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Native Advertising in 2021

Native Advertising Paper

Native advertising is popular among brands and advertisers for many reasons. One is the click-through rates are much higher than typical advertisements, and engagement is usually more substantial.

This paper offers a glimpse into the current native advertising landscape by mapping current technical standardization efforts, identifying gaps, and recognizing the industry’s roadmap. It also provides readers with expected 2021 trends for native advertising space and expert opinions on the current native sector.

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