As we say goodbye to pumpkin carving, ghosts, and surplus amounts of candy, the attention turns to the most wonderful time of the year! Yes, you guessed it, Christmas is fast approaching.
The holiday season brings with it not only the wonderful traditions of overeating and over drinking, but also overspending, and Snapchatters are no different. Whether it’s gift buying, decoration preparation, or food to feed the masses, Snapchatters are eager to make this festive season run as smoothly as possible, and this is where your business can benefit.
Instead of spending countless hours scrolling through website after website looking for the perfect product, Snapchat helps its users view the best and latest products to suit their Christmas needs, by displaying the most relevant ads.
At Snapchat the path to purchase is far more straightforward than that of competitors, thanks to the substantial data collection, snap chat has been able to create the Snapchat celebration cycle. This feature shows the key moments of a Snapchatters shopping patterns, from the initial inspiration stage, research, and decoration, to sharing their purchases on their platform with friends, family, and followers. It is reported that 81% of all Snapchatters are planning to shop online this festive season. Below you will discover all the top tips and tricks to make the most of your advertising campaign on Snapchat.
Get in the Christmas spirit
Who doesn’t love the build up to Christmas? The anticipation and excitement are bound to make everyone feel joyful! To capitalise on this, you’re going to need to make sure you are in full festive mode. The past year and half have been difficult for everyone but with lockdowns and restrictions continuing to lift all over the world people are looking forward to coming together at Christmas more than ever before. The increased optimism seen in consumers and audiences means shopping will also be on the rise, people reuniting with loved ones after potentially many months apart likely means parting with enormous amounts of money to impress them.
Beat your competitors to the post
Be prepared, be ready, be early! This is the best advice to follow, plan your campaigns and start advertising to your audiences early, doing so enables you to reach audiences before your competitors get the chance. As previously mentioned above discussing the Snapchat Celebration Cycle, Snapchatters begin their shopping journey by searching for inspiration, this can occur as early as October! It is never too early to catch the eyes of your audience.
Focus on your products
You want to make sure you are taking the time to really make your product the centre of your advertisement, ensure your audience can immediately recognise what you are advertising. Maintaining the focus on your products is more likely to encourage users to shop. Snapchatters spend 1.6x more than the average shopper throughout the whole holiday period.
Display your discounts
The festive period features some of the largest shopping days of the entire year, including Black Friday and Cyber Monday. Everyone loves a bargain; therefore it is important to make sure you let your audience know in advance of upcoming sales, 72% of all Snapchatters plan on shopping on Black Friday weekend.
Snapchat provides an array of creative tools which can be used to encourage audience engagements and can be more powerful than a standalone Ad. These features include video, camera lenses, and AR, enhancing the user experience for Snapchatters. From our data we can see that augmented reality helps to drive purchases at every stage of the shopping cycle in fact 89% of Snapchatters are interested in AR features. Remember this specifically for big events where users can celebrate using themed filters and lenses.
Keep it real
Authenticity is very important when it comes to advertising, ensuring that your audience feel as though they can trust you, and that they don’t face any unexpected surprises further down the line. Snapchatters are more likely to interact with brands that use authentic messaging that align with their own personal values.
Snapchat can help any business grow whether big or small. If you haven’t already taken advantage of the amazing ad packages available this holiday season, it is the time to start!