By Adam Bezeczky, Regional PR CEE Region
Passwords are a nuisance. The good ones are hard to remember, and the easy ones are not secure. We’ve been all there, racking our brain to remember the secret phrase or combination, just to get into our account. The introduction of two factor authentication (2FA), can make the process so much easier.
The process of setting this up may sound like a hassle, it is nothing compared to a security breach. Compromised accounts could be used for all kinds of unwanted and potentially dangerous activities, therefore, investing just five minutes to assure account security is definitely worth it.
What is TFA and how does it work?
Twitter has several types of two-factor authentication methods for users to choose from. The first and more widely known method is where a unique code is sent to the registered phone number linked to the account. While this method is recommended compared to not having 2FA enabled at all, it still has its downsides. Compromised SIM-cards and phishing attacks can cancel out this defense mechanism.
Securing an account via an authentication app increases your security even further. These are more secure than the SMS-based 2FA and are available through app stores. But be aware if you lose your phone, you will also lose access to your authentication app. It is worth noting that authentication apps can still be compromised through phishing attacks.
Security keys are viewed as the most secure form of authentication. These keys are physically inserted into the computer’s USB port or connected via NFC (near field communication) to a phone and contain built-in protections from phishing attacks. Security keys can be purchased from major online retailers, they are easy to set up, cost very little, and could potentially save you thousands in the long run.
Taking into account all the above, although it can take some time to set up 2FA on your accounts, it is a worthwhile investment, providing you with peace of mind if the worst was to happen and your account is compromised. Securing both business and private accounts should be considered standard good practice habits for every marketer and advertiser, not only on Twitter, but also everywhere that customer data or credit card data is collected.