With an established style and quality, Corso Italia is a leading fashion brand in Bulgaria. Offering a wide range of fashion pieces from clothing to footwear, Corso Italia guarantees the quality of being true Italian. To celebrate the aesthetics of Italian design and materials, they launched a unique new fashion line called “Prive”. The main objective of the campaign was to drive sales and awareness towards the new “Prive” fashion line.
Httpool applied its extensive e-commerce and facebook ads know-how to maximize budget optimization and conversion rate. In order to improve return on ad-spend, Facebook conversion and budget optimization were applied. It was the first time for Corso Italia to run
conversion optimization. Compared to ad campaigns with traffic and engagement objectives, fashion brands who apply conversion objective with budget optimization, usually, achieve around a 30% higher return on ad-spend.
While the female audience was targeted to attract first-time customers, core and custom audience targeting was used to maximize returning customers and upscale.
“We are very satisfied with the proven results based on Httpool guidance. We would like to explore other Facebook tools and performance tactics for achieving better results.”