Insights & News

Cyberpunk 2077: Wake up, make coffee and play the game.

Httpool, the largest global Twitter Ads partner, stirs excitement for gamers as they show support for CD Projekt Red’s Launch of Cyberpunk 2077 by giving their gamers a free license and a day off to play.

It’s true that 2020 has been a strange year for us all, but it is nothing that the Httpool samurais couldn’t handle! Httpool is the largest Twitter Ads partner, and has been fighting its way through to create a positive new Covid-19 reality, as such the company’s gamers have been rewarded with a free ticket to the Night City, offering complimentary licences and a day off to play. 

Cyberpunk is the most anticipated video game of the modern era. After eight years of waiting for its release, our Httpool gamers are now “chippin’ in” and exploring the Night City! And they are more excited than ever to share their thoughts and experiences. 

“Being involved in the preparations of the Twitter campaign for Cyberpunk 2077 was a once in a lifetime experience!” said Michal, Twitter Client Solutions Manager at Httpool in Poland, the home country of CD Projekt Red. As a passionate gamer, Michal was also directly involved with supporting CD Projekt Red with their global launch on Twitter.

A lot has changed in the world since the first announcement of Cyberpunk 2077 in May 2012. But the gamers’ enthusiasm never died. The fact that the game features actor Keanu Reeves, is simply the cherry on the top of a delicious cake for Httpool’s TikTok Ads Client Manager Madara: “I am a huge fan of Keanu Reeves, and now he stars in this most anticipated game in history! I might attempt to improve my 40-hours straight gaming record to come face to face with him.”

Tin, a Facebook Senior Client Solutions Manager at Httpool in Croatia, managed to accomplish the impossible and avoid all spoilers for Cyberpunk 2077 over the past 12 months! The skills and attributes displayed by gamers such as patience, problem solving, research, fast decision-making, strategy, and coordination are among the many highly sought after traits required in business too. “Now it’s just about: wake up, make coffee, and play the game!”

“To be a part of the most anticipated game launch in the history of games is just a dream come true. I felt genuinely happy when I learned of our involvement.” commented David, the Twitter Client Solutions Manager at Httpool in Sweden. 

At Httpool, with over 400 digital professionals spanning across more than 30 markets, we thoroughly adhere to the work hard and play hard tradition. As this crazy year draws to a close, Httpool Choombas are immersing into the Braindance, fighting to survive in the virtual world, and learning new cyber skills. 

“Stay awake and enjoy the game!” is Madara’s message to fellow gamers, as she takes her first steps into the Night City, just one of the many Httpool gamers on the quest to immortality. Who knows what exciting launch Httpool will take on next! 



Note to editors: Cyberpunk Street Slang

  • Hindsight: The wise act of watching your back.
  • Braindance: Virtual reality. A new form of interactive electronic entertainment.
  • Chilled: To be cool; to be together.
  • Chippin’ In: To buy cyberware for the first time. To cast your lot with a group. To connect with a machine.
  • Chombatta (Choomba): Neo-Afro-American slang for a friend or a family member.
  • Chunking: Eating on the run, eating as a secondary activity.
  • C-YA: Used as, and sounds like, “See ya,” stands for “Cover Your Ass”.
  • Downtime: Free time, time off the job.