The campaign exceeded the sales target by BDT 14 million and has been executed in collaboration with Lead Bangladesh ( Creative Agency for Jeansfellow)
Httpool, an Aleph Holding company, and the largest global partner of major media platforms and the Authorized Sales Partner of Facebook in Bangladesh, collaborated with digital agency Lead Bangladesh and implemented a Facebook advertising campaign to increase effectiveness and measure return on investment for their client Jeansfellow. JeansFellow, a leading online footwear & fashion accessories store in Bangladesh, recently launched a Facebook advertising campaign to promote the wide range of footwear products available for the festival of Eid Ul Fitr.
JeansFellow’s vision is to establish itself as a premium footwear & fashion accessories brand as the junction of quality leather merchandise & smooth customer experience in the market. With this campaign, JeansFellow wanted to drive its quality leather merchandise sales during the Eid festival. The digital campaign featured catalogue ads with different audience segments, engaging campaign content.
The target audience included all Facebook users in Bangladesh, most importantly users in Dhaka, Chittagong, Cox’s Bazar. Through Facebook media buying, the campaign reached out to 3.5 million people, generated 30 million impressions, got 500k visits as web traffic, and sold 4,400 pairs of shoes for a mere USD 25,623.
The Founder of JeansFellow, Apurba Das, commented: “We are excited to see JeansFellow and Lead Bangladesh effectively use Facebook to achieve and measure sales optimisation. It is enormously exciting to see the impressive result generated by Lead Bangladesh. We look forward to using this for our future campaigns. Thank you to the Httpool team and Facebook directly for providing us with this solution.”
“Facebook’s family of apps delivers brands with efficient ways to connect with their most relevant audiences. JeansFellow’s sales optimisation study has proven that measuring the campaign outcomes in terms of advertising recall has a significant impact on brand positioning and business outcomes,” adds Mahbub Alam, Facebook Client Partner, Httpool Bangladesh