With the holidays just around the corner, businesses everywhere are refining their marketing strategies to ensure maximum exposure and customer attraction this season. But as a result of COVID-19 many brands’ preparation has gone awry, with the pandemic significantly impacting customer behaviour, from in-store footfall to online shopping habits.
Even though the economy is finally seeing some normality, most people are still preferring to shop online in fear of a third pandemic wave.
In which case, digital marketing has really hit the nail on the head, having the highest impact with consumers. But if digitalisation is not your area of expertise, have no fear, Httpool is here. This paper explores some of the most effective digital marketing techniques for gaining traction and dominance throughout the festive period.