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Native Advertising in 2021

Ramadan ads: Understand your audience and fine-tune your message

The celebration of Ramadan focuses on spirituality, togetherness, and reflection, whilst also providing an opportunity for brands to create lively advertising campaigns and build cultural relevance. 

With more than 1.9 billion people celebrating Ramadan globally, the season offers advertisers exciting opportunities to develop their ideas and expand their reach. However, with ongoing Covid-19 restrictions and lockdown still in place for countries such as India, Indonesia, and Malaysia, many brands and marketers must think on their feet to stay relevant this season.

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