By Adam Bezeczky, Regional PR CEE Region

 

Passwords are a nuisance. The good ones are hard to remember, and the easy ones are not secure. We’ve been all there, racking our brain to remember the secret phrase or combination, just to get into our account. The introduction of two factor authentication (2FA), can make the process so much easier.

The process of setting this up may sound like a hassle, it is nothing compared to a security breach. Compromised accounts could be used for all kinds of unwanted and potentially dangerous activities, therefore, investing just five minutes to assure account security is definitely worth it.

What is TFA and how does it work?

Twitter has several types of two-factor authentication methods for users to choose from. The first and more widely known method is where a unique code is sent to the registered phone number linked to the account. While this method is recommended compared to not having 2FA enabled at all, it still has its downsides. Compromised SIM-cards and phishing attacks can cancel out this defense mechanism.

Twitter 2 FA

Authentication apps

Securing an account via an authentication app increases your security even further. These are more secure than the SMS-based 2FA and are available through app stores. But be aware if you lose your phone, you will also lose access to your authentication app. It is worth noting that authentication apps can still be compromised through phishing attacks.

 

Security keys are viewed as the most secure form of authentication. These keys are physically inserted into the computer’s USB port or connected via NFC (near field communication) to a phone and contain built-in protections from phishing attacks. Security keys can be purchased from major online retailers, they are easy to set up, cost very little, and could potentially save you thousands in the long run.

 

Taking into account all the above, although it can take some time to set up 2FA on your accounts, it is a worthwhile investment, providing you with peace of mind if the worst was to happen and your account is compromised. Securing both business and private accounts should be considered standard good practice habits for every marketer and advertiser, not only on Twitter, but also everywhere that customer data or credit card data is collected.

 

By Rohit Rawat, Senior Client Solutions Manager, Httpool Indonesia

 

Marketers have witnessed a shift in significance towards social media marketing following the pandemic, with consumers further encouraged to utilise digital channels in their day to day lives.

The level of influence held by social media has evolved incrementally and we have seen an increase in the sharing of product reviews, experiences, and usage related tips and tricks, thus, affecting both the buying and shopping patterns of consumers.

Ensuring that your business is keeping on top of these trends is more important than ever. As the public continues to move online to study, shop, and stay connected, developments such as Informative Tweets help businesses engage with savvy customers and first-time purchasers. Most brands have now modified their communication tactics to maintain connectedness to consumers, especially during the Covid-19 pandemic.

Twitter continues to report steady growth in users, with an increase in the volume of conversations and engagements. Many users are now turning to Twitter as a source of information. The Twitter audience is becoming increasingly influential, receptive, and culturally passionate, this switched on and active mentality is what is believed to be driving results. Moreover, Twitter boasts a plethora of full-funnel premium and innovative ad solutions, combined with more precise targeting, and improved measurement capabilities.

Further benefiting from the ability to connect both brands and businesses with their prominent audience, thus, making it a highly unique and effective marketing platform.

Twitter is a powerful business tool. Brands and Marketers are highly recommended to embrace the platform and incorporate Twitter into their strategies, enabling them to reach new potential customers, gain greater brand recognition, and achieve marketing goals.

Prior to investing in any platform certain matters must be considered, this includes defining KPI’s and determining expectations.

Twitter Success

So, what does ‘Twitter campaign success’ mean?

The success gained through a Twitter campaign is not necessarily in the form of a sale or new customer acquisition, instead can result in extended reach, increased brand awareness, improved customer engagement, follower growth, or higher app installs. Many marketers are known to apply a tactical approach, with the focus placed on short-term goals or vanity metrics. Whereas Twitter campaigns can be designed to incorporate a strategic approach, enabling brands to aim for long term goals, and future successes, they can also apply an ‘always-on’ form of the campaign on Twitter.

Measuring Success Twitter

How to set up a successful campaign on Twitter?

First things first, it is essential to set a clear and measurable goal, ensuring that the key metrics are identified. All goals and metrics should be specific to each platform, it is, therefore, essential to understand precisely what role Twitter should play in your media planning.

Once the above is defined, other matrixes such as audience targeting, bid rates, budgets, and creatives can be set up using best practices. Twitter strongly recommends following its best practices in order to achieve the best possible results from your campaigns.

How to measure Twitter campaign success?

Twitter offers a host of analytical and measurement solutions to quantify the campaigns’ results and help define actionable insights.

1. Account Home:
The account home summarises all account activity, highlighting the top Tweets, mentions, and followers for any given month. This feature also provides detailed information on account performance as well as helpful tips on improving account strategy.

 

2. Tweet and Video Activity Dashboards:
The Tweet activity dashboard (TAD) and video activity dashboards (VAD) display data to help optimise the brand’s performance on Twitter. Brands can leverage these insights to improve ongoing strategy for both paid and organic Tweets.

For each Tweet, you can track the number of impressions, engagements, and earned engagement rates, and for every video posted to Twitter you can track the level of retention, view rates, and completion rates. The tracking information provided for both helps to understand which content resonates most with audiences, the brand can then harness this information and disperse similar content. Moreover, the dashboards prove to be a useful place to visit for content planning.

 

3. Campaign Dashboard:
As for any business, setting clear objectives and tracking results are both crucial aspects for success. The campaign dashboard can be used as a tool to set up all relevant objectives, audience targeting, bids, budgets, and creatives. The results obtained from the dashboard are used to analyse performance and optimise the campaigns.

 

4. Conversion Tracking:
Conversion tracking enables users to track conversions that have resulted from the Twitter ad campaigns, this also allows for website links to be included for more effective ROI measurement. By enabling the tracking of users on a brand’s website, and the engagement with the brand’s ads on Twitter, you can identify the highest performing ad campaigns. Most importantly, these solutions are all free features available to all Twitter ad accounts.

 

5. Twitter Measurement:
Twitter provides advertisers improved transparency into their campaign performance, using 1st-party solutions and 3rd-party measurement insights. The goal is to empower advertisers with measurement solutions to better understand how campaigns help achieve their broader marketing and business goals. These include access to features such as audience measurement, viewability, incremental reach, brand lift, mobile app measurement, website attribution, and marketing mix modelling (MMM).
(*The availability of measurement solutions may vary from market to market and might be available to select in ad accounts).

There are ample ways, as outlined above, to quantify the performance of the Twitter campaigns, and it is essential to utilise these insights and consistently analyse data to allow for continued improvements, therefore resulting in the most effective Twitter campaigns for you.

Insights & news

Christmas on Tripadvisor

Merry Tripmas and a globe trottin’ New Year!

The holiday season has often been a very busy time of the year. With many rummaging through wardrobes, packing bags, and rushing to an airport to catch that plane and spend time with loved ones. A time of year when families gather to celebrate, flying across the globe to to spend a few precious hours with their loved ones. Before the lockdowns and restrictions the holiday season was also a chance for many to escape their everyday schedules, experience exotic locations, and recharge their batteries.

Tripadvisor Christmas

Travel is back on the cards

As the Covid-19 restrictions are eased, travel is back on the cards. A strong travel season is predicted in 2022, especially across the APAC and EMEA regions. After all, the past 2 years have severely limited the ability to visit new destinations and experience adventures, so people are now making up for lost time.

Tripadvisor Christmas 2

 

Our partners at Tripadvisor are certain that most travellers are eager to now experience new opportunities and will not want to return to past patterns. Everyone loves having options and travellers are no exception, people want the ability to choose where to visit from a list of potential destinations, and are not only interested in domestic locations instead they are excited to explore the world and make new memories. Interestingly city destinations are more favored than rural destinations, but there is interest among travellers to visit both kinds of destinations.

Trust and safety remain important

Safety and personal health still play an important role for travellers, but thanks to the enormous efforts by airlines, hotels, and businesses there is a general sense of safety while travelling. There is also a raised awareness of sustainability. According to Tripadvisor, more than two thirds of travelers are willing to pay more for sustainable accommodations to offset their impact on the environment while on the road.

 

 

Tripadvisor Christmas 3

Tripadvisor is still the number one in terms of consumer trust. Trustworthy reviews and accurate information guaranteed, even in the pandemic, consumers stayed loyal to the platform. After all, dreams know now lockdowns so travelers continued to dream and to plan their awesome travel experiences.

Looking closer at the numbers, 9 of 10 consumers say Tripadvisor makes them feel more confident in their booking decisions while 86 % of travellers won’t even book before reading reviews on the platform. It’s very clear that no trip is really complete without consulting Tripadvisor.

It’s safe to say that global travel is beginning to rebound. It won’t be the same as before, as the circumstances have changed, therefore advertisers must learn to adapt and take into consideration the shifting attitudes of travellers around the world.

As we say goodbye to pumpkin carving, ghosts, and surplus amounts of candy, the attention turns to the most wonderful time of the year! Yes, you guessed it, Christmas is fast approaching.

The holiday season brings with it not only the wonderful traditions of overeating and over drinking, but also overspending, and Snapchatters are no different. Whether it’s gift buying, decoration preparation, or food to feed the masses, Snapchatters are eager to make this festive season run as smoothly as possible, and this is where your business can benefit.

Instead of spending countless hours scrolling through website after website looking for the perfect product, Snapchat helps its users view the best and latest products to suit their Christmas needs, by displaying the most relevant ads.

At Snapchat the path to purchase is far more straightforward than that of competitors, thanks to the substantial data collection, snap chat has been able to create the Snapchat celebration cycle. This feature shows the key moments of a Snapchatters shopping patterns, from the initial inspiration stage, research, and decoration, to sharing their purchases on their platform with friends, family, and followers. It is reported that 81% of all Snapchatters are planning to shop online this festive season. Below you will discover all the top tips and tricks to make the most of your advertising campaign on Snapchat.

Christmas Snapchat

Get in the Christmas spirit

Who doesn’t love the build up to Christmas? The anticipation and excitement are bound to make everyone feel joyful! To capitalise on this, you’re going to need to make sure you are in full festive mode. The past year and half have been difficult for everyone but with lockdowns and restrictions continuing to lift all over the world people are looking forward to coming together at Christmas more than ever before. The increased optimism seen in consumers and audiences means shopping will also be on the rise, people reuniting with loved ones after potentially many months apart likely means parting with enormous amounts of money to impress them.

Beat your competitors to the post

Be prepared, be ready, be early! This is the best advice to follow, plan your campaigns and start advertising to your audiences early, doing so enables you to reach audiences before your competitors get the chance. As previously mentioned above discussing the Snapchat Celebration Cycle, Snapchatters begin their shopping journey by searching for inspiration, this can occur as early as October! It is never too early to catch the eyes of your audience.

Focus on your products

You want to make sure you are taking the time to really make your product the centre of your advertisement, ensure your audience can immediately recognise what you are advertising. Maintaining the focus on your products is more likely to encourage users to shop. Snapchatters spend 1.6x more than the average shopper throughout the whole holiday period.

Display your discounts

The festive period features some of the largest shopping days of the entire year, including Black Friday and Cyber Monday. Everyone loves a bargain; therefore it is important to make sure you let your audience know in advance of upcoming sales, 72% of all Snapchatters plan on shopping on Black Friday weekend.

Snap Christmas

Get creative

Snapchat provides an array of creative tools which can be used to encourage audience engagements and can be more powerful than a standalone Ad. These features include video, camera lenses, and AR, enhancing the user experience for Snapchatters. From our data we can see that augmented reality helps to drive purchases at every stage of the shopping cycle in fact 89% of Snapchatters are interested in AR features. Remember this specifically for big events where users can celebrate using themed filters and lenses.

Keep it real

Authenticity is very important when it comes to advertising, ensuring that your audience feel as though they can trust you, and that they don’t face any unexpected surprises further down the line. Snapchatters are more likely to interact with brands that use authentic messaging that align with their own personal values.

 

Snapchat can help any business grow whether big or small. If you haven’t already taken advantage of the amazing ad packages available this holiday season, it is the time to start!

by Pauls Perkons, Twitter Performance Director, Httpool

With Christmas only around the corner, consumers are preparing to begin the tradition of endless seasonal shopping expeditions, hunting for that perfect gift, the best deals, and possibly a little treat or two for themselves. With the endless options out there, is there a way to simplify the task, potentially helping consumers avoid square eyes as they search through platform after platform.

The use of social media in this decision-making process has become increasingly more popular over recent years. Did you know that Twitter users are reported to be three times more likely to gain inspiration for gifs from the social media platform compared to non-users.

Twitter can act as a showroom for users, providing insight into happenings around the world, the platform is heavily focused around conversations and interactions between users. Twitter is a fantastic recourse for brands, encouraging conversations on Twitter is one of the best ways to increase brand sales revenue and recognition. As little as a 10% increase in brand conversation on the platform can result in a revenue increase of up to 3%.

Twitter Christmas

For Twitter users the Christmas season is an important one, a time to discover not only news and entertainment, but also recommendations for the perfect Christmas purchases. 40% of Twitter users say that Twitter influenced their gifting purchases over the festive period. However, the influence of Twitter conversations is not just for Christmas, the Halloween period is also a catalyst for holiday shopping with festive conversations steadily rising from early November.

Jumping on the holiday conversation bandwagon has never been more important as reports show the Christmas shopping season begins earlier every year. This year the intrigue began as early as June, at which point a 78% increase in holiday shopping conversations took place compared to May 2021.

So, what should you keep in mind when planning for Christmas?

Twitter insights Christmas

Most importantly, what do users not want to see? Constant reminders by multiple advertisers that they are late with their Christmas shopping. With 72% of Twitter users reporting that they would prefer to see light-hearted Christmas ads, ones that distract them from the impending date rather than remind them. Where possible it is also recommended that referencing of the Covid-19 pandemic is avoided, allowing the users to enjoy the magic of Christmas and escape some of reality whilst they search. Reports suggest that 61% of users admit that they avoid looking at Christmas ads that are too emotional.

One shoe does not fit all. Whilst some campaigns require a sense of urgency to drive results, this same approach might not fit the sentiment associated with the festive period. Ensure you test and research your method and use the correct one for your brand.

Moreover, Twitter Insiders UK, reports that 41% of users prefer fictional characters and settings over real people and true stories when it comes to creative content. Test out using animation & fantasy characters in your creative content.

Furthermore, even at Christmas it helps to remain up to date with social causes, therefore if for example sustainability is something your brand focuses on then be sure to still feature this in your Christmas campaigns. More and more people are taking the initial steps to sustainable gifting.

Finally, it is important to utilize a full-funnel approach and build more impressive storylines. Using multiple ad formats will help with ad recognition and has proven to increase the probability of the campaign’s success. Advertisers utilizing three or more ad formats tend to see higher awareness and purchase intent.

Twitter Christmas

This Christmas, get your holiday season preparation in full swing, and take advantage of the audience on Twitter.

By Tin Klasić, Senior Clients Solution Manager, Httpool

 

Looking to boost sales this festive period? Look no further! With the holiday season fast approaching it’s time to look back on the lessons learnt this year and discover how to use this knowledge to create successful and engaging campaigns. Below we offer all the top tips for boosting your business on Facebook this Christmas.

The shopping trends and needs of consumers are shifting, the desire to feel entertained, engaged, and inspired is affecting the way in which audiences respond to marketed content. Enter the Facebook Discovery Commerce! This system created by Facebook can help you effectively engage with customers, anticipating their needs, and providing a helping hand to your advert to get it to the appropriate audiences. Read on to discover how customers can use this system to find and shop for various brands such as your own.

Broaden your reach

Take advantage of opportunities that will expand your campaign reach. Don’t forget that just because someone isn’t your regular customer doesn’t mean they may not be purchasing for one of your customers. By letting the Facebook algorithm know what your products are and what your perceived audience is, it will be easier for Facebook ads to reach further afield. Without restrictions, you can target a much larger audience, gaining improved results in the process.

Facebook AI can do the heavy lifting for you. As already mentioned, a broad audience is the first step to letting the AI find the right audience. While selecting which platforms to advertise, don’t select a few which you think are the best performing. Use Automatic Placements, to leverage machine learning, discovering the right audience for your campaign, regardless of the platform they use. Dynamic ads are a great way to show your entire catalogue of products in a unified manner whilst remaining relevant.

Helps boost small businesses

Facebook is a buzzing hub of potential customers exploring various businesses and deciding who to engage with. For small companies this notion may be daunting, and you may be wondering how your business can benefit from Facebook marketing. The truth is Facebook marketing encourages engagement with smaller companies. Take holiday shoppers for example, reports show that 7 out of 10 shoppers completed at least one action to support local or independent businesses. Moreover, 36% of holiday shoppers stated that purchasing products from local businesses was one of the main priorities whilst shopping during their Christmas period.

FB Christmas

Community of shoppers

Using Facebook systems will of course expand advertising reach and thus encourage positive purchase results. However, a potentially more important outcome is the creation of a community platform in which community-based conversations can be more beneficial than the product purchases itself, shifting the focus to building reputation and recognition.

Reports show that during the holiday shopping season in 2020, 58% of shoppers took to social media to share their purchases with friends, family, and followers. Therefore, whether a consumer has purchased directly from your brand or not, the platform can still help spread the word about products and services.

Share the sale
Everyone loves a bargain! We all know what dates such as Black Friday and Cyber Monday mean… huge savings! It is important to incorporate reminders for sales dates, don’t miss out on the opportunity to create a buzz amongst existing customers, open new conversations, and expand your reach to new customers. Remember that 8 out of 10 global customers said that being part of mega sale days (MSD) allows them to feel like part of a community.

In addition to MSD’s, singular events may also benefit smaller businesses, these include Giving Tuesday and Small Business Saturday. These days provide an opportunity for smaller businesses to steal the limelight.

Create a unique shopping experience

When looking to drive sales through online purchases, as opposed to shopping in store, it is important to understand that simply having good products won’t make you stand out from the crowd. Successful marketing campaigns are those that ensure their target audiences’ media and content preferences are always at the forefront of creations. Shopping has become a source of entertainment for consumers, with 82% of those who shop during peak shopping days admitting that they are more likely to take part in shopping experience days which are deemed entertaining and engaging. In 2021 alone $25 billion is expected to be generated from live shopping events.

FB Christmas

 

Lastly it is also recommended that you set up both Facebook and Instagram shops, these can help bring your catalogue closer to your target audience. You can customize your shop on either platform, providing users with additional information in a fun, fast, and engaging format. Shops will show off your whole catalogue or just the products you chose to be shown.

Therefore, when thinking about this season, be fast, be early, be creative, and be smart about your campaign execution. A strong brand is one of the most important differentiating factors in the customer journey, including when people are buying gifts for their loved ones. This Christmas, start early and finish strong.

By Shuhel Pistawala, Facebook Lead, Cambodia & Laos, Httpool

 

Expanding your brand or business online is always a good decision, and in the digital age, social media is the latest and greatest marketing platform. Facebook, with over 2.7 billion monthly active users has quickly become the world’s largest social network, and from the perspective of many marketers and brand owners, it’s the cream of the crop. Facebook Business Pages connects you with potential customers, sharing information instantly about your products and services, all while supporting a variety of features for businesses as well.

And we’ve got the ultimate guide to using these easy, yet effective Facebook features for your business so stay tuned.

1. Facebook Business Page

First things first: you need to set up a Facebook page for your brand, product, or service, but don’t worry, creating one is simple and easy. Start by logging into your personal Facebook account (no personal information will be displayed on your business page), then head over to your profile and select ‘Create a page in the menu bar. From here the setup is as easy as ABC, just add in your business name, category and description to get started. Make sure to choose an appropriate category for your business for optimum success. Upload your profile and cover photo and you’re good to go!

FB guide 1

2. Facebook’s Free Stock Images

Good content revolves around excellent high-quality images to catch the attention of your audience. So, to promote your business or brand effectively, it’s key to find great photos.

Facebook recently announced three product updates, helping small businesses to find success on the platform. With now, even more, capabilities when it comes to creating image ads, businesses have greater freedom to develop and test visually compelling ads and the option to manage pages on the go.

FB guide 2

3. Calls to action

A call to action (CTA) button is a great way to get people who visit your Page to travel further down the purchase funnel.

Consider what action you would like your customers to take whilst viewing your Page. You can change your call to action button at any time with some options including ‘call now’, ‘buy now’, ‘sign up now’ and ‘visit the website’. Decide what you want your customers to do and put it in the call to action for maximum conversions. This button can be easily found in the top right corner of your page.

FB guide 3

4. Publishing Tools

One of the most convenient features of advertising on Facebook is the publishing tool. High levels of activity on a page is an effective way to expand a business’ organic reach, so make sure you’re posting regularly.

We all know not everyone has all day to spend on their social strategy, so utilize Facebook’s publishing tool, allowing users to schedule future posts whenever they want. Whether that’s for a few weeks’ time or just while you’re away on your lunch break – the publishing possibilities are endless.

To access Facebook’s publishing tools, follow the steps below:
1. Go to your Page from your personal Facebook account.
2. At the top of your Page, click ‘Publishing tools’.

FB guide 4

5. Page Insights

So you want to know how your page is performing, what type of audience you have, where they’re coming from, and what type of posts they’re responding to? Page Insights, Facebook’s analytic tool, is the place for you.

Facebook provides a great depth of data and analytics surrounding your business page. Understanding page performance, metrics, and audience demographics will help you accomplish, fix or set new business goals. This data is also important to bear in mind when creating new ads in Facebook Ads Manager.

FB guide 5

To download your Insights data:

· Head to the Insights tab.
· Click on the ‘Export Data’ link.
· Select ‘Page data’ from the three choices to download the engagement metrics of your Facebook page.
· We recommend opting to download your data once a month and saving a copy of that file. That way, you’ll have access to it anytime.

 

6. Facebook Insights
As with any business, knowing your competitors is key. Use Facebook Insights to gain more knowledge about your competition. In Facebook Insights, the ‘pages to watch’ feature allows you to closely monitor your competitors’ Pages, comparing engagement, activity, and viewers. This is especially useful for figuring out what works, and what doesn’t. Monitor which content is performing well for your competitors and what promotes engagement; with that knowledge and insight adjust your content and plans accordingly.

FB guide 6

7. Facebook Groups

A group is a small community of people online with the same interest. It helps you better showcase your reputation and personality, building trust and loyalty amongst your existing and potential customers. Also helping to build rapport, strengthens consumer bonds, and improves marketing activity for the future.

To create a group:

· Click in the top right of Facebook and select ‘Group’.
· Enter your group name.
· Select the privacy option, if you select private, select whether to make your group visible or hidden.
· Add people to your group.
· Click ‘Create’.

FB guide 7

So that’s it, our ultimate guide to advertising on Facebook. But it doesn’t stop there, Facebook has many other features for you to explore including ‘Shop’, ‘Event’, ‘Offers’ and more, so make sure to explore every feature Facebook has to offer you and your business.

Eva Šlajsová, Spotify Sales Operations, Httpool Czech Republic 

Spotify is the world’s most popular audio streaming subscription service with 365m users, including 165m subscribers, across 178 markets. Its capabilities, however, go way beyond what our ears can take in. Apart from providing its customers with excellent music collections worldwide, Spotify also provides a platform for brands to execute fantastic marketing and advertising strategies.

Spotify’s user growth has been phenomenal in the past year, with a total number of 165m subscribers (as of June 30, 2021) and 365 Million monthly active users (as of June 30, 2021) across 178 markets.

People on Spotify are present throughout the day, here and now as they listen to their favorite songs at home, during a commute, or at the office. So this is your chance to pitch them. Anywhere they go.

Let’s look at how Spotify can put that “cherry on top” of your marketing efforts and help you work towards reaching your business goals.

Audio and display ads: Choose your campaign wisely.
You might expect Spotify audiences to only respond to audio messages, but Spotify advertising isn’t limited to only what we can hear.
Spotify also offers display advertising to get your brand’s message over to the audience. Mobile screens are your key medium as people select songs using their smartphones.

 

Spotify

 

Utilize Spotify Marketing Tools That Are Tailored For You
We now have a better understanding of the kind of marketing initiatives that can be executed on Spotify. The next stage is to figure out how to make our campaign one of the greatest in the world in a timely, efficient, and competent manner.

This is where the platforms and tools come into play. Spotify is an excellent tool for marketing and advertising. There are unique tools for each element of Spotify ads, just as specific tools for audio and display ad campaigns.

 

Spotify beginner

 

Be innovative: Create your branded profile & playlist
Your brand has a distinct identity. It has a voice, a method of operation, and presenting itself to the audience. You are continually functioning from a perception of your brand persona in whatever you do or stand for.

 

Beginner Spotify

 

Extend this brand persona to Spotify by creating your unique playlist to share with your target audience. In addition to music, the branded playlists include your brand logo and share it via the Spotify code and use it for your further communication.

Of course, the songs you chose should reflect your brand’s personality, and you will be heard, seen and loved by those who enjoy the same style, even if they haven’t had a previous connection to your brand.

Music unites and connects. It encompasses our thoughts and speaks to our feelings. Audio is an escape that many of us take after a busy day.

Thus brands who leverage the full power of Spotify advertising, reach their target audiences in ways they haven’t been able to do before.

Looking for new and engaging ways to tell your audience about your incredible Black Friday offers? Spotify has got you covered.

Black Friday Spotify

Spotify has created a space where businesses of any size can effectively promote their business using Spotify ads, your business will be able to reach your customers whilst they are listening to music or podcasts which they know and love!

 

Talk to your customers throughout the day

Spotify users who listen across multiple devices spend an average of 2.5 hours listening to their favourite music and/or podcasts everyday. 73% of US Spotify users engage with different types of audio depending on who they are with and what they are doing.

Think about it, there are many different times of the day when you might be clicking on your Spotify app… in the morning when getting ready, on your way to work, during a workout session at the gym, entertaining friends, the list goes on!

The best way to effectively engage with your audience is to create ads which are relevant to the audio they are streaming. 

For example if you’re looking to reach an audience of comedy lovers, you are able to reach listeners who listen to similar podcasts and target them with relevant messages. 

 

Create emotional connections through sound 

Neuro-Insight, a leading firm in the field of cognitive research, recently partnered with Spotify to study the effects which different sounds have on the brain. 

 

Their research four ways in which sound can impact the effectiveness of an advertisement:

Engagement: the relevance of the ad and how reliable the information is.

Emotional Intensity: the level of emotions your audience feels when engaging with the ad. 

Long term memory: feelings or memories brought on by the ad.

Long term memory for details: the specific details and messages associated with the ad. 

 

And so audio ads have that extra advantage to help your brand stand out from the crowd, by engaging and creating a deeper connection with your audience through triggering emotions and memories. This leads to higher engagement and therefore higher conversion rates. 

 

How cool is that?!

By Diana Coman, Regional Client Partner for Snapchat

 

Want to change the way you market your business? Follow this guide on how Snapchat can boost your business this Black Friday.

Christmas is fast approaching which means there is a huge shopping list which needs to be taken care of. All of this shopping can result in a very high credit card bill, but with Black Friday being the biggest discounted shopping day of the year, everyone is looking for a bargain.

If you are a small business you might be wondering how on earth you can compete with the bigger brands, but in fact Snapchatters are 34% more likely than those who do not use Snapchat to shop from brands which support their local community.

And – Snapchatters spend 1.6x more than the average shopper over the entire holiday shopping season.

snap

 

Start advertising early

Most Snapchat users begin their holiday shopping plan 2-3 months before the big day itself, therefore you are more likely to engage a larger audience if you start running your campaigns early. Snapchatters spend 2x more in November and December than they do during any other time of the year. Focusing only on Black Friday day will mean you’re missing out on a lot of opportunities to identify new customers looking for deals. Try extending your campaigns slightly further to boost your sales.

Make sure your website is mobile and user friendly

The majority of sales are now being made on mobiles versus desktop, and an estimated 67% of online sales will come from mobiles this year alone. During the busy periods there will be a high volume of traffic heading to your website, so make sure it is highly responsive to increase conversion and sales.

The average Snapchatter spends 20% more online than anyone else and each year there is a 2.1x increase on how much money Snapchat users spend on Black Friday weekend through to Cyber Monday. Making sure that Snapchatters can have a seamless transition from your ad to your website will boost sales and conversion rates.

Highlight your top products, link to your page, and drive urgency

When thinking about your ads make sure you have your best selling products in mind. With your advertisements you want to catch the eyes of new customers and by showcasing the products which many know and love you’re sure to grab some attention.

When promoting your top products make sure you have a direct link to the product page, this way customers can see the product and head to the checkout easily and smoothly. Nothing ruins a good ad more than losing the product!

It is also essential to drive urgency. It is more likely to get customers to respond quicker if they know they are getting a one off type of deal.

snap 3 black friday

Choose the right type of ad for your business

Any business can successfully promote their brands on Snapchat, but ensuring you have chosen the right type of ad format is what can make or break a campaign.

Simple image or video ads are extremely useful when trying to promote Black Friday deals. These ads are full screen, you can add music, sounds and visuals to quickly and effectively promote deals, services or products to the audience. They can take the form of video — whether it be motion graphic, live, cinema-graph, or gif style — as well as still.

Story ads are featured on the Snapchat Discover page. Story Ads allow Advertisers to reach consumers by placing a branded tile in Snapchat’s Discover section that opens into a collection of 1-20 single images or videos.

Collection ads are made-for-commerce ad types which consist of four different tappable images, each promoting a different product. This allows brands to promote top products or new products in a new, innovative way.

Commercials are non-skippable six-second video ads. Commercials appear within Snapchat’s Curated Content and games.

Lenses are the flagship format of Snapchat which can help your business reach new audiences in a meaningful way. You can create memorable, interactive moments using augmented reality and you can build experiences that Snapchatters can play with and send to friends.

Filters allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. When Snapchatters take a Snap, they’ll be able to see your Filter and use it to explain where, when, and why they took the Snap.

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This Black Friday, harness the full potential of Snap advertising… and let us see those best creative campaigns!