Insights & News

Brands in the Balkans can now talk to music lovers on Spotify, leveraging Httpool’s latest ad sales partnership

Httpool added an exciting new platform to its portfolio and is now also an exclusive representative managing Spotify’s advertising offering in Serbia, Croatia, Slovenia, North Macedonia, Montenegro, Albania, Bosnia and Herzegovina and Kosovo. As the world’s most popular audio streaming platform, Spotify offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young, influential streamers and leverage the rising power of streaming audio.

“Spotify was a long-awaited treat in our markets. As consumer habits are changing, brands need to consider how they can reach and connect with their audiences in the moments that matter. Audio offers a truly personalized connection. We are excited that we are the ones bringing Spotify to advertisers of all sizes, helping them to discover, understand and leverage the full potential of audio,” said Rade Trickovic, Regional Director, Httpool Balkans.

In addition to Macedonia, the Httpool local team will also support advertisers in Albania and Kosovo. 

Spotify offers multiformat ad experiences including audio, video, and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence – its unique data and insights based on users’ streaming behaviors – advertisers can tailor their ads and messaging to resonate with their audiences’ needs and mindsets based on the context in which they are listening.

“Httpool has been a great partner throughout Europe and we’re confident that they will continue to grow Spotify’s influence as a leading ad platform in the region with the addition of the Balkans,” said Rak Patel, Head of Sales, UK & Pan EMEA, Spotify.

Media contact:

Špela Majcen Marušič, Global PR Manager, Httpool,, 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia, and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide., 

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.

Discover, manage, and share over 60 million tracks, including more than 1.5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, we are the world’s most popular audio streaming subscription service with a community of more than 299 million users, including 138 million Spotify Premium subscribers, across 92 markets.