Insights & news

Top performance marketers’ tried-and-true lessons for global growth

 

In the era of digital, the sky’s the limit. Forget borders, forget sticking to your home market, forget moving slowly – anyone can start selling internationally today. Your customers are everywhere and your business needs to be everywhere, too. 

Well, not everywhere, but rather in all the right places. And finding the right places is what we help our clients with at Httpool and what countless other top performance marketers work on day in and day out. 

It’s also something every growth-oriented business owner with global aspirations should be thinking about. But it’s not easy. 

That’s why we brought together industry leaders, our top experts, and some of our biggest clients to share industry best practices, real success stories, and inside info that will help you go global in the form of the first-ever Aleph’s GoGlobal event.

 

Go social to go global

There are now over 4 billion active social media users. As Httpool’s VP of Customer Success Maris Naglis will tell you, that’s 4 billion reasons to leverage social media audiences to grow your business. 

The social media landscape is more dynamic and complex than ever before with the majority of people spread across a dozen platforms, each with an ever-evolving set of features and dominated by rapidly changing trends. 

But the rise in complexity brings opportunity. It’s easier to pinpoint your target audience, it’s easier to speak to them, and there are more ways than ever before to convert them into paying customers. 

As the biggest and most dominant social network in the world, Facebook is constantly at the forefront of shaping social media advertising into a channel that benefits its users and advertisers alike.

 

Go beyond Facebook

Facebook isn’t all you should be concerned about, though. Have you ever thought about advertising on Snapchat? The platform has been around for quite some time, but its active user count is still growing and at a significant rate. 

Not only Snapchat, but TikTok as well are severely underused platforms with significant reach in Europe, North America, and the Middle East. This is of particular importance, as we enter a challenging time for advertisers where targeting options have been curbed by various legislations and device manufacturer decisions – what does marketing even look like in a post-iOS14 world?

 

Learn from the best

It’s best to learn from the best. Those who are out there in the trenches, planning and tweaking campaigns and paving their way to success. Such as Wolt’s Fredrik Lucander, Kilo.Health’s Erikas Plotkina, and Nordeus’ Andrej Kugonic. Trendsetters in their own right, during the GoGlobal event, shared and discussed their experiences, strategies, lessons, and views on advertising when entering new markets. 

Civitta’s Rokas Šalaševičius elaborate on customer lifetime value in his own keynote. In an age of fast-paced mass marketing, it’s easy to get hyperfocused on new user acquisition and forget to invest in building lasting relationships with existing ones. If that sounds like you, then you’re missing out on a lot of growth opportunities. 

 

Aim for the stars

The insights didn’t stop there. We gave the floor to top experts from Ericsson, Snapchat, Wise.Blue, Criteo, and more. 

Digital has opened up the world as our stage. No matter where on the Planet we are sitting. And on this level playing field, your competitive advantage is your knowledge. Insights and best practices that give you that extra edge over your competitors.

We are committed to empowering all who are looking to sell internationally to be up to date with the latest trends, ready to future-proof their digital campaigns and rise for the stars.

 

You can watch the whole GoGlobal event here.