Insights & News

Httpool brings Spotify for Brands to Russia and CIS

Httpool expanded its ad sales partnership for Spotify to five new markets, including Russia, Ukraine, Kazakhstan, Belarus and Moldova. This is an important step for Httpool in the market, where it already represents major global networks such as Twitter and Snapchat.

“The launch of Spotify sales in the Russian and CIS makrets is a landmark and a long-awaited event for Httpool. We are determined to build on our experience from Central European markets to support advertisers and brands with the latest insights and knowledge to leverage the full potential of advertising on Spotify.” said Sergey Dovedov, Regional Director, Httpool Russia and CIS. “We are extremely proud that once again we make a significant contribution to the ecosystem of our advertising market and enable advertisers to use the most modern and relevant tools in their promotion.”

“Spotify provides access to a wide audience of people passionate about music. Music fans put Spotify at the centre of their lives. Brands can follow them on their everyday journey and meet them at crucial touchpoints.” explained Javier Huertas, Regional Spotify Lead, Httpool. “This is what makes Spotify so exciting for brands. Real-time personal insights go beyond demographics and device IDs and reveal the listeners’ moods, mindsets, tastes and behaviors. And if that’s not enough, the latest research shows that we can also predict offline behaviours of the streaming generation”.

Fully localized, the Spotify platform offers advertisers a diverse selection of ad experiences based on campaign goals and how users are engaging with the platform, including audio, video and display. Advertisers can reach listeners as they stream through mobile, desktop, connected speakers, gaming consoles, and more, reflecting the many ways that consumers access with content today. Globally, Spotify Free users spend an average of 2.5 hours each day listening to music on the platform through multiple devices.

 

Media contact:

Špela Majcen Marušič, Global PR Manager, Httpool, marusic@httpool.com, press@httpool.com 

 

About Httpool

Httpool, an IMS corporate company, represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Twitter, Facebook, Spotify, LinkedIn, Snapchat, Tik Tok, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar, Malaysia and Bangladesh. Jointly, IMS and Httpool exclusively represent over 20 media platforms in more than 45 countries worldwide.

www.httpool.com, www.imscorporate.com 

 

About Spotify Technology S.A.

Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50 million tracks, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, Spotify is the most popular global audio streaming subscription service with over 286 million users, including 130 million subscribers, across 92 markets. We are the largest driver of revenue to the music business today.