Insights & News

Spotify and Httpool take advertisers in the heart of music

Spotify provides access to the audience of 24 million passionate, music loving users across 55 countries. Spotify gives instant access to millions of songs and allows users to play, discover and share music.

On December 12th, Spotify was launched in Czech Republic, Slovakia, Bulgaria and Hungary in partnership with initial launch sponsors, Coca Cola, KFC and VIVACOM.

Highly engaging environment of Spotify, accessible from mobile and desktop devices, creates premium, engaging and high impact advertising opportunities. Multiple ad formats bring advertisers in the heart of music, enable unique co-branding and access to engaged, music loving audience. Spotify breaches the gap between radio and display advertising by playing its listeners an audio ad in sync to display ad. Besides, its Branded Playlist enables advertisers a native advertising opportunity through sharing playlist on Facebook.

Aljoša Jenko, Founder and CEO of Httpool explained that, “Spotify perfectly fits Httpool’s cross channel and device position and the exclusive representation of Spotify additionally strengthens Httpool’s premium, global ad network. Httpool is excited to become Spotify’s exclusive representative across multiple markets in the CEE and thrilled to offer agencies unique advertising opportunities.”

About Httpool

Httpool is a cross channel advertising network focusing on international markets outside the United States and Western Europe. It empowers agencies to efficiently execute advertising campaigns across display, video, engagement, social and performance channels, both on mobile and desktop devices. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents thousands of selected global and local publishers across its 18 Central and Eastern European and Asian offices.

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About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks.  Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it.  Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 55 markets across the world, with more than 24 million active users and over 6 million paying subscribers: Andorra, Austria, Belgium, Bolivia, Bulgaria, Denmark, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, The Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK, Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, USA, Australia, New Zealand, Hong Kong, Malaysia, Singapore and Taiwan.

Since its launch in Sweden in 2008, Spotify has driven more than a billion US dollars to rights holders. Spotify is already the second biggest source of digital music revenue for labels in Europe (IFPI, 2011) and the biggest and most successful music streaming service of its kind globally.

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