In the snowy alps of Switzerland, a new and exciting festival will be held from 6 – 10 April 2022. At Metafest, located in the tech hub of Crans-Montana, Artists, collectors, tech companies and investors are gathering to talk all things Crypto and NFT.

Httpool will present the great opportunities Twitter offers for crypto companies in Switzerland and how to best utilize the vast reach of the platform in the crypto scene. Event hosts are Caprices, an award winning electronic music festival and SwissBorg, a team of finance and technology experts dedicated to democratising wealth management by making it fun, fair and community-centric.

Participate in a summit where the best minds in Crypto and NFT will showcase the best of blockchain and how NFTs are opening new ways for art lovers and artists. Also, a landmark auction will take place: a private sale will feature an exclusive selection NFTs, a mix of cutting-edge collectibles in different categories such as 2D, 3D & music.

Visit www.metafest.ch for more information

 

Lars comes to Httpool with more than two decades of international experience in the media and tech industry. His career has seen him span across the globe – from Europe to Asia – from early stage start-ups to large organizations providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. Before joining Httpool, he held the Head of Marketing position at Google for Singapore, Malaysia and South Asia Frontiers.

In his new role as Vice President of Marketing, Lars will be responsible for Httpool’s global product and marketing strategy. He will oversee the planning, development, and execution of Httpool’s marketing and advertising initiatives across Digital, Content, Comms and Product Marketing.

Lars joins Httpool

Digital entrepreneur Ondřej Pavelek joins Httpool in Czech Republic

Ondřej not only previously worked for the biggest agency in his native Czech Republic, but further founded one of the biggest Czech Social media agencies, Bistro Social, in 2014 and has been a force in the industry ever since.

Ondřej is excited to join Httpool and get stuck in with the team! He states “I am looking forward to continuously delivering top notch service to all of our customers here in Czechia”. His mission joining Httpool is to ensure every business across these markets has both the access and knowledge needed for global success on digital platforms.

Thanks to his deep knowledge of the market, he is a valuable addition to Httpool’s expanding team in the region.

Reach out to Ondřej via email at ondrej.pavelek@httpool.cz

Webvisual Ondrej

Adrien holds 15 years’ experience across media, sales, and marketing industries, previously developing the 360° in-house agency, and serving as Director of Vivendi’s Universal Music. Adrian supported brands in the management of major local and international projects, leveraging advertising, media, and communication across Europe.

In addition to his expertise in strategy and advertising partnerships, Adrien has spent the last decades developing corporate businesses throughout the CEE region. Adrien is a true multichannel and social media enthusiast, fluent in French, German, and English, he also holds a Master’s in Sales & Marketing from the Grenoble School of Management.

Adrien’s mission at Httpool is to strengthen and drive business forward, empowering the growth of the Swiss market, by connecting both brands and agencies, with Httpool’s key partners.

Reach out to Adrien via email at adrien.garrault@httpool.ch

 

Khosbayar is an experienced media expert, with a proven track record of helping brands successfully build their presence and community. Prior to joining Httpool, he held various marketing and communication positions at Oyu Tolgoi and What3words, in which he aided the implementation and execution of integrated media planning. Moreover, whilst with Oyu Tolgoi, Khosbayar received the Rio Tinto Chief Executive Pioneering Excellence Award for his contributions to brand and social issue campaigns.

As a Media Planning Advisor turned Client Solutions Manager, Khosbayar has developed a unique perspective towards campaign creation and optimization, and has a passion for discovering creative solutions to complex problems.

In his personal time, Khosbayar also has a passion for photography and enjoys the opportunity to throw a weight or two around the CrossFit gym. He holds a Bachelor’s Degree in Business Administration from Ritsumeikan Asia Pacific University, in Japan.

Khosbayar is based in Ulaanbaatar, Mongolia, and you can reach him via email on: khosbayar.mendsaikhan@httpool.asia

Web visual

MIAMIFeb. 8, 2022 /PRNewswire/ — Aleph Group, Inc, (“Aleph”) a global partner to the world’s biggest digital media players, today announced that Snap Inc. (NYSE: SNAP) has made a minority investment in the Company to support Aleph’s global educational efforts in pursuit of its mission to power the digital ecosystem in emerging countries to unlock and drive economic growth. This investment will support Aleph’s digital advertising education, training and certification to over 50,000 digital professionals in 90 countries, creating new digital jobs in underserved markets.

In an increasingly interconnected world where mobile technology and internet access have become a great social equalizer, the skills of the past are being replaced by new technologies. To survive and thrive in the labor market of the future, digital skills will become a necessity and those with greater digital skills will hold the key to success. Aleph is paving that highway with educational tools and content for parts of the world that have yet to harness the full power of digitalization. With the support of strategic partners like Snap, Aleph will create a proprietary educational tech platform that will help train the next generation of digital experts worldwide.

“At Aleph, we believe that the power of digital media to drive economic growth should be experienced equally – everywhere around the globe. That is why we are committed to educating, training and certifying digital professionals in the nations in which we operate,” said Gastón Taratuta, Aleph Group Founder and CEO. “We could not be more proud to have another one of our leading digital partners, Snap, make a strategic investment in Aleph to support our educational efforts, further validating our mission.”

“Aleph is an integral partner to Snap, having helped us localize our presence in market to advertisers, build proprietary technology to drive better ad performance on Snap and expand our reach to drive monetization in key regions across Latin America, EMEA, & APAC,” said Alexander Dao, Managing Director of Global Business Expansion at Snap Inc. “We are excited to expand our relationship with Aleph to support these important educational programs across their robust geographical footprint.”

Aleph is an exclusive advertising partner to Snap in 39 markets across EuropeAfrica and Latin America in addition to India, where Aleph and Snap recently announced a sales partnership. Through this partnership, Aleph drives Snap’s ad monetization in regions where Snap does not have a local presence, allowing them to engage advertisers in these regions through local dedicated teams and full operational support.

The strategic investment closed in December 2021 and financial terms were not disclosed.

ABOUT ALEPH GROUP, INC
Aleph Group, Inc is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.

We have commercial and, in many cases, exclusive agreements with over 25 of the leading digital platforms, including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 77 countries to reach close to 3 billion consumers and maximize their digital advertising potential.

For more information please visit: www.alephholding.com or contactus@alephholding.com.

ABOUT SNAP INC.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

MEDIA CONTACTS

ALEPH
Aleph-SVC@SARDVERB.com

SNAP
press@snap.com

We are entering an exciting period of collaboration, as The Ukrainian start-up Fund (USF) has now signed a Memorandum of Partnership and Cooperation with Httpool, a global leader in the field of digital marketing and communications.

The USF Director Pavlo Kartashov commented that this partnership represents an important first step towards the future, with continued joint endeavours, implementation of new projects, and further exploration of expanding start-ups opportunities now available.

The Memorandum offers the opportunity to create and hold public events, with the inclusion of international experts. Thus, opening the door for increased discussion and free flowing ideas, creating a stage in which suggestions can be heard and implemented, to support innovative start-ups, and further promote the development of both current and emerging markets.

Furthermore, the partnership will provide mentoring and other non-financial support for upcoming and pitching start-ups. This will include a series of free consultations, across a variety of subjects, from scaling media strategies across platforms, instructions on brand strategy and effectiveness, to the recommended steps of campaign targeting, and more.

Httpool is the largest international partner to major media platforms, supporting their growth, whilst driving business results for both traditional and native advertisers across more than 40 markets throughout Europe and Asia. Thanks to a constant flow of innovative technologies and solutions, Httpool enables advertisers to connect with their audiences, and constantly aims to maximise their investment returns. Httpool holds exclusive partnerships with Facebook, TikTok, Snapchat, LinkedIn, Twitter, Spotify, LG, and Adcolony across a multitude of markets in which no physical offices are present. Httpool is headquartered in the UK with offices spanning across Central Europe, Nordics, Baltics, Balkans, Russia & CIS, and Asia-Pacific.

The Ukrainian Start-up Fund (USF) is a state fund launched by the Cabinet of Ministers of Ukraine. The fund’s mission is to promote the creation and development of technology start-ups in the early stages (pre-seed and seed), to increase their global competitiveness. The fund has so far helped more than 240 Ukrainian start-ups to receive seed or pre-seed grant funding, with the total funding so far exceeding 6,300,000 US dollars.

Httpool is now an exclusive representative for Spotify Advertising in Mongolia. Spotify added Mongolia to its markets in March last year, and through Httpool now offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young listeners and leverage the rising power of digital audio.

“We are excited to bring this opportunity to leverage the power of digital audio to advertisers in Mongolia, and support them as they discover, understand and leverage the full potential of audio advertising.” said Khosbayar Mendsaikhan, Httpool Mongolia.

This partnership represents a valuable opportunity for Mongolian advertisers to reach their audiences as they enjoy music with Spotify Free.

Httpool is Spotify Advertising’s exclusive representative in over 35 Asian and European markets.

“Introducing Httpool in Mongolia was a natural transition for our operations in APAC and we are excited about supporting the local advertising community.” commented Sunny Nagpal, Regional Director of Httpool in APAC. “ We are determined to leverage our best practices from our other Asian and European markets and bring top level service to local businesses, agencies and brands.”

Spotify offers multiformat ad experiences including audio, video and display across thousands of devices, during any moment of the day. With Spotify’s streaming intelligence – its unique data and insights based on users’ streaming behaviors – advertisers can tailor their ads and messaging to resonate with their audiences’ needs and mindsets based on the context in which they are listening.

Spotify Mongolia

Media contact:
Špela Majcen Marušič, Global PR Manager, Httpool, spela.marusic@httpool.com, press@httpool.com

About Httpool
Httpool is an Aleph Group, Inc company, a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.

We have commercial and, in many cases, exclusive agreements with over 30 of the leading digital platforms, including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 90 countries across 43 different currencies to reach close to 3 billion consumers and maximize their digital advertising potential. www.httpool.com www.alephholding.com

About Spotify
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 70 million tracks, including more than 3.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience.

Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Today, Spotify is the world’s most popular audio streaming subscription service with 381m users, including 172m subscribers, across 184 markets.

Snap PR India

 

Httpool, an Aleph Group company, today announced its salres partnership with Snapchat in India. Through thispartnership, Aleph brands will drive Snapchat’s ad monetisation for the region. Aleph brands are already representing Snapchat in 26 markets covering Latin America and Europe. This new partnership is an additional recognition for Aleph as a reliable and trusted partner of leading media platforms.

 

Snapchat India has been rapidly expanding its monetisation capabilities to cater to businesses of all sizes and is now able to serve every single advertiser objective across the funnel. With 100mn users in India, Snap is leading the AR revolution and brands are proactively seeking out camera-first strategies which have become critical, real business solving, consumer engagement tools.

“We are excited about partnering with Snap in India and further adding to the revenue opportunity in the region. Drawing from our experience representing Snap in Europe and Latin America, we are confident to supplement the growing need of brands wanting to work with Snap in order to meet their marketing and sales objectives,” said Sunny Nagpal, Regional Director APAC at Httpool.

 

In India, AR sees a 94% higher conversion rate when consumers interact with products in AR. Snap has extensively partnered with brands across sectors like FMCG, eCommerce, Entertainment, Video streaming and more, and saw its net new advertisers increase by 70% in 2020.

“We are looking forward to working with Httpool to expand our reach to additional advertisers in India and help them see the value in connecting with our highly-engaged 100mn strong Snapchatter community. We are also excited to introduce Gaurav Jain who will be leading Revenue Partnerships for Snap in the region. Gaurav and his team will be responsible for driving revenue growth and partnering with our most strategic brands, agencies, & sales partners to provide innovative solutions on behalf of Snap.” said Alexander Dao, Managing Director, Head of Global Business Expansion, Snapchat. This will be Snapchat’s second sales partnership in India.

 

Gaurav Jain joins Snapchat from Meta to lead the Revenue Partnership Team in India.

Partnering with Snap is an important step for Httpool in Asia. Adding Snapchat Ads to Httpool’s product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

 

Want to know more about Snapchat? Get in touch with our experts here.

 

Media contact:
Spela Majcen Marusic, Httpool PR Manager, spela.marusic@httpool.com and press@httpool.com

 

Httpool strengthens Twitter partnership as the digital giant joins Aleph Group as an equity holder.

Twitter Inc. (TWTR) is the first of Silicon Valley companies to join Aleph Group, a global company bringing together IMS, Httpool, Wise.Blue, AdDynamo as a stakeholder to support Aleph’s educational endeavors in pursuit of their mission to power the digital ecosystem in emerging countries to unlock and drive economic growth.

The Group aims to provide digital advertising education, training and certification to over 50,000 digital professionals in 90 countries worldwide, creating new digital jobs for the future to underpin economic development in underserved markets.

For over a decade, Twitter has relied on Aleph’s brands – IMS Internet Media Services, Httpool, Wise.Blue and AdDynamo –  to be their exclusive advertising partner in 74 countries where they do not have local presence. Aleph helps Twitter monetize their user base primarily in emerging countries by providing dedicated local sales and support teams, proprietary technology to help advertisers maximize their Twitter investments and a robust cross-border payment solution that helps Twitter efficiently generate incremental revenue in non-core markets.

Throughout the course of their partnership, Twitter has recognized the urgency to provide digital-first education to every corner of the planet.

“Having Twitter as a stakeholder in Aleph is a particular honor and a special recognition for us. This is a clear endorsement of our efforts in educating a new generation of digital professionals, equally everywhere around the globe” comments Gastón Taratuta, Aleph Group Founder and CEO. “Access to quality education is key to personal success, yet some parts of the world keep being left behind. Our mission is to ensure that being a digital expert becomes a possibility for all and we are committed to making that happen.”

The internet and mobile phones have created an information superhighway, and Aleph brands, including Httpool, are paving that highway with educational tools and content to deliver to those parts of the world that have yet to harness the full power of digitalization.

“Aleph has been a valuable and strategic partner to Twitter for many years,” said Sarah Personette, Twitter’s Chief Customer Officer. “With a diverse set of capabilities, Aleph has supported our business globally , both as a sales and technology partner. This investment is a natural evolution in our relationship with Aleph.”

By investing in Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on 5 continents. They will do so by building a proprietary educational tech platform that will enable professionals of all ages to acquire a local certification and join the community of 50.000 Aleph-trained professionals from across the globe, thus amplifying their employment and career development opportunities.

In a globally connected world, where mobile technology and internet access have become our greatest social equalizer, the skills of the past are being replaced by new technologies. To survive and thrive in the labor market of the future, professionals will need to develop their unique competitive advantages. Digital skills will become a necessity, while those with greater digital skills will hold the key to success.