Miami, 2 August 2022, Aleph Group, Inc, a leading global enabler of digital advertising in emerging markets, today announced a global sales partnership with Reddit, further ensuring the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

The partnership will grant all advertisers, across all industries in select European* and Central Asian** markets, access to Reddit’s global advertising opportunities, and thus enabling advertisers to reach Reddit users in their local markets and beyond.

Reddit is home to more than 100,000 passionate and unique communities which cannot be found elsewhere online. The platform is a buzzing network of people, all actively seeking information through the most open and trusted conversations on the internet. These dynamic communities are devoted to a vast array of appetites and interests, from gaming to fashion, and entertainment to finance. This represents an unparalleled opportunity for advertisers seeking to engage with powerful audiences, able to influence the behaviors of others, drive decisions, and shape culture.

“Our partnership with Aleph will open Reddit’s door to advertisers in new and strategic regions, helping to meaningfully connect these partners with their target audiences, while delivering on our mission to bring community, belonging and empowerment to everyone in the world,” said Reddit EVP and President of Advertising and Sales, Harold Klaje. “We are excited to work with Aleph and leverage their impressive international network to reach even more advertisers globally and set them up for long term success on our platform.”

“Aleph’s mission is to elevate previously underserved markets and support communities who have had limited access to the global digital ecosystem. This aligns well with the active participation of Reddit users who visit the platform to exchange ideas, gain new insights, and grow their knowledge on chosen topics. With this new partnership, Reddit also shares our commitment to equalizing the digital advertising industry, creating the opportunity for all people, and all businesses to thrive,” comments Gaston Taratuta, CEO of Aleph.

* European markets include Croatia, Cyprus, Estonia, Latvia, Lithuania, Hungary, Romania, Slovenia, Bulgaria, Czech Republic, Moldova, Slovakia, and Poland.
** Central Asian markets include Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan, and Uzbekistan.

 

Press contacts

Press@alephholding.com

 

About Aleph

Aleph is a leading global enabler of digital advertising connecting thousands of advertisers in emerging countries with the world’s leading digital platforms. Aleph represents the world’s leading platforms in 90+ markets across the globe where they don’t have a physical presence, enabling platforms like Twitter, Meta, Snapchat, and nearly 30+ others to expand into new markets and enabling advertisers to take full advantage of the platforms’ advertising capabilities. Through these long-lasting partnerships, Aleph creates the opportunity for all people and businesses to advertise at a local and global level without limits.

Find out more: alephholding.com

 

About Reddit

Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit and with over 50 million daily active uniques, it is home to the most open and authentic conversations on the internet. 

For more information, visit redditinc.com.

CENTRAL HONG KONG: Httpool, an Aleph Group Inc company, has expanded its ad sales partnerships in Hong Kong to include Spotify, the world’s most popular audio streaming platform. This popular channel offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young, influential streamers, and leverage the rising power of audio.

Through Httpool, advertisers can now benefit from Spotify’s multiformat ad experiences, including audio, video, and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence, consisting of unique data and insights on users’ streaming behaviours, advertisers can tailor their ads and messaging to resonate with the needs and mindsets of their audiences, based on the context in which they are listening.

 

“We are delighted to partner with Spotify to empower advertisers in Hong Kong through this trending platform, enabling them to reach out to various audiences throughout the day.” comments Alex Luis, Country Director of Httpool Hong Kong. “We are excited to share the latest insights and knowledge, supporting advertisers to leverage the full potential of advertising on Spotify.” 

“We are thrilled to expand Spotify’s relationship with Httpool into Taiwan & Hong Kong. With their local coverage and market knowledge, we believe Httpool is the right strategic partner to represent Spotify Advertising in these markets. We are well placed to support brands and advertising agencies to unlock the full potential of digital audio advertising.” comments Sea Yen Ong, Spotify’s Head of Sales, Southeast Asia.

 

A remarkable 381 million people globally listen to Spotify each month. Spotify Advertising helps businesses of all sizes reach listeners, as they stream what they love. The highly attractive environment of Spotify is accessible from mobile and desktop devices, thus creating premium, engaging, and high impact advertising opportunities. The multiple ad formats bring advertisers into the heart of music, enabling unique co-branding, and providing access to engaged, music loving audiences. Spotify breaches the gap between radio and display advertising by playing its listeners an audio ad in sync with display ads. 

 

For any press query, please contact: Adam Bezeczky, PR Lead at Httpool, adam.bezeczky@httpool.at.

 

About Httpool

Httpool, an Aleph Group, Inc company, is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem. Httpool connects the largest digital platforms, with thousands of advertisers and billions of consumers in emerging, and underserved countries.

We have commercial, and in many cases, exclusive agreements with over 30 of the leading digital platforms, including Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify, and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries, at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution, to further enable advertisers in 90 countries and across 43 different currencies, to reach close to 3 billion consumers, and maximise their digital advertising potential.  Find out more at www.httpool.com and www.alephholding.com.

 

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and Podcasts. Discover, manage, and share over 60 million tracks, including more than 1.5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 299 million users, including 138 million Spotify Premium subscribers, across 92 markets.

TAIPEI: Httpool has expanded its ad sales partnership with Spotify in Hong Kong, to include Taiwan, managing all advertising offering throughout the country, and supporting brands of all sizes seeking to connect with their audiences. As the world’s most popular audio streaming platform, Spotify offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young streamers, and leverage the rising power of streaming audio.

Spotify offers multiformat ad experiences including audio, video, and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence, consisting of unique data and insights on users’ streaming behaviours, advertisers can tailor their ads and messaging to resonate with the needs and mindsets of their audiences, based on the context in which they are listening.

 

“We are thrilled to expand Spotify’s relationship with Httpool into Taiwan & Hong Kong. With their local coverage and market knowledge, we believe Httpool is the right strategic partner to represent Spotify Advertising in these markets. We are well placed to support brands and advertising agencies to unlock the full potential of digital audio advertising.” comments Sea Yen Ong, Spotify’s Head of Sales, Southeast Asia.”

“Representing Spotify in Taiwan adds perfectly to the company’s wider portfolio, and strengthens Httpool in its vision of bringing equal opportunities to advertisers across the globe. Httpool is excited to become Spotify’s exclusive representative in Taiwan and thrilled to offer agencies unique advertising opportunities.” said Alex Luis, Country Director of Httpool Taiwan.

 

For any press query, please contact: Adam Bezeczky, PR Lead at Httpool, adam.bezeczky@httpool.at.

 

About Httpool

Httpool, is an Aleph Group company, representing leading digital media platforms across Europe and Asia, supporting their growth and driving business results for traditional and native advertisers in 74 markets, across 5 continents. Twitter, Meta, Spotify, LinkedIn, Snapchat, and others have appointed Httpool as their exclusive ad sales partner across selected European and Asian markets.

Find out more at www.httpool.com and www.alephholding.com.

 

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and Podcasts. Discover, manage, and share over 82 million tracks, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 406 million users, including 180 million Spotify Premiumsubscribers, across 184 markets.

Indonesia, June 2022

Httpool, an Aleph Group company, today announced its sales partnership with Ogury in Indonesia. Ogury is the global leader in personified advertising. Local advertisers will now be able to benefit from comprehensive audience interests, brand performance and privacy protection.

This new partnership is an additional recognition for Httpool as a reliable and trusted partner of leading media platforms globally, and locally.

We are delighted to partner with Ogury to empower digital advertisers in Indonesia through this unique technology and allow them to sharpen their advertising strategy with personified advertising and impactful mobile ad formats.” said Devinder Sharma, Managing Director-Indonesia at Httpool.

Httpool Ogury

“We have been partnering with Httpool for several years now, on several key markets in APAC. We are glad to expand this strategic partnership through Indonesia today. In the region, Httpool will help us deliver effective and future-proof digital advertising, anchored in consumer privacy protection,” said Adam Rubach, Global VP New Markets at Ogury.

Ogury has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Founded in 2014 in the UK, Ogury is now a global organization with 450+ people, including 100 engineers across 14 countries.

“Partnering with Ogury has been a huge value to Httpool in Asia. Adding this important platform to Httpool’s product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.” added Pankaj Jain, Partner Director Multiproduct at Httpool.

 

Media contact:

Špela Majcen Marušič, Httpool PR Manager, spela.marusic@httpool.com or press@httpool.com.

MONACO, June 9, 2022 /PRNewswire/ — Gaston Taratuta, Founder and CEO of Aleph Group, Inc. was this evening named EY World Entrepreneur Of The Year™ at an award ceremony held in Monaco’s Salle des Etoiles. Gaston was selected from among over 350 program participants that included the 50 country winners from 41 global jurisdictions vying for the title. He is the second winner from South America in the award’s 22-year history. The event celebrating entrepreneurship, which was able to return to Monaco for the first time since 2019, featured a diverse set of voices and perspectives including special guest, lead singer of U2 Bono. The artist and activist joined EY Global Chairman and CEO, Carmine Di Sibio, on stage to talk about the people, places and possibilities that have shaped his life and the importance of collaboration in his work.

Taratuta, 49, first founded his company Internet Media Services (IMS) in 2005 with an ambition to deepen the digital ecosystem in his native Argentina and help grow the global technology industry across the region. He would go on to combine IMS with strategically acquired businesses to form Aleph Group, Inc., a distinguished global advertising holding company with a presence in 90 markets across four continents. As of last year, Aleph Group had EBITDA of over US$70m while employing more than 1,000 people.

Gaston EY

Stella McCartney is the recipient of the EY Social Entrepreneurship Award 2022 for Sustainability

During the two-day celebration EY also named British fashion designer Stella McCartney CBE, as the winner of the EY Social Entrepreneurship Award 2022 for Sustainability. The honor recognizes her career-long commitment to sustainability and innovation in fashion design, and her non-profit, Stella McCartney Cares. The charitable platform is aimed at creating positive change in the fashion industry and the world at large by inspiring others to embrace sustainable practices.

Carmine Di Sibio, EY Global Chairman and CEO, says:

“After two years away, I am very excited that we have been able to return to Monaco for an in-person celebration with so many incredible entrepreneurs. I’m especially proud to recognize this year’s World Entrepreneur Of The Year winner, Gaston Taratuta. Gaston embodies the passion, leadership and resiliency of what being an entrepreneur is all about and is a worthy winner of this year’s award.”

Di Sibio added: “I’m also privileged to be able to put a spotlight on the important work being done by entrepreneurial leaders around sustainability. In continuing the tradition of the EY Social Entrepreneurship Award for Sustainability, this year’s winner, Stella McCartney, truly has an unsurpassed commitment to forging the next generation toward creating a more sustainable future. Congratulations to both on this evening’s honors.”

Gaston Taratuta, Founder and CEO of Aleph Group, says:

“Being an entrepreneur is more than just building a successful business, it’s about creating and seizing opportunities where ones don’t readily exist or aren’t easily attainable. Few industries have experienced more evolutions over the past two decades than digital advertising and that’s exactly why I’m so passionate about forging its future. I approach each day as a chance to tap into the next big idea that will galvanize the space and reimagine what’s possible. Critical to any success is surrounding yourself with the right people, and this award is a testament to my amazing team, including my exceptional friend and business partner, Ignacio Vidaguren. I’m truly grateful and humbled to be named the 2022 EY World Entrepreneur Of The Year and I hope to be able to use this platform to empower the entrepreneurs of the future”.

Rosaleen Blair CBE, Founder and Chair of AMS, and Chair of the EY World Entrepreneur Of The Year judging panel, says:

“The judging panel is honored to award Gaston with this year’s title. He’s revolutionized the digital advertising industry on a global basis and made it possible for many entrepreneurs in emerging countries to enter markets that were previously inaccessible. His story is one of perseverance, having overcome enormous adversity early in life to reach the heights he’s at today. Throughout his journey he’s focused on bringing others along with him by leveling the playing field and opening countless new doors. He is exactly what we look for in the World Entrepreneur of the Year.”

Stasia Mitchell, EY Global Entrepreneurship Leader, says:

“Gaston’s journey has been forged by an innovative mindset and a willingness to take on big challenges with bigger ideas. Through Aleph Group, he has transformed the future of digital advertising, paving the way for the next generation through training programs and building connection points between talent and brands. Gaston is a perfect example of the unstoppable ambition that each of this year’s class of entrepreneurs possess and I’m excited to watch how all of them will continue to drive disruptions that build a better future.”

About Gaston Taratuta, Founder and CEO of Aleph Group

Gaston’s journey began while working for Brazil’s largest media company where among his primary roles was the responsibility to connect Brazilian advertisers with customers in the United States. That was when he started to identify a gap that would drive much of his success down the line – so many digital platforms were overly focused on the top performing markets while overlooking the future opportunities of emerging ones.

In the mid-2000s, he went out on his own and founded Internet Media Services (IMS) with the goal of increasing the representation of digital platforms in under-served markets. After partnering with Twitter to provide operations in Latin America, Gaston went on to win partnerships with other digital giants such as Spotify, Waze, LinkedIn and Snapchat. Over the course of the next decade, he began acquiring companies that had similar business models to IMS, diversifying into new markets while staying true to the core philosophy. In 2021, he formed Aleph Group as a corporate brand, connecting digital platforms with advertisers from emerging countries and creating a situation in which everyone has a fair and equal chance of succeeding for companies looking to compete in the global digital ecosystem.

Today, Gaston and Aleph are committed to make digital advertising accessible to all and help under-served markets reach a global audience while helping the companies and talent who face endless barriers of entry become part of one of the most exciting industries in the world.

About the judging panel

Our diverse panel of independent judges was composed of entrepreneurs from around the world who have demonstrated astonishing purpose and drive throughout their careers.

  • Chair of Judges: Rosaleen Blair, transforming talent management with AMS
  • Girish Jhunjhnuwala, reinventing the hotel experience with Ovolo Group
  • Hernan Kazah, co-founder of the largest technology fund in Latin America, Kaszek Ventures
  • Susan Chong, a pioneer in sustainable packaging with Greenpac Pte Ltd.
  • Naomi Whittel, a leading nutritional professional and founder of OMI Nutrition
  • Noëlla Coursaris Musunka, Founder and CEO of Malaika and winner of the Nelson Mandela centenary award for educating girls in Africa
  • Dr. Kiran Mazumdar-Shaw, of Biocon Limited, developing affordable drugs to treat diabetes, cancer and COVID-19
    • 2020 EY World Entrepreneur Of The Year™ winner
  • Brad Keywell, of Uptake Technologies, Inc., who is leading the way through innovations in artificial intelligence (AI)
    • 2019 EY World Entrepreneur Of The Year™ winner

 

SOURCE EY

In the snowy alps of Switzerland, a new and exciting festival will be held from 6 – 10 April 2022. At Metafest, located in the tech hub of Crans-Montana, Artists, collectors, tech companies and investors are gathering to talk all things Crypto and NFT.

Httpool will present the great opportunities Twitter offers for crypto companies in Switzerland and how to best utilize the vast reach of the platform in the crypto scene. Event hosts are Caprices, an award winning electronic music festival and SwissBorg, a team of finance and technology experts dedicated to democratising wealth management by making it fun, fair and community-centric.

Participate in a summit where the best minds in Crypto and NFT will showcase the best of blockchain and how NFTs are opening new ways for art lovers and artists. Also, a landmark auction will take place: a private sale will feature an exclusive selection NFTs, a mix of cutting-edge collectibles in different categories such as 2D, 3D & music.

Visit www.metafest.ch for more information

 

Lars comes to Httpool with more than two decades of international experience in the media and tech industry. His career has seen him span across the globe – from Europe to Asia – from early stage start-ups to large organizations providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. Before joining Httpool, he held the Head of Marketing position at Google for Singapore, Malaysia and South Asia Frontiers.

In his new role as Vice President of Marketing, Lars will be responsible for Httpool’s global product and marketing strategy. He will oversee the planning, development, and execution of Httpool’s marketing and advertising initiatives across Digital, Content, Comms and Product Marketing.

Lars joins Httpool

Digital entrepreneur Ondřej Pavelek joins Httpool in Czech Republic

Ondřej not only previously worked for the biggest agency in his native Czech Republic, but further founded one of the biggest Czech Social media agencies, Bistro Social, in 2014 and has been a force in the industry ever since.

Ondřej is excited to join Httpool and get stuck in with the team! He states “I am looking forward to continuously delivering top notch service to all of our customers here in Czechia”. His mission joining Httpool is to ensure every business across these markets has both the access and knowledge needed for global success on digital platforms.

Thanks to his deep knowledge of the market, he is a valuable addition to Httpool’s expanding team in the region.

Reach out to Ondřej via email at ondrej.pavelek@httpool.cz

Webvisual Ondrej

Adrien holds 15 years’ experience across media, sales, and marketing industries, previously developing the 360° in-house agency, and serving as Director of Vivendi’s Universal Music. Adrian supported brands in the management of major local and international projects, leveraging advertising, media, and communication across Europe.

In addition to his expertise in strategy and advertising partnerships, Adrien has spent the last decades developing corporate businesses throughout the CEE region. Adrien is a true multichannel and social media enthusiast, fluent in French, German, and English, he also holds a Master’s in Sales & Marketing from the Grenoble School of Management.

Adrien’s mission at Httpool is to strengthen and drive business forward, empowering the growth of the Swiss market, by connecting both brands and agencies, with Httpool’s key partners.

Reach out to Adrien via email at adrien.garrault@httpool.ch

 

Khosbayar is an experienced media expert, with a proven track record of helping brands successfully build their presence and community. Prior to joining Httpool, he held various marketing and communication positions at Oyu Tolgoi and What3words, in which he aided the implementation and execution of integrated media planning. Moreover, whilst with Oyu Tolgoi, Khosbayar received the Rio Tinto Chief Executive Pioneering Excellence Award for his contributions to brand and social issue campaigns.

As a Media Planning Advisor turned Client Solutions Manager, Khosbayar has developed a unique perspective towards campaign creation and optimization, and has a passion for discovering creative solutions to complex problems.

In his personal time, Khosbayar also has a passion for photography and enjoys the opportunity to throw a weight or two around the CrossFit gym. He holds a Bachelor’s Degree in Business Administration from Ritsumeikan Asia Pacific University, in Japan.

Khosbayar is based in Ulaanbaatar, Mongolia, and you can reach him via email on: khosbayar.mendsaikhan@httpool.asia

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