Insights & News

Mobile advertising technology company Ogury partners with Httpool in India

Httpool and Ogury are pleased to announce the appointment of Httpool as Ogury’s official advertising sales partner for India. Ogury is the creator of the first advertising engine driven by user choice. This new partnership will enable advertisers to run impactful mobile ad campaigns, powered by safe data, collected and used with the explicit permission of the consumer. 

“Partnering with Ogury in India will enable brands to sharpen their advertising strategy with actionable insights on local consumers. Being at the forefront of data compliance topics since 2014, Ogury will help local brands to adhere to the upcoming privacy regulations and restore consumer trust. As an official ad sales partner, we will ensure that advertisers, agencies and brands have access to our top dedicated teams and support at every step of the way,said Amit Gupta, Managing Partner, Httpool India.

India is a strategic market for Ogury’s continued expansion in APAC. With increasing concerns over data protection in the region, reflected by the Personal Data Protection Bill, local brands are looking for ad tech partners that are able to provide traceable and trusted consent for the data they use for advertising. As the leader in choice-driven advertising, Ogury has proven that it’s possible to respect the user while also delivering exceptional business results. Httpool will help us in our mission to establish a new trusted advertising ecosystem, driven by user choice, in India.” said Adam Rubach, VP New Markets APAC at Ogury.

Brands choose Ogury for the exceptional performance of its choice-driven mobile ads, video and display, coupled with its maniacal focus on brand protection. Ogury uses its technology and ecosystem to ensure for brands the highest standards in data and brand safety and the lowest rate of ad fraud.  Since launching in 2014, the company has grown rapidly in 10 countries, serving 1500 brands, partnering with 3500 publishers, and its technology is now integrated in 10000 apps. 

This partnership is an important step for Httpool APAC. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Hong Kong and Bangladesh, Httpool provides brands and media agencies in Asia support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. 

 

Media contacts:

Rucha Bhalekar, Marketing Manager, APAC , rucha@httpool.in 

Ogury PR department, MediaRelations@ogury.co 

 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.com, www.imscorporate.com 

 

About Ogury

Ogury is the creator of the first advertising engine driven by user choice. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand-safe and fraud-free environment.