Httpool and Ogury are pleased to announce the appointment of Httpool as Ogury’s official advertising sales partner for Malaysia. Ogury is a global leader in mobile brand advertising. This new partnership will enable advertisers to benefit from fully visible impactful ads, future-proof targeting, and unwavering protection.

“We started to partner with Httpool when we entered the Indian market in 2020. Today, we are glad to expand this strategic partnership through Malaysia, a key market in terms of mobile consumption. In the region, Httpool will help us deliver effective and sustainable digital advertising, anchored in consumer privacy protection,” said Adam Rubach, VP New Markets APAC at Ogury.

“We’re very excited about this partnership! As we partner with Ogury in Malaysia, we will be able to further empower brands to sharpen their advertising strategy with personified targeting and impactful mobile ad formats. As an official ad sales partner, we will ensure that advertisers, agencies, and brands have access to our top dedicated teams and support, every step of the way,” said Meera Muhunthan, Managing Director, Httpool Malaysia.

Brands choose Ogury for the exceptional performance of its choice-driven and full-creative visible ads formats. Ogury has created a breakthrough Personified Advertising Engine that is built and optimized for mobile and offers the complete knowledge of audience interests on the market. It connects comprehensive audience interest, brand performance, privacy protection and sustainability and enables brands and agencies to optimize their campaigns with unparalleled audience interest data at scale. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.

This partnership is an important step for Httpool in APAC. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Laos, Sri Lanka, Hong Kong, and Bangladesh, Httpool provides brands and media agencies support, technology, and access to its most relevant global and regional media partners to ensure they achieve their business and marketing objectives.

Following the launch in Austria, Poland, Czech Republic and Romania, Httpool rolled out Spotify’s programmatic buying of audio and video inventory to Slovakia, Hungary, Estonia, Lithuania, Latvia, Bulgaria, Croatia, Slovenia, Serbia, Montenegro, Albania, Bosnia and Herzegovina, Macedonia, and Kosovo. This comes as a response to increasing demand from brands for the use of programmatic on this unique audio platform that helps them reach out to specific, but important audiences.

“The launch of Spotify’s programmatic solution is a milestone in the digital audio segment and will help digital audio to make its final breakthrough in the audio and radio markets in these countries.” explained Tomáš Javůrek, Spotify Programmatic Lead, Httpool. “We at Httpool are determined to deliver top service and local support to advertisers. We want to enable them with in-depth insights on best practices and trends. Our goal is to bring new opportunities to advertisers and brands to make the most of Spotify.”

The Power of advertising on Spotify

Spotify Free users spend 2.5 hours a day within the app. With 1 out of 5 minutes spent in the foreground, they keep actively looking at the screen. Thus the platform represents an interesting opportunity for brands looking to harness the visual aspect of advertising. Streaming on Spotify happens throughout the day and allows advertisers to join their customers at almost any point in time.

Spotify offers additional flexibility for agencies and programmatic in-house teams and is now available as a Private marketplace (PMP). The PMPs are gradually getting more important as they bring exclusive access to premium inventory. Both Programmatic Guaranteed video, as well as PMP video at Spotify are transacted on a CPM basis. While the former is billed on complete basis, the cost of the latter is calculated based on the impression starts.

Overall, the Spotify ad solution is designed with the focus on the user and their experience. This allows advertisers to achieve the amazing viewability rate of 92%. Listening sessions, which are less saturated with ads lead to better focus and a stronger connection on message. The power of audio is especially strong as people escape into the world of listening to get a break from the general visual overstimulation that happens during the day.

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Media contacts:

Špela Majcen Marušič, Httpool PR Manager, marusic@httpool.com and press@httpool.com

Httpool and Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of Httpool as Criteo’s official Ad Sales partner for India and Indonesia.

Criteo is evolving to be the world’s leading Commerce Media Platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies. Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India and Indonesia, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

Taranjeet Singh, Managing Director of SEA & India at Criteo, commented, “We are pleased to announce the official Ad Sales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership.”

Commenting on the partnership, Pankaj Jain, Partner Director, Native India & SEA, Httpool, said, “We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behaviour. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage.”

This partnership is an essential step for Httpool. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Laos, Hong Kong, and Bangladesh in Asia-Pacific, Httpool is the largest global partner of major media platforms[1]. The company supports their growth and drives business results for traditional and native advertisers to ensure they achieve their business and marketing objectives.

END

About Httpool

Httpool is an Aleph Holding company, representing leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across more than 30 markets. Based on their innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROIs. Leading media platforms such as Twitter, Facebook, Spotify, LinkedIn, Snapchat, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK with offices spanning across Central Europe, the Nordics, Baltics, and Balkans, Russia & CIS and Asia-Pacific. Aleph brands exclusively represent over 20 major global platforms in more than 50 markets worldwide. www.httpool.com [1] https://www.httpool.com/

About Criteo

Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,500 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.

by Florian Magistris, Regional Director of Httpool in Central Europe.

 

To the delight of digital advertisers, Twitter created a simpler way to navigate their over 22 ad formats and help marketers navigate all of the platform’s opportunities with greater ease. Now consisting of just 5 clear advertising categories with corresponding ad features, the new Twitter Ad Suite is being rolled out during the upcoming months.

Bringing simplicity and additional clarity is always a welcome change in the digital advertising world. As Twitter responds to advertisers’ needs, our expert teams stand by to support all companies and brands in local markets with exclusive insights to ensure a smooth transition and quick adoption of this new format.

The new categories in Twitter’s Ad Suite are: 

  • Promoted Ads: These formats can feature images, videos, and various ad features. They can be used in multiple ways across each stage of the marketing funnel. 
  • Follower Ads: This format can be used to promote an account to a targeted audience to build awareness and attract new followers.
  • Twitter Amplify: With Twitter Amplify advertisers can align their ads with premium video content from the most relevant publishers. 
  • Twitter Takeover: This category includes the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tab.
  • Twitter Live: With Twitter Live, advertisers can broadcast their biggest moments to the world, and allow an audience to join in real-time.

tw ad suite update

As advertisers start preparing campaigns for the summer, this change will, with the support of Httpool, help businesses and brands make the most of their Twitter advertising efforts, thus driving their business results.

Further information on the rebranding of the Twitter advertising formats can be found on the Twitter Blog.

Europe, 14 April 2021

As TikTok rapidly excels, achieving considerable interest from brands and marketing professionals, a new global educational program ‘TikTok Academy’ has been launched, and Httpool was the first partner to participate in the online training sessions. This unique learning experience demonstrates the significant level of trust between the two partners, further ensuring that Httpool experts continue to develop the knowledge and skills required to support advertisers across their markets. 

“We are excited to be in the driving seat alongside TikTok, as it rapidly develops into one of the most popular platforms,” Aljoša Jenko, Httpool CEO, commented. “As Httpool is the first partner to participate in the ‘TikTok Academy’, we are empowering our expert Central European teams through exclusive insights and training, providing the ability to support advertisers in their TikTok creation endeavours, and thus driving business results.”

The ‘TikTok Academy’, launched by the TikTok team in Poland, is inviting selected marketing agencies to participate in online training sessions, the first which Httpool has already completed, whilst the official worldwide launch will take place this summer. Participants that complete the program will receive a ‘TikTok Academy’ graduation diploma.

“It’s a pleasure to have hosted the launch of the global program in Central Europe, opening the door to great potential for TikTok to grow within the region, not only among users but also brands. The ‘TikTok Academy’ program is developed with the agency partner in mind. It’s not only providing specialist workshops, but also a tailored approach to help marketers become TikTok Experts,” says Sylwia Chada, General Manager of TikTok Poland and Central Europe. 

The program aims to provide powerful learning opportunities for agency personnel to develop into savvy TikTok marketers. During the meetings, attendees will have the opportunity to learn not only how to set up a campaign on TikTok, but also how to get the most out of the platform itself, providing a breakdown of its DNA and community. The program provides comprehensive knowledge, delivered directly by the TikTok team covering various areas of the platform including brand safety, creative best practices, product overview and application, as well as case studies and an overview of auction ads.

Httpool extends Aleph Speaker Series hosted by Stanford GSB to selected clients

Industry leaders and top business executives from Europe, Asia, and the Americas are coming together to discuss the future of innovation and leadership in an exclusive certified executive program. The Aleph Speaker Series is hosted by Stanford Graduate School of Business Executive Education.

Httpool, an Aleph Holding company, is opening the door for major clients to join this exclusive educational event. The event brings together leaders from across 47 countries worldwide to discuss diversity, geopolitics, disruption, innovation, leadership, robotics, and neurosciences.

“We are pleased to join Aleph in this program, bringing together a hand-picked selection of leading faculty to share expert research insights, proven tools, and skills, that will enable executives to develop and excel within their leadership skills and that of their organizations” explained Baba Shiv, Professor of Marketing at Stanford Graduate School of Business, and a member of The Sanwa Bank, who curated the program with top academics.

“It takes true initiative, unique ideas, and daring leaders to reach new horizons in both business and society. The Aleph executive program brings all of this to the table. By empowering our clients to grow, we grow the entire ecosystem and continue to unlock new opportunities.” said Aljoša Jenko, Httpool CEO.

The Aleph Speaker Series features a number of high skilled academics, including Margaret Neale, The Adams Distinguished Professor of Management, Emerita, at Stanford Graduate School of Business, on the topic of diversity; Larry Diamond, Senior Fellow, Hoover Institution, discussing geopolitics in the Middle East; Ilya A. Strebulaev, The David S. Lobel Professor of Private Equity and Professor of Finance at Stanford GSB, breaking down the topic of  disruption and corporate innovation; Jennifer Aaker, The General Atlantic Professor at Stanford GSB, offering a glimpse into a new kind of leadership; Niall Ferguson, the Milbank Family Senior Fellow at Hoover Institution, shedding light on social and political consequences of COVID 19; Paul Oyer, The Mary and Rankine Van Anda Entrepreneurial Professor and Professor of Economics at Stanford GSB, discussing robotics and automation; Jeff Hancock, The Harry and Norman Chandler Professor of Communication and the founding director of the Stanford Social Media Lab at Stanford University, discussing the future of trust and technology; and Professor Baba Shiv diving into neuroscience and the customer experience.

The program will be held virtually and includes eight live lectures, taking place between 31 March and 19 May. Each session will be accompanied by case studies from large companies and global perspectives from other corporate leaders. The participating executives will be able to interact with the university professors, allowing them to apply the concepts learned, and participants will earn a certificate upon completion by Stanford Graduate School of Business Executive Education.

Httpool, the exclusive sales partner of LinkedIn in over 18 markets in Europe including Central Eastern Europe, Austria and Switzerland won the distinguished award of Partner Champion 2021 at this year’s LinkedIn Partner Connect.

The Partner Champion award goes to the partner who has gone above and beyond in demonstrating value for customers, and leading by example. 

In the past year, we demonstrated that passion, dedication and an entrepreneurial approach are key ingredients to success. As an organisation we went through major business changes and ensured that we supported our customers through change and uncertainty of 2020. We are very proud to have been recognized as Partner Champion by LinkedIn. said Šarunas Sakalauskas, LinkedIn Partner Director at Httpool. 

The LinkedIn Marketing Partner Awards for EMEA & LATAM bring together the sales, technologies and content partners in order to celebrate their achievements and success over the past year.

 

 

About Httpool

Httpool, is an Aleph Holding company, representing leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on their innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROIs. Leading media platforms such as Twitter, Facebook, Spotify, LinkedIn, Snapchat, Warner Music, Outbrain and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK with offices spanning across Central Europe, Nordics, Baltics, Balkans, Russia & CIS, and Asia-Pacific. Aleph brands exclusively represent over 20 major global platforms in more than 50 markets worldwide.
www.httpool.com 

Httpool, the largest global Twitter Ads partner, stirs excitement for gamers as they show support for CD Projekt Red’s Launch of Cyberpunk 2077 by giving their gamers a free license and a day off to play.

It’s true that 2020 has been a strange year for us all, but it is nothing that the Httpool samurais couldn’t handle! Httpool is the largest Twitter Ads partner, and has been fighting its way through to create a positive new Covid-19 reality, as such the company’s gamers have been rewarded with a free ticket to the Night City, offering complimentary licences and a day off to play. 

Cyberpunk is the most anticipated video game of the modern era. After eight years of waiting for its release, our Httpool gamers are now “chippin’ in” and exploring the Night City! And they are more excited than ever to share their thoughts and experiences. 

“Being involved in the preparations of the Twitter campaign for Cyberpunk 2077 was a once in a lifetime experience!” said Michal, Twitter Client Solutions Manager at Httpool in Poland, the home country of CD Projekt Red. As a passionate gamer, Michal was also directly involved with supporting CD Projekt Red with their global launch on Twitter.

A lot has changed in the world since the first announcement of Cyberpunk 2077 in May 2012. But the gamers’ enthusiasm never died. The fact that the game features actor Keanu Reeves, is simply the cherry on the top of a delicious cake for Httpool’s TikTok Ads Client Manager Madara: “I am a huge fan of Keanu Reeves, and now he stars in this most anticipated game in history! I might attempt to improve my 40-hours straight gaming record to come face to face with him.”

Tin, a Facebook Senior Client Solutions Manager at Httpool in Croatia, managed to accomplish the impossible and avoid all spoilers for Cyberpunk 2077 over the past 12 months! The skills and attributes displayed by gamers such as patience, problem solving, research, fast decision-making, strategy, and coordination are among the many highly sought after traits required in business too. “Now it’s just about: wake up, make coffee, and play the game!”

“To be a part of the most anticipated game launch in the history of games is just a dream come true. I felt genuinely happy when I learned of our involvement.” commented David, the Twitter Client Solutions Manager at Httpool in Sweden. 

At Httpool, with over 400 digital professionals spanning across more than 30 markets, we thoroughly adhere to the work hard and play hard tradition. As this crazy year draws to a close, Httpool Choombas are immersing into the Braindance, fighting to survive in the virtual world, and learning new cyber skills. 

“Stay awake and enjoy the game!” is Madara’s message to fellow gamers, as she takes her first steps into the Night City, just one of the many Httpool gamers on the quest to immortality. Who knows what exciting launch Httpool will take on next! 

 

 

Note to editors: Cyberpunk Street Slang

  • Hindsight: The wise act of watching your back.
  • Braindance: Virtual reality. A new form of interactive electronic entertainment.
  • Chilled: To be cool; to be together.
  • Chippin’ In: To buy cyberware for the first time. To cast your lot with a group. To connect with a machine.
  • Chombatta (Choomba): Neo-Afro-American slang for a friend or a family member.
  • Chunking: Eating on the run, eating as a secondary activity.
  • C-YA: Used as, and sounds like, “See ya,” stands for “Cover Your Ass”.
  • Downtime: Free time, time off the job.

In today’s ‘cyber world’, as lockdowns force us to move almost all of our interactions online, the internet has become our new social sphere. A (virtual) place, where we can socialise with friends and family, and a (virtual) environment, where we can conduct business.

Just like any of our social circles, the internet too comes with potential threats that can impact us as individuals and as a business. These threats are known as hacks. They can happen almost anywhere, at any time, making it extremely important to remain vigilant and apply online safety measures.

Facebook Business Manager is a Facebook tool that helps organize and manage your business. Companies can use it to carry out activities and reach target audiences through advertising campaigns. With so much vital data stored on Facebook Business Manager, ensuring your account is kept safe from potential hacks is essential. 

Step 1: Enable 2-Factor Authentication

Highly recommended step to ensure account safety. 2-Factor Authentication (2FA) is a security feature, providing protection for your Facebook account and password. Following set up completion, each time a login attempt is made on your account by an unrecognised browser or mobile device, you will be prompted to approve the login by entering a unique one-time code. The instant alert feature can be enabled and/or disabled to your preference.

Step 2: Review all authorized logins

In the security and login settings, you can view login locations and check for any unauthorized devices accessing your account. At Httpool we recommend completing this alongside enabling the 2FA. This will ensure that any unauthorized or unknown access to the account is logged out.

Step 3: Regularly audit access

Visit the business help centre, to perform regular audits on your account, giving you full visibility of who has access to your Business Managers and ad accounts. This feature will help you keep up to date on access rights, removing and adding individuals with approved access when necessary.

Step 4: Constantly monitor ads and spending on your account

Check any active ads and account billings on a regular basis. This ensures that current activities have not been altered.

Step 5: Strengthen your passwords

Passwords are a vital part of any digital account. It is wise not to use your Facebook password for any other online platform, a practice that should be encouraged among all Business Manager users. Httpool suggests using strong unique passwords and updating them regularly.

Step 6: Never share your login information

Potential scam profiles and fake e-mails may ask you for your login information,  please avoid clicking on any links that you may find suspicious.

Step 7: Encourage additional security

Encourage users to adopt additional security features, such as, enabling instant login notifications and approvals, to provide further security.

Step 8: Use Security Checkup

Facebook offers a security checkup tool, allowing users to  review and alter levels of security on their personal Facebook account. We at Httpool, recommend utilising this tool to ensure that no suspicious activities have taken place on your account.

This year, advertisers are not solely focused on the performance of businesses during the upcoming holiday season. Instead, they are attempting to understand the new Covid-19 environment, and how this will affect the festive period. For those advertising through Facebook, below are the recommended patterns we advise you to focus on. 

MediaPost reports that 56% of shoppers will spend less money this season on gifts compared with previous years. Meaning less money going into the economy and businesses. On a positive note, 66% of people do plan to shop online! Whether these two reports will balance the economics of Christmas shopping is still unknown.

What remains clear, however, is that digital advertising continues to play a central role in this year’s festive shopping season. Digital channels could be the golden ticket to the largest returns. 

Facebook apps act as a virtual home to more than 3.21 billion people worldwide! Housing greater numbers than the populations of both China and India put together! Facebook apps have become a huge part of our lives as we exchange countless numbers of messages daily on WhatsApp alone.

Over 200 million businesses use Facebook tools each month to communicate with their customers. Christmas is the main shopping event of the year, with the number of active advertisers growing rapidly.

Utilise our expert advice to ensure that your first Covid-19 Christmas campaign on Facebook is truly epic, driving leads and sales for your business! Which level are you striving for?

Basic Level: Better late than never!

If your Christmas campaign is ready, great! Go ahead and polish it for optimal performance. If you’re still finalising, don’t give up. Follow our simple advice to help you complete.

Reduce the friction. Ensure you are facilitating a smooth purchase experience and keeping customers engaged. No one wants to see their shoppers abandon baskets, due to small fonts or loading delays. Focus on mobile, and join 18% of businesses that offer a smooth shopping experience.

Make shopping simple. Experiment with new Facebook channels such as, Instagram Shopping, Marketplace, and Facebook Shops. Ensure that the Facebook pixel, SDK and server-side API are implemented, and you’ve integrated offline conversions. Allow shoppers to purchase what they want, where they want, when they want.

Ensure communication is quick and easy. Enable messaging for instant, convenient and in-the-moment conversations via Messenger or WhatsApp. 

Pro Level: Grab the power tools and expand your audience!

Welcome to the new audience of self gifters! Are you one of the countless shoppers purchasing gifts for yourself during lock down? If yes, then welcome to the club. Now more than ever, shoppers are searching for simple ways to remain positive and reward oneself with ‘affordable luxuries’. The notion of self gifting and treating oneself is a new and important trend for digital marketing advertisements. For example, in China, the sales of eye cosmetics increased 150% per month from mid February 2020 onwards. Similarly, in France, sales went up 800% for luxury hand soap during the week of 16 March 2020. Furthermore, Zalando reported self-care purchases such as skin, nail and hair-care products have increased by 300% year on year. Make sure you do not miss out!

Combine your knowledge of self gifters with Facebook’s Power5 tactics, and you’ve reached the advanced level of Christmas Campaigns this year!

  • Use auto advanced matching to more accurately ascribe conversion origins and improve ad performance.
  • Simplify your account structure to help enable real time optimization. Using Facebook’s machine learning capabilities to auto test creative features and ad placements for best results.
  • Utilise the campaign budget optimization, allowing advertisers to improve ROI, automatically distributing spend to the top performing ads in real time. Simply set a central campaign budget to optimize across all ad sets, boosting both cost and time efficiency.
  • Leverage automatic placements, enabling you to reach your audience through all relevant placements using a single ad set. Facebook will additionally optimize campaigns to deliver a cheaper cost per outcome across placements.
  • Opt for dynamic ads to automatically deliver product ads to your relevant audiences. These are distributed based on the interests expressed through your website, apps or elsewhere on the internet.

 

Epic Level: Make the most of Q5

Yes, the mere thought of a fifth quarter is an oxymoron. However, Q5 is in fact a period running from 22 December, into early 2021. This is a time when the advertising rush has begun to decrease, meaning lower average cost per mille (CPM) and cost per action (CPA). An important and highly valuable quarter for those who leverage this opportunity, improving strategies and extending their share of voice. During this period, people have more free time to spend online. And of course let’s not forget Santa Clause, delivering many new devices to explore. 

To become an epic marketer during this Christmas period, fine tune your campaigns to include planning for Q5. Encourage your audiences to ‘treat themselves’ and as always utilise the motto ‘New year, new you’!

As we hear Santa’s sleigh bells approach in the distance, ask yourself, ‘what levels of greatness is my first Covid-19 Facebook Christmas campaign going to hold?’

 

Further reading:

 

Httpool, is an Aleph Holding company, and Facebook Authorized Sales Partner across 11 markets, covering Central Europe and Asia-Pacific. Get in touch to receive detailed insights from our experts.