashtags. 
  3. Create Twitter-only deals. Many clients will already be looking for Christmas gifts.
  4. Invest in great content. 

 

Stage 2 –  Leverage Twitter products across the funnel

Using the right tools will help you create deal awareness, connect your brand to the right clusters of shoppers, and also widen your reach. Knowing what to say and to whom you want to say it is crucial for how your campaign will perform. 

An array of Twitter products is available to drive traffic and action.

 

Stage 3 – Use Wise.Blue to get ahead of your competition

The Wise.Blue solution starts where Twitter’s own products end. Wise.Blue products for Black Friday advertisers focus on constant communication with your audience, keeping them engaged throughout the entire process.

#H2R (Heart to Remind)

Once somebody likes your initial campaign tweet, they will be automatically reminded of the offer that you are announcing, when it happens. This keeps audiences engaged and in anticipation of something new.

 

Image & Video Carousels

Allowing you to showcase several products at the time, Carousels are amazing at driving traffic to your website and leading your customers to the final purchase.

 

Stage 4 – Go Professional with a full Wise.Blue solution

Wise.Blue, an official Twitter API Partner, is in fact a massive performance tool for advertising on Twitter. It tracks and matches data with MACTs and Google Analytics and automatically optimizes campaigns, using its own proprietary machine learning technology. It allows you to manage countless audiences and ad permutations at the same time, with just a click of the mouse. 

The proprietary Autopilot, a machine learning technology, automatically tests permutations of your campaigns and uses the best-performing ones to achieve the full potential of your advertising efforts. It also automatically informs you about any changes that might affect your performance and constantly syncs data for optimal tracking of how your efforts are paying off.

Read a full case study here.

As this year’s major shopping events start to line up – make sure that you’re ready to go out there, work through the clutter, and shine out in your brightest colors.

 

*Source: Statista
** Source: Printful
*** Source: Kantar, 2017

Httpool and Ogury are pleased to announce the appointment of Httpool as Ogury’s official advertising sales partner for India. Ogury is the creator of the first advertising engine driven by user choice. This new partnership will enable advertisers to run impactful mobile ad campaigns, powered by safe data, collected and used with the explicit permission of the consumer. 

“Partnering with Ogury in India will enable brands to sharpen their advertising strategy with actionable insights on local consumers. Being at the forefront of data compliance topics since 2014, Ogury will help local brands to adhere to the upcoming privacy regulations and restore consumer trust. As an official ad sales partner, we will ensure that advertisers, agencies and brands have access to our top dedicated teams and support at every step of the way,said Amit Gupta, Managing Partner, Httpool India.

India is a strategic market for Ogury’s continued expansion in APAC. With increasing concerns over data protection in the region, reflected by the Personal Data Protection Bill, local brands are looking for ad tech partners that are able to provide traceable and trusted consent for the data they use for advertising. As the leader in choice-driven advertising, Ogury has proven that it’s possible to respect the user while also delivering exceptional business results. Httpool will help us in our mission to establish a new trusted advertising ecosystem, driven by user choice, in India.” said Adam Rubach, VP New Markets APAC at Ogury.

Brands choose Ogury for the exceptional performance of its choice-driven mobile ads, video and display, coupled with its maniacal focus on brand protection. Ogury uses its technology and ecosystem to ensure for brands the highest standards in data and brand safety and the lowest rate of ad fraud.  Since launching in 2014, the company has grown rapidly in 10 countries, serving 1500 brands, partnering with 3500 publishers, and its technology is now integrated in 10000 apps. 

This partnership is an important step for Httpool APAC. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong and Bangladesh, Httpool provides brands and media agencies in Asia support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. 

 

Media contacts:

Rucha Bhalekar, Marketing Manager, APAC , rucha@httpool.in 

Ogury PR department, MediaRelations@ogury.co 

 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.com, www.imscorporate.com 

 

About Ogury

Ogury is the creator of the first advertising engine driven by user choice. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand-safe and fraud-free environment.

 

The Exponential Climate Action Summit will be broadcast live on Twitter on 24 September.

Stockholm, 22 September 2020 – In light of the increasing urgency surrounding the environment and climate change, Httpool has joined forces with the largest social network for climate action WeDontHaveTime.org. Understanding the vast potential of Twitter during environmental events, Httpool aims to underpin and encourage conversations around the topics that will define the future of our planet.

“This is just the first in a series of climate conferences that will be broadcast live on Twitter in the coming months and years.” explains Ingmar Rentzhog, founder and CEO of WeDontHaveTime.org: “Joining forces with Httpool is an acknowledgment that we are moving in the right direction, and showcases just how important discussions around climate action are for global companies.” 

Supported by Ericsson and broadcast on Twitter, the event is set to reach out to the widest global audience, a community of people that take the climate crisis seriously. 

Twitter is about what’s happening in the world. And right now, sustainability is happening. People are reconsidering even their smallest choices as they try to help the environment. It is clear that Twitter, coupled with globally streamed live-events, is a golden opportunity for organizations to reach out to a highly engaged audience across the world. This makes our cooperation with We Don’t Have Time very exciting.” commented Jonatan Håkansson, Senior Client Partner at Httpool.

 

Note to editors:

We Don’t Have Time, based in Stockholm, is the world’s largest social network for climate action. It has organized several digital no-fly climate events. The latest, Earth Day Week Broadcast, had a global audience of two million viewers from 140 countries. Join the social network today on www.wedonthavetime.org 

Httpool, an IMS Corporate Company, represents leading digital media platforms such as Twitter, Facebook, Spotify, LinkedIn, Snapchat and TikTok across Europe and Asia. Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide. www.httpool.com, www.imscorporate.com 

Press contacts: 

Spela Majcen Marusic, Global PR Manager, Httpool, marusic@httpool.com, Mobile: +386 70 868 457.

Ingmar Rentzhog, CEO We Don’t Have Time, founder@wedonthavetime.org, Mobile: +46736332910

Httpool has expanded its ad sales partnership with Spotify to include Lithuania, Latvia and Estonia, being the exclusive representative to manage Spotify’s advertising offering in the Baltics for brands of all sizes seeking to connect with their audiences. As the world’s most popular audio streaming platform, Spotify offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young, influential streamers and leverage the rising power of streaming audio.

“As consumer habits are changing, brands need to consider how they can reach and connect with their audiences in the moments that matter. Audio offers a truly personalized connection and we are thrilled to be expanding our partnership with Spotify, who are providing a unique platform for advertisers of all sizes in reaching their audiences,” said Arnis Ozols, Regional Director, Httpool Baltics.

Spotify offers multiformat ad experiences including audio, video and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence – its unique data and insights based on users’ streaming behaviors – advertisers can tailor their ads and messaging to resonate with their audiences’ needs and mindsets based on the context in which they are listening.

“Httpool has been a great partner throughout Europe and we’re confident that they will continue to grow Spotify’s influence as a leading ad platform in the region with the addition of the Baltics,” said Rak Patel, Head of Sales, UK & Pan EMEA, Spotify.

Media contact:

Špela Majcen Marušič, Global PR Manager, Httpool, marusic@httpool.com, press@httpool.com 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.com, www.imscorporate.com 

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.

Discover, manage, and share over 60 million tracks, including more than 1.5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, we are the world’s most popular audio streaming subscription service with a community of more than 299 million users, including 138 million Spotify Premium subscribers, across 92 markets.

Httpool will now start offering GrabAds in Indonesia, Malaysia, and Myanmar. This brings exciting new opportunities to the markets, enabling advertisers to leverage the full potential of this major platform.

“Being able to offer GrabAds in the region will open new avenues for brands and advertising agencies to leverage their data capabilities and local market insights, helping create meaningful customer engagement” explained Sunny Nagpal, Co-Founder and Managing Director, Httpool APAC. GrabAds relies on unique insights from its millions of users and allows advertisers to connect with a highly engaged audience in the right place at the right time. At Httpool, we will make sure that our teams provide strong support to agencies and brands, and support the development of specialized solutions from marketing, ad sales to billing.”

Partnering with the leading consumer platform in the region

Southeast Asia’s leading super app Grab, a ride-hailing transport, food delivery, and payment solution service offers advertisers a unique opportunity with its extensive on-ground fleet of vehicles and digital presence. GrabAds is a unique advertising opportunity providing online-to-offline (O2O) platform for brands to engage with millions of Southeast Asian consumers across eight countries. Consumers now have new ways to discover, engage, and receive deals from brands as selective, personalized experience bringing them closer to services and businesses that interest them.

“It’s extremely exciting for Httpool to work with GrabAds. Being a Super-App, the platform offers amazing opportunities for brands to connect with high intent audiences. GrabAds’ formats are result oriented enabling brands to meet their business goals and audiences to earn rewards, completing a unique cycle of intent, message, and engagement”, explains Rohan Noronha, Srenior Sales Director, Httpool.

This partnership is an important step for Httpool in South-East Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong, and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding GrabAds to Httpool product mix further strengthens its portfolio and enables the elite teams of marketing experts to offer the highest level of support to brands, agencies, and advertisers with the best solutions, helping them make the most of their digital campaigns.

Media contacts:

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, Quora and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.comwww.imscorporate.com

Httpool expanded its ad sales partnership for Spotify to five new markets, including Russia, Ukraine, Kazakhstan, Belarus and Moldova. This is an important step for Httpool in the market, where it already represents major global networks such as Twitter and Snapchat.

“The launch of Spotify sales in the Russian and CIS makrets is a landmark and a long-awaited event for Httpool. We are determined to build on our experience from Central European markets to support advertisers and brands with the latest insights and knowledge to leverage the full potential of advertising on Spotify.” said Sergey Dovedov, Regional Director, Httpool Russia and CIS. “We are extremely proud that once again we make a significant contribution to the ecosystem of our advertising market and enable advertisers to use the most modern and relevant tools in their promotion.”

“Spotify provides access to a wide audience of people passionate about music. Music fans put Spotify at the centre of their lives. Brands can follow them on their everyday journey and meet them at crucial touchpoints.” explained Javier Huertas, Regional Spotify Lead, Httpool. “This is what makes Spotify so exciting for brands. Real-time personal insights go beyond demographics and device IDs and reveal the listeners’ moods, mindsets, tastes and behaviors. And if that’s not enough, the latest research shows that we can also predict offline behaviours of the streaming generation”.

Fully localized, the Spotify platform offers advertisers a diverse selection of ad experiences based on campaign goals and how users are engaging with the platform, including audio, video and display. Advertisers can reach listeners as they stream through mobile, desktop, connected speakers, gaming consoles, and more, reflecting the many ways that consumers access with content today. Globally, Spotify Free users spend an average of 2.5 hours each day listening to music on the platform through multiple devices.

 

Media contact:

Špela Majcen Marušič, Global PR Manager, Httpool, marusic@httpool.com, press@httpool.com 

 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.com, www.imscorporate.com 

 

About Spotify Technology S.A.

Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50 million tracks, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, Spotify is the most popular global audio streaming subscription service with over 286 million users, including 130 million subscribers, across 92 markets. We are the largest driver of revenue to the music business today.

Httpool, an IMS corporate company, today announced that it will act as a sales representative for Snapchat in 15 European markets, including Austria, Switzerland, Finland, Poland, Romania, Greece, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Bulgaria, Lithuania, Latvia and Estonia. IMS is already representing Snapchat in 11 markets, namely Mexico, Costa Rica, Colombia, Ecuador, Peru, Chile, Brazil, Uruguay, Argentina, Spain and Italy. This new partnership is an additional recognition for IMS-Httpool as a reliable and trusted partner of leading media platforms, including Facebook, Twitter, LinkedIn, TikTok, Spotify and others. 

Launched in 2011, Snapchat has grown to become one of the leading communications platforms, with more than 229 million daily active users. It has also established itself as an essential medium for digital marketers all over the world. Its advertising products are driving incredible return on investment for marketers globally.

“We are excited about this amazing opportunity of working with Snap Inc. Agencies and brands have found themselves in a challenging situation. And we are determined to help them reach out to people spending unprecedented amounts of time on their mobile devices.” said Timotej Gala, Deputy CEO at Httpool. “We will work hard to equip agencies and brands with the right tools and offer our services to help them excel during this volatile economic situation and beyond.

Snapchat offers robust measurement and targeting for all advertisers. They receive metrics on their Snap Ads, showing impressions, completions, eCPM, eCPV etc., and metrics on their Filters showing swipes, views, shares, reach, share rate etc. Snapchat also offers multiple pre-defined audiences for advertisers, such as Snap Lifestyle Categories, Snap Audience Match, and age, gender, location, device, and carrier targeting.

“We are very excited about expanding our partnership with Httpool. Httpool has the high level of expertise and experience that we expect to perfectly consult customers on how to optimise results on the Snap platform” said Yabs Macauley, Global Partnerships Lead, Europe and Africa

This partnership is an important step for Httpool in Europe. Adding Snapchat Ads to Httpool product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

Httpool will be offering several engaging formats to advertisers across the 15 European markets including:

Snap ads are single image or video full screen ads that offer sight, sound and motion in a format made especially for mobile: full-screen,100% viewable with sound on by default. Snap Ads with a video, GIF, or still image, also have the option to offer an interactive element – an app install page, long-form video or trailer, or pre-loaded website.

Lenses let Snapchatters apply real-time effects and sounds to their selfies and the world around them- so brands can take part in the communication on Snapchat in the most fun way. Lenses are a powerful and memorable way to connect with consumers using augmented reality.

Filters are artistic overlays that appear when a user takes a Snap in a specific location and swipe left or right. They allow brands to be where their product is bought, thought about, or consumed – driving awareness, advocacy and action.

Story Ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content.

Commercials are non-skippable six-second ads, which can be up to three minutes long, which appear in Snap’s professionally curated content

 

##
Media contacts:
Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com and press@httpool.com
Sheelagh Doyle, Snapchat PR contact, sheelagh@snapchat.com

 

About Httpool

Httpool, an IMS Corporate Company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximising their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, Quora, Brainly, and Viber appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool now exclusively represent over 20 media platforms in more than 45 countries worldwide.
www.httpool.com, www.imscorporate.com

About Snapchat

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.

Like other major religious holidays around the world, Ramadan has become a season of consumerism. Attention focuses on making big travel plans for the future and online shopping. Even if COVID-19 might prevent Muslims from booking plane tickets this year, e-commerce is expected to skyrocket during this holy month. Global brands need to understand that advertising during the month of Ramadan can be well leveraged if done right. Harnessing the right channels, focussing on key moments and crafting culturally relevant messages is what will make your campaign successful.

A big market with important potential
Around 1.8 billion Muslims around the world represent almost a quarter of the global population. Spread over 50 countries, the biggest populations are located in South-East Asia (600 million), and the Middle East and North Africa (MENA) (240 million). Many brands already know that Muslims wield considerable buying power. Thomson Reuters report showed that Muslims spent $1.9 trillion across all sectors in 2015, with projections to grow to $3 trillion by 2021.

In the United Arab Emirates, 41% of people increase spending during Ramadan, and Twitter reports that during this time, 83% of Muslim consumers are open to trying new brands and products. YouGov research strengthens the point, showing that 40% of people more search for offers, and 49% of consumers prefer discounts during Ramadan. Subsequently, consumer focused companies in Muslim countries usually increase their ad spend by around 20% during Ramadan to reach out to people who are spending most of their days at home and most of their evenings with extended family.

Follow the sales cycle and focus on late-night shoppers

Sales are high all the way through the month of Ramadan. While statistics vary by region, the general trend is similar all over the world. Sales peak in the week before Eid al-Fitr, which this year falls on the day of 23 May. In the third week of Ramadan, retail sales usually rise almost 50% and so the best opportunity for connecting with shoppers during the second half of Ramadan. Shopper interest and activity are again invigorated in 1-2 weeks following Eid al-Fitr. While people may be more focused on celebrations with family and friends during Ramadan itself, these two weeks seem to represent a kind of a rebound from the fasting period.

Getting into the mindset of a Muslim consumer during Ramadan it is no surprise to realise that most sales happen at sundown. In the early mornings, people are shopping around 4am with sales 17% higher than average just before the fasting begins for the day. Inversely, a dip in sales can be noticed around 6pm when the fast ends and people gather for a meal, but a resurgence of attention comes shortly afterwards, when they connect online to share pictures of their meals on Instagram.

Digital and mobile skyrocket during Ramadan
Consumers in South-East Asia and the MENA region spend more time online during Ramadan, reflecting the general dynamics of this period. Mobile is a primary channel of communication and buying during Ramadan and apps can importantly help drive sales. In 2018, in-app sales grew by up to 79% in the Middle East. Consumers are moved to buy mainly within apps that provide an easy, convenient shopping experience.

Facebook is an essential platform for Muslims surviving the month of fasting. 9 out of 10 people said that they used the Facebook family of apps during Ramadan and 8 out of 10 said that social media is their favourite method for brands to approach them. During the 2018 Ramadan, over 280 million people globally had around 3 billion interactions with content related to Ramadan on Facebook.

As Ramadan is in fact the biggest annual event for a quarter of the world population, Twitter offers countless opportunities for brands to reach out and capitalise on the narrative going on around the topic. Brands that align their communications with key phases of the Twitter conversations cycle (Immerse, Hype, Participate and React) can achieve on average a 7% bigger brand preference and a 3% lift in purchase intent. Different Twitter products can support sales at different stages, from First View to Promoted Trend, Spotlight and others.

Cultural relevance is key
Like with any other religious holiday, messaging is very important for the success of the campaign. Twitter has proven that the bigger the cultural relevance, the better the brand metrics. Ads have to be respectful of the Muslim culture and consider that strong emotional ties in the society are at the heart of this important holiday. Brands have to know local specifics as traditions vary by country and make sure that their messages are respectful and impactful.

Hot topics around Ramadan are family and cooking, but bear in mind that there is no one-size fits all solution for marketers. The key is finding your opportunity for cultural relevance, tailoring your messages and communicating in peak times. Make sure that what you’re saying is adding value and that your message is unique to your brand. The right combination of channels, timing and cultural relevance will support your brand on the way to success.

Mumbai, 2 April 2020

Httpool and Lifesight are pleased to announce the appointment of Httpool as Lifesight’s official ad sales partner for India, Indonesia, Malaysia and Thailand. With Lifesight’s real world intelligence platform, brands and agencies can leverage massive data and insights on over 500 million connected consumers in APAC. With its highly accurate interests based audience data and its industry leading independent footfall attribution solution, Lifesight is leading efforts to reach, engage and measure consumers’ like never before.

The consumer journey is getting increasingly more complex with ever changing digital and physical world behaviours, making it difficult for marketers to make strategic marketing spend decisions. That’s why it’s our mission at Lifesight to empower the brands and agencies within the APAC market to achieve better targeting and measurement capabilities powered by unique insights from its millions of consumers. Lifesight helps brands connect with a highly engaged audience in the right place at the right time.” said Tobin Thomas, CEO of Lifesight

 

“Partnering with Lifesight in India, Indonesia, Malaysia and Thailand will enable brands to unlock deep people and places insights at scale with an unparalleled holistic view to make better business decisions and optimise ad spends. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialised solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.

This partnership is an important step for Httpool in SouthEast Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong, Bangladesh and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding Lifesight to Httpool product mix further strengthens its support to brands, agencies and advertisers with the best solutions and helps them make the most of their digital campaigns.

 

Media contacts:

Archana Roche, Httpool India, archana@httpool.in,

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com 

Lifesight PR department, marketing@lifesight.io

 

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, and Brainly, work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia, Thailand and Bangladesh.

About Lifesight

Lifesight is Asia’s leading data & analytics company focused on real world intelligence that helps marketers understand, target, and measure connected consumers. Lifesight’s robust platform and data solutions power business decisions, audience activation, footfall measurement, and in-depth location analytics for leading brands and enterprises. The company is headquartered in Singapore with a rapidly expanding footprint in the Asia Pacific region operating in India, Malaysia, Indonesia, UAE, Saudi Arabia, Thailand, Philippines, Vietnam, Japan, Australia and New Zealand. To learn more, visit https://www.lifesight.io/

Oslo (Norway), 25 February 2020

 

Opera Ads, the fast growing online advertising platform that connects advertisers seamlessly with Opera products, has selected Httpool as its new ad sales partner in Southeast Asia. Through this partnership, Opera will provide digital marketing solutions for brands, media agencies and other advertisers in Indonesia, Philippines, Thailand, Malaysia, Vietnam and Bangladesh.

 

We are extremely excited about this new partnership in Southeast Asia. Launching Opera Ads will open new avenues for brands and advertising agencies to reach out to their audiences and create a better experience for customers. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialised solutions and support them from marketing, ad sales to billing. We will build on our extensive experience and knowledge to ensure that campaigns achieve their optimal goals.” said said Sunny Nagpal, Co-Founder and Managing Director, Httpool APAC.

 

Opera Ads offers smart ways for digital publishers and brands to engage with Opera’s user base of more than 350 million people worldwide. With Opera Ads, online advertisers can run precisely targeted campaigns, improve their media buy, and secure impactful ad placements across the popular Opera mobile browsers and applications.

 

Major consumer brands in Southeast Asia choose Opera Ads for scaling their online advertising due to the increasing popularity of Opera products. The partnership with Httpool will provide Opera Ads with extended support and local expertise for working with businesses.” said Per Wetterdal, VP of Global Business Development at Opera.

 

This partnership is an important step for Httpool in Southeast Asia. With offices in Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong and India, Httpool provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding Opera Ads to Httpool product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

 

New ways of simplifying engagement

 

Opera Ads also features a series of new ad units that help online advertisers increase and simplify engagement with their target audiences maximising the performance of their digital marketing campaigns. These ad units connect seamlessly with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user.

 

These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger, allowing interaction through formats like USSD, SMS messaging, or via phone calls.

 

 

Opera Ads is designed to be the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience in a highly transparent fashion across the fastest growing mobile digital markets.

 

Advertisers seeking further information about Opera Ads can send an email to: opera-ads@opera.com

 

Media contacts:

Lucjan Exner, Opera, lucjan@opera.com

Archana Roche, Httpool APAC, archana@httpool.in

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com and press@httpool.com

Alejandro Viquez, Senior Communication Manager, alejandrov@opera.com

 

 

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximising their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar and Malaysia.

 

 

About Opera

Opera is a global web innovator. Opera’s browsers, news products and Fintech solutions are the trusted choice of more than 350 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).