Insights & News

Criteo and Httpool Announce Partnership to Further Accelerate Growth in India and Indonesia

Httpool and Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of Httpool as Criteo’s official Ad Sales partner for India and Indonesia.

Criteo is evolving to be the world’s leading Commerce Media Platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies. Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India and Indonesia, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

Taranjeet Singh, Managing Director of SEA & India at Criteo, commented, “We are pleased to announce the official Ad Sales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership.”

Commenting on the partnership, Pankaj Jain, Partner Director, Native India & SEA, Httpool, said, “We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behaviour. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage.”

This partnership is an essential step for Httpool. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Laos, Hong Kong, and Bangladesh in Asia-Pacific, Httpool is the largest global partner of major media platforms[1]. The company supports their growth and drives business results for traditional and native advertisers to ensure they achieve their business and marketing objectives.

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About Httpool

Httpool is an Aleph Holding company, representing leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across more than 30 markets. Based on their innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROIs. Leading media platforms such as Twitter, Facebook, Spotify, LinkedIn, Snapchat, Warner Music, Outbrain, and Brainly appointed Httpool as their exclusive ad sales partner across selected European and Asian markets. Httpool is headquartered in the UK with offices spanning across Central Europe, the Nordics, Baltics, and Balkans, Russia & CIS and Asia-Pacific. Aleph brands exclusively represent over 20 major global platforms in more than 50 markets worldwide. www.httpool.com [1] https://www.httpool.com/

About Criteo

Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,500 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.