Insights & News

Accuweather Partners with Httpool to Expand Presence in India

Httpool and AccuWeather are pleased to announce the appointment of Httpool, as AccuWeather’s official ad sales partner in India. AccuWeather, recognized as the most accurate source of weather forecasts and warnings in the world, will leverage Httpool’s reach and expertise in opening its inventory for all demand partners in India.

Launching AccuWeather in India will open new avenues for brands and advertising agencies to reach out to their audiences and create a better experience for customers. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialized solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.

“AccuWeather reaches more than 1.5 billion people globally through our digital properties including mobile and web and other products, so we gravitate toward partners with the reach and expertise to help reach advertisers globally, such as Httpool,” Abhimanyu Chakraborty, AccuWeather’s India Country Manager, said. “Particularly in India, our audience base has grown exponentially since we launched operations here in 2015.  Today, we have over 32 million monthly active users from India and growing, and this translates to a significant opportunity for advertisers and brands to leverage our expertise and reach with weather triggered marketing strategies.  Httpool understands the impact of weather on consumer behavior, and it is the perfect partner to help advertisers and agencies connect with AccuWeather for powerful and effective marketing campaigns.”

This partnership is an important step for Httpool in the APAC region. With offices in Mumbai, Delhi and Bangalore, Httpool and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding AccuWeather to Httpool product mix will allow us to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

Media contacts:

Archana Roche, Httpool India, archana@httpool.in,

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com

AccuWeather PR department, pr@accuweather.com

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar and Malaysia.

About AccuWeather

AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world, having saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage.  Serving more than half of Fortune 500 companies and thousands of businesses globally, AccuWeather provides weather forecasts with Superior Accuracy™ and actionable insights to help thousands of businesses to save lives, minimize risk, reduce losses and liability and maximize revenues.  Additionally, AccuWeather uses predictive analytics to help companies plan and operate more efficiently and significantly outperform their competitors.

With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people worldwide to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 national AccuWeather Network channel. AccuWeather also produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy.