GoGlobal, a one-day virtual event of fast-paced marketing strategy sessions, will take place for the first time on 29 September 2021, starting from 12.00 CET. Powered by Aleph Holding, this event will gather the world’s leading marketers ho and speakers from Aleph’s partners, including Facebook, Snapchat and TikTok, along with advertisers who have successfully harnessed these platforms to drive results. Join the sessions and hear from this expert lineup of speakers who will share insider lessons to help regional brands accelerate their global growth through social media advertising.

Erikas Plotkinas, CMO of Kilo Health, Andrej Kugonić, Marketing Lead and Head of Growth at Nordeus, Frederik Lucander, VP Marketing at Wolt, Katarzyna Paliwoda, Head of Emerging Markets at Facebook CEE, Imran Khan, CEO and co-founder of Verishop, Danny Wright, Chief Brand Officer of Adweek,  and Maris Naglis, VP of Customer Success at Httpool are just some of the industry leaders and performance marketing specialists who will share their exclusive insights and knowledge during the GoGlobal event.

In one knowledge-saturated day, attendees will learn how to:

  • Accelerate their brand’s global growth through a robust performance advertising strategy
  • Set up their performance essentials and start tracking customer lifetime value
  • Harness the power of branding to fuel growth
  • And much more!

 

The event is free of charge! REGISTER NOW!

“GoGlobal is the first in a series of Aleph’s knowledge-sharing events to help companies make the most of the global potential offered by digitalization and social media. This event will allow performance advertisers to learn from the best peer performers and brands in the market and hear the latest trends on unlocking the audience of 4 billion people active on digital platforms every day,” commented Maris Naglis, VP of Customer Success at Httpool, an Aleph Holding company.

“We are proud to work with brands such as Kilo, Wolt, Printful, Norderus, Ericsson, and many others, and are excited to play our part in their astounding growth over the past years. We are determined to continue on our mission to support the internationalization efforts of ambitious companies in our markets, and empower them to follow their global dreams,” added Aljoša Jenko, Httpool CEO.

Aleph is the largest global digital media partner in the world that operates in 85 markets and is entrusted to connect the biggest players in digital media with the advertisers that rely on them. The exclusive partners in different countries include Twitter, Spotify, Snapchat, LinkedIn, TikTok, Facebook, Twitch, Tripadvisor, and EA, among others. Httpool is an Aleph Holding company, representing leading digital media platforms in over 60 markets in Europe and Asia. 

The unique combination of having access to the largest digital players, proprietary technology, and expert know-how allows Httpool and IMS Internet Media Services to support businesses and brands in maximizing their advertising efforts and driving business success.

REGISTER NOW!

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Adam has a background in journalism and worked as country manager at the foreign offices of the City of Vienna prior to joining Httpool. In his former role he facilitated high profile, government-to-government exchanges between the state governments of Budapest, Ljubljana and the City of Vienna.

Furthermore, he was a driving force in editorial matters at Eurocomm-PR. There, he co-developed new information products and held classes on journalism. Adam was born in Hungary and raised in Austria, he speaks Hungarian, German and English. At Httpool, he will be responsible for developing media contacts in the CEE region and supporting communication activities at the regional, and global level.

You can reach Adam at bezeczky@httpool.at

Adam webvisual

The campaign exceeded the sales target by BDT 14 million  and has been executed  in collaboration with Lead Bangladesh ( Creative Agency for Jeansfellow)

Httpool, an Aleph Holding company, and the largest global partner of major media platforms and the Authorized Sales Partner of Facebook in Bangladesh, collaborated with digital agency Lead Bangladesh and implemented a Facebook advertising campaign to increase effectiveness and measure return on investment for their client Jeansfellow. JeansFellow,  a leading online footwear & fashion accessories store in Bangladesh, recently launched a Facebook advertising campaign to promote the wide range of footwear products available for the festival of Eid Ul Fitr.

JeansFellow’s vision is to establish itself as a premium footwear & fashion accessories brand as the junction of quality leather merchandise & smooth customer experience in the market.  With this campaign, JeansFellow wanted to drive its quality leather merchandise sales during the Eid festival. The digital campaign featured catalogue ads with different audience segments, engaging campaign content.

The target audience included all Facebook users in Bangladesh, most importantly users in Dhaka, Chittagong, Cox’s Bazar. Through Facebook media buying, the campaign reached out to 3.5 million people, generated 30 million impressions, got 500k visits as web traffic, and sold 4,400 pairs of shoes for a mere USD 25,623.

The Founder of JeansFellow, Apurba Das, commented: “We are excited to see JeansFellow and Lead Bangladesh effectively use Facebook to achieve and measure sales optimisation. It is enormously exciting to see the impressive result generated by Lead Bangladesh. We look forward to using this for our future campaigns. Thank you to the Httpool team and Facebook directly for providing us with this solution.”

“Facebook’s family of apps delivers brands with efficient ways to connect with their most relevant audiences. JeansFellow’s sales optimisation study has proven that measuring the campaign outcomes in terms of advertising recall has a significant impact on brand positioning and business outcomes,” adds Mahbub Alam, Facebook Client Partner, Httpool Bangladesh

10 August 2021  Httpool, an Aleph Holding company, has become the first partner for the exclusive distribution of digital media ad sales of Tripadvisor, the largest global travel platform, in select European markets.

This new partnership represents an important milestone, bringing new opportunities to ten markets in Europe, including Austria, Czech Republic, Denmark, Finland, Greece, Norway, Poland, Russia, Sweden, and Switzerland. In addition to selected European markets entrusted to Httpool, advertisers in Italy and Spain are now able to benefit from access to Tripadvisor’s ad solutions through IMS, also an Aleph Holding company with additional markets being planned across Latin America.

One of the most trusted platforms for globetrotters open to exploration, Tripadvisor offers advertisers the highest levels of brand safety through its standard on-site media and native ad formats that tout brand messages seamlessly in highly relevant content areas available for Desktop, Tablet, Mobile App, and Mobile Web. Businesses from sectors such as aviation, hospitality, telecommunications, finance, automotive, and CPG, among others, will benefit from expertise and exclusive insights to drive their business results.

“We are excited to bring TripAdvisor to advertisers across our European markets.” commented Aljoša Jenko, CEO of Httpool. “At a time when the travel industry faces unprecedented challenges, we are determined to be a part of the solution empowering businesses for success”.

“Tripadvisor has played a key role in many brands’ recovery efforts and we are so thrilled to be able to extend our select media solutions to these markets in partnership with Httpool” said Christine Maguire, Vice President & General Manager of Global Media at Tripadvisor. “Travelers on the Tripadvisor platform represent some of the most high-intent, high-value and highly sought after consumers within the global advertising community, and our partnership with Httpool will connect more international brands with future customers in more markets across Europe and Russia.”

Httpool TripAdvisor partnership

About Httpool

 Httpool, an Aleph Holding company, connects the biggest players in digital media, including Facebook, Twitter, LinkedIn, Snapchat, Twitch and TikTok, with the advertisers that rely on them, whether they’re global brands or aspiring entrepreneurs. The company ensures that the opportunities offered by digital media are available in every corner of the globe. As a part of Aleph Holding, it does this in over 70 markets worldwide.

 

About Tripadvisor

Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. 

 

The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:

www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.

* Source: SimilarWeb, unique users de-duplicated monthly, March 2021

** Source: Tripadvisor internal log file

TRIP-G

 

Httpool, an Aleph Holding company, is delighted to announce that it has become an ads partner of TikTok, the world’s leading destination for short-form mobile video, in Cambodia. Through this partnership, businesses in the country will now be able to reach millions of people using the platform across the country, strengthening their brand and driving businesses.

 

TikTok is shaping the industry across the globe by enabling businesses of all sizes to build a native presence, reach a new audience, and drive business results through its creative ads solutions. 91 percent of its users found the content on TikTok to be unique or different from that of competitors, according to the Marketing Science Global Authenticity Study conducted by Nielsen in Southeast Asia in April 2021 for TikTok.

 

“Partnering with TikTok in Cambodia is a major step for Httpool, as we expand our operations in the country and build expert teams to support businesses of all sizes on the ground,” explained Sunny Nagpal, Co-founder, and Regional Managing Director APAC at Httpool.

 

Httpool, as the exclusive TikTok ad sales partner in Cambodia, will provide support, knowledge, and expertise to local businesses and assist them with marketing strategies with TikTok ads solutions. Building on experience with the broadest array of media and content platforms, Httpool will help local businesses follow this rapidly changing and competitive space to stay relevant, focused, and achieve optimal business results.

 

“This partnership is the result of Httpool’s industry-leading global presence and our efforts in bringing the opportunity for advertising on leading media and short-form video platforms to every corner of the globe. We will build on the knowledge and skills that our teams in Europe have acquired during the past months, coupling it with local insights and expertise, specific for Cambodia,” Sunny Nagpal added.

 

The partnership will also introduce TikTok’s best practices, training, strategy development techniques, and local payment options to the region with the help of Httpool’s expert advertising operations processes. Agencies and brands will further benefit from practical pieces of training, direct billing, and support with advertisement policy training.

Matthieu specializes in SMB, People Management, Sales and Project Management with previous employment at Facebook, Twitter and Google. Before joining Httpool, Matthieu led the SMB and mid-market business for Southern Europe and emerging markets at Facebook in Dublin. He also built and managed a large part of SMB EMEA at Twitter and was responsible for managing sales representatives and acquiring new customers for Google’s advertising programme. Matthieu is based in Dublin and will be working on building, structuring and executing the SMB vision at Httpool.

You can reach Matthieu at laporte@httpool.com

Matthieu new VP of SMBs

Aidis has joined Httpool with over 13 years’ experience in the digital industry. He has co-founded and served as the Chief Growth Officer with one of the top 6 advertising, media and communication agencies in Lithuania: SOMA, for 12 years. In addition to writing and publishing a book about Facebook advertising, Aidis currently serves as an Angel Investor at the Lithuanian Business Angel Network. At the moment he is completing his Executive MBA at Berlin School of Creative Leadership.
Aidis is responsible for developing creative concepts across Httpool, as well as managing the creative team.

You can reach Aidis at dalikas@httpool.com

Aidis Head of Creative Shop

Farshad has previous experience at companies such as AppNexus (Xandr) and Criteo, where he advised and consulted businesses on their digital advertising strategy, how to best grow their businesses, and expand into new product lines, and markets. He also spent over 6 years at Criteo’s offices in Dubai and London, where he helped improve the organization’s market position across EMEA to achieve financial growth. His expertise is in start-up businesses and emerging markets, global program management for clients across multiple sectors, specifically eCommerce and Travel, as well as leading new business sales/account management teams. Farshad will be leading Wise.Blue global efforts.

You can reach Farshad at farshad@wise.blue

Farsh announcement

 

Httpool and Ogury are pleased to announce the appointment of Httpool as Ogury’s official advertising sales partner for Malaysia. Ogury is a global leader in mobile brand advertising. This new partnership will enable advertisers to benefit from fully visible impactful ads, future-proof targeting, and unwavering protection.

“We started to partner with Httpool when we entered the Indian market in 2020. Today, we are glad to expand this strategic partnership through Malaysia, a key market in terms of mobile consumption. In the region, Httpool will help us deliver effective and sustainable digital advertising, anchored in consumer privacy protection,” said Adam Rubach, VP New Markets APAC at Ogury.

“We’re very excited about this partnership! As we partner with Ogury in Malaysia, we will be able to further empower brands to sharpen their advertising strategy with personified targeting and impactful mobile ad formats. As an official ad sales partner, we will ensure that advertisers, agencies, and brands have access to our top dedicated teams and support, every step of the way,” said Meera Muhunthan, Managing Director, Httpool Malaysia.

Brands choose Ogury for the exceptional performance of its choice-driven and full-creative visible ads formats. Ogury has created a breakthrough Personified Advertising Engine that is built and optimized for mobile and offers the complete knowledge of audience interests on the market. It connects comprehensive audience interest, brand performance, privacy protection and sustainability and enables brands and agencies to optimize their campaigns with unparalleled audience interest data at scale. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.

This partnership is an important step for Httpool in APAC. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Laos, Sri Lanka, Hong Kong, and Bangladesh, Httpool provides brands and media agencies support, technology, and access to its most relevant global and regional media partners to ensure they achieve their business and marketing objectives.

Following the launch in Austria, Poland, Czech Republic and Romania, Httpool rolled out Spotify’s programmatic buying of audio and video inventory to Slovakia, Hungary, Estonia, Lithuania, Latvia, Bulgaria, Croatia, Slovenia, Serbia, Montenegro, Albania, Bosnia and Herzegovina, Macedonia, and Kosovo. This comes as a response to increasing demand from brands for the use of programmatic on this unique audio platform that helps them reach out to specific, but important audiences.

“The launch of Spotify’s programmatic solution is a milestone in the digital audio segment and will help digital audio to make its final breakthrough in the audio and radio markets in these countries.” explained Tomáš Javůrek, Spotify Programmatic Lead, Httpool. “We at Httpool are determined to deliver top service and local support to advertisers. We want to enable them with in-depth insights on best practices and trends. Our goal is to bring new opportunities to advertisers and brands to make the most of Spotify.”

The Power of advertising on Spotify

Spotify Free users spend 2.5 hours a day within the app. With 1 out of 5 minutes spent in the foreground, they keep actively looking at the screen. Thus the platform represents an interesting opportunity for brands looking to harness the visual aspect of advertising. Streaming on Spotify happens throughout the day and allows advertisers to join their customers at almost any point in time.

Spotify offers additional flexibility for agencies and programmatic in-house teams and is now available as a Private marketplace (PMP). The PMPs are gradually getting more important as they bring exclusive access to premium inventory. Both Programmatic Guaranteed video, as well as PMP video at Spotify are transacted on a CPM basis. While the former is billed on complete basis, the cost of the latter is calculated based on the impression starts.

Overall, the Spotify ad solution is designed with the focus on the user and their experience. This allows advertisers to achieve the amazing viewability rate of 92%. Listening sessions, which are less saturated with ads lead to better focus and a stronger connection on message. The power of audio is especially strong as people escape into the world of listening to get a break from the general visual overstimulation that happens during the day.

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Media contacts:

Špela Majcen Marušič, Httpool PR Manager, marusic@httpool.com and press@httpool.com