Insights & News

Httpool Brings Spotify Advertising to Hong Kong

CENTRAL HONG KONG: Httpool, an Aleph Group Inc company, has expanded its ad sales partnerships in Hong Kong to include Spotify, the world’s most popular audio streaming platform. This popular channel offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young, influential streamers, and leverage the rising power of audio.

Through Httpool, advertisers can now benefit from Spotify’s multiformat ad experiences, including audio, video, and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence, consisting of unique data and insights on users’ streaming behaviours, advertisers can tailor their ads and messaging to resonate with the needs and mindsets of their audiences, based on the context in which they are listening.

 

“We are delighted to partner with Spotify to empower advertisers in Hong Kong through this trending platform, enabling them to reach out to various audiences throughout the day.” comments Alex Luis, Country Director of Httpool Hong Kong. “We are excited to share the latest insights and knowledge, supporting advertisers to leverage the full potential of advertising on Spotify.” 

“We are thrilled to expand Spotify’s relationship with Httpool into Taiwan & Hong Kong. With their local coverage and market knowledge, we believe Httpool is the right strategic partner to represent Spotify Advertising in these markets. We are well placed to support brands and advertising agencies to unlock the full potential of digital audio advertising.” comments Sea Yen Ong, Spotify’s Head of Sales, Southeast Asia.

 

A remarkable 381 million people globally listen to Spotify each month. Spotify Advertising helps businesses of all sizes reach listeners, as they stream what they love. The highly attractive environment of Spotify is accessible from mobile and desktop devices, thus creating premium, engaging, and high impact advertising opportunities. The multiple ad formats bring advertisers into the heart of music, enabling unique co-branding, and providing access to engaged, music loving audiences. Spotify breaches the gap between radio and display advertising by playing its listeners an audio ad in sync with display ads. 

 

For any press query, please contact: Adam Bezeczky, PR Lead at Httpool, adam.bezeczky@httpool.at.

 

About Httpool

Httpool, an Aleph Group, Inc company, is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem. Httpool connects the largest digital platforms, with thousands of advertisers and billions of consumers in emerging, and underserved countries.

We have commercial, and in many cases, exclusive agreements with over 30 of the leading digital platforms, including Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify, and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries, at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution, to further enable advertisers in 90 countries and across 43 different currencies, to reach close to 3 billion consumers, and maximise their digital advertising potential.  Find out more at www.httpool.com and www.alephholding.com.

 

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and Podcasts. Discover, manage, and share over 60 million tracks, including more than 1.5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 299 million users, including 138 million Spotify Premium subscribers, across 92 markets.