Insights & Case Studies

MCD Burger Election

OBJECTIVE

World’s famous fast-food chain McDonald’s wanted to find out Malaysian audience’s favorite product and share their thoughts. To add an extra excitement @McDMalaysia introduced MCD Burger Election Campaign.

HOW

The Campaign was executed in a very unique way, The Campaign was executed in a very unique way. The first time ever conversational card format was applied as “Twitter First View” ads. It was also the first time for a brand to run First view ad format in combination with promoted trends.
“THE ENGAGEMENT RATES WERE RECORD-BREAKINGIN COMPARISON WITH BOTH INDUSTRY AND PLATFORM BENCHMARKS.”

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