By Álvaro Botella, Global Marketing Analyst for Snapchat

Whilst we’re still learning about the full influences of AR on conversion and ROI, it’s already provided beneficial solutions for both brands and companies, improving the social commerce experience and mitigating some of the inconveniences of shopping online. The social media funnel has been simplified to convert sales, social commerce has shortened the path to purchase, thus allowing consumers to move through the purchase journey, from discovery to checkout, within one app.

Snapchat AR1

Nonetheless, here are three reasons why marketers should consider incorporating AR into their social commerce strategies for 2022:

  • Consumer interest is on the rise. Although it is not yet a mainstream activity, people are gradually warming up to the idea of shopping with AR. Evidence suggests it will be incorporated throughout marketing plans and strategies in the near future.
  • Social media is a great place to get your AR fix. Snapchat’s dog-ear and baby-face Lenses put AR on the social media map. Almost all of the major social platforms now allow users to apply AR filters and effects to their photos and videos, and the activity has evolved into a primary mode of social communication and entertainment. As a result, AR has already become a familiar technology to use, and further discover throughout the consumer journey.
  • AR is evolving. Beauty, fashion, and technology are the most active vertical/industries for AR social commerce. This is because they lend themselves best to the main application for shopping-related social AR, offering virtual try-on experiences, and product customization. However, as social platforms continue to expand their AR offerings, they are opening up more opportunities for brands from new verticals to participate. Snapchat, for example, recently released wrist-tracking technology for jewelry and watchmakers, allowing customers to simulate bracelets and watch try-ons.

 

Furthermore, as social commerce continues to grow, brands are able to use AR to increase customer engagement, and personalise the shopping experience. AR is also showing early potential to boost sales and conversions on social media.

What is the Real Potential of AR in Social Commerce?
Alvaro: Social media provides the prime venue for consumers to warm to AR, as users are already experimenting with AR filters and lenses.
According to ARInsider, in the Snap Consumer AR Global Report 2021, nearly 75% of the global population, and almost all people who use social apps, will be frequent AR users by 2025. This audience is however predominantly GenZ, digital natives who are growing up to value digital assets just as much as physical goods.

Snapchat AR 2

Which Platforms are Best for AR Shopping?
Alvaro : Snapchat is the most developed AR platform, Instagram however remains a major contender. Pinterest’s AR tools are designed for beauty brands, while TikTok promises to be a prime venue for creator-led AR.

Which Verticals and Industries are set to Include AR in Upcoming Strategies?
Alvaro: Beauty and fashion brands are paving the way for AR shopping on social media, using applications like virtual try-on, product personalization, or visualisation. As tech develops, opportunities are opening for brands in new industries. AR can help to bridge the gap between social media, digital commerce, and the brick and mortar of businesses.
Social platforms are striving to carve out their own AR toolkits, offering more brands a chance to get involved. Furniture and home decor industries are likely the next frontier for AR shopping on social media, in which Pinterest would play a key role. Nonetheless, as mentioned it is still too soon to fully assess AR’s impact on either conversion and return rates.

Snapchat AR 3

How can brands generate revenue?
Alvaro: Marketers can use social AR tools to create their own filters, effects, or 3D experiences on social media. By advertising their products with the most innovative and disruptive technology, they can influence their desired target audience, and convert them into sales. For instance, any fashion brand can use the power of AR to display the product live on their potential buyers. The more immersive the experience (including whether it has a direct shopping element), the more time, budget, and resources it will take. And who knows, we might even be buying houses based on virtual tours in the near future.

At the recommendation of Httpool, Farva Go now incorporates Snapchat into their performance marketing strategy for ‘Smiley Braces’ product. They achieved tremendous results and exceeded expectations, reaching up to 89% of the target audience, and boosting its sales by 25%.

Farva Go

When advertising a brand in a highly competitive market such as the US, it is crucial to discover the most efficient method to reach relevant audiences, creating impact, and thus resulting in purchase. When targeting younger generations, such as Gen Z or below, experts must consider the level of exposure already apparent to this particular audience, and adapt advertising strategies accordingly. This can however be a difficult concept to manage, you may be aware the adaption is needed, but not necessarily where to start or how. This is where Httpool comes in, playing a key role in building the product personforce advertising plan for Smiley Braces. Httpool was able to recommend and manage an impactful strategy for the brand on Snapchat.

Smiley Braces is a platform designed to help its followers stay ahead of the market, by uncovering the latest market trends, the latest technologies, and the earliest innovations related to braces. The Smiley Braces team effortlessly finds its user the best orthodontist in their local area.

With an objective to target new territories, the US in particular, Farva GO, the marketing agency managing Smile Braces’ digital advertising strategy, consulted with Httpool, the exclusive partner of the largest media platforms globally (Facebook, LinkedIn, Spotify, Snapchat, Twitter, AdColony). Following Httpools recommendations, they together tested the performance potential of Snapchat, with focus on traffic growth and purchase increase.

Brace Yourself Farva Go

Snapchat, the camera app that has over 332 million active users daily, entered the Bulgarian market in 2020, and it’s now reaching 54% of internet users aged up to 34 in Bulgaria. Snap is traditionally famous in the digital advertising industry for its AR innovative features. According to Harvard Business Review Article ‘How AR is redefining retail in pandemic’, interacting with products that have AR experiences leads to a 94% higher conversion rate, as they allow individuals to better connect with the product and brand. Moreover, AR can deliver almost 2x the levels of visual attention, compared to their non-AR equivalent, leading to improved memories and more powerful responses from consumers.

However, raising awareness is not the only type of campaign objective Snapchat can deliver on. Performance campaigns can also be exploited on the platform with amazing results, the Smiley Braces campaign by Farva Go, and in collaboration with Httpool, is living proof.

In order to secure a maximum impact on the target audience for the Smiley Braces ads, achieving both traffic and purchase objectives, Httpool recommended a 9 months campaign period, using a media mix.

  1. Snap Ads, to communicate the benefits of the Smiley Braces product. The Snap Ads were optimized for swipe ups and redirected the users to the Smiley Braces landing page.
  2. Story Ads, to further increase the chances for the users seeing the campaign, through increased exposure across multiple placements.

“Before our partnership with Httpool, we did not even know Snapchat offered advertising solutions. As it turns out, the platform has an outstanding ads manager function, with cutting edge features, and a good balance between targeting capabilities, and creative library for inspiration. We were able to leverage all that and more. The results have proven to be more than satisfying – a good excuse to keep testing and investing in the channel. I believe that we have not yet explored all that Snapchat can offer.” declared Veselin Ivanov, Managing Partner Farva Go.

The results for the Smiley Braces campaign exceeded all expectations, with key highlights as follows:

  • 89% of the targeted audience was exposed to the Smiley Braces campaign.
  • 0.10 eur cost achieved per swipe-up.
  • 25% increase in Smiley Braces sales compared to the previous period without utilizing Snapchat.

 

By Amal Hussein, Copywriter

As I am sure we all know by now, whether we are past or present users, Snapchat is a widely known camera focused platform, offering something more distinctive in a world of fixity and timelines. From cute dog ears and flower crowns to AR powered shopping lenses, Snapchat has become a real pioneer in bringing its users AR technology through filters and interactive lenses. Yes, filters are now cool again! Who knew?

In case you didn’t know, Snapchat is now one of the most developed AR platforms in the world, Instagram, however, remains a major contender. And whilst we’re still learning about the full influences of AR on conversion and ROI, it’s already shown to provide valuable solutions for both brands and companies, improving the social commerce experience and of course, saving us from some inconveniences of shopping online.

The social media funnel has been simplified even more to convert sales, social commerce has shortened the path to buy, subsequently allowing consumers to move through the purchase journey, from discovery to checkout, within just one app, and in most cases one tap.

Snapchat AR

Three main reasons why marketers have considered incorporating AR into their social commerce strategies:

  1. Consumer interest is on the rise. Although in the past the thought of AI would send many into a frenzy, the tin hats have been removed, and people have warmed to the idea of shopping with AR. Studies have shown that it will be incorporated throughout marketing plans and strategies in the near future. Anyone seen the movie Clueless? Looks like Amy Heckerling was right after all!
  2. Social media has proven to be a great place to get your AR fix. The famous dog-ears and baby-face lenses put AR on the social media map and now most social media platforms have a feature where you can apply AR filters on your photos and videos! This fun and silly way to take photos has evolved into a primary mode of social communication and entertainment. As a result, AR has already become a familiar technology to use, and further discover throughout the consumer journey.
  3. And last but not least., the Beauty industry of course. Since AR has been evolving, beauty, fashion and technology have shown to be the most vertical/industries for AR social commerce. This is usually because they lend themselves best to the main application for shopping-related social AR, offering virtual try-on experiences, and product customization!

 

However, as social platforms continue to expand their AR offerings, they are opening up more opportunities for brands from new verticals to participate. Snapchat is a great example, recently released wrist-tracking technology for jewellery and watchmakers, allowing customers to simulate bracelets and watch try-on.

Another amazing way to help people who still don’t feel too comfortable being outside! Social commerce continues to grow, with brands being able to use AR to increase customer engagement and personalise the shopping experience. Even showing early potential to boost sales and conversions on social media.

But What is the Real Potential of AR in Social Commerce?

Social media provides the prime venue for consumers to warm to AR, as users are already experimenting with AR filters and lenses. According to AR insider, in the Snap Consumer AR Global Report 2021, nearly 75% of the global population, and almost all the people who use social apps wll be frequent users by the year 2025! This audience is however predominantly Gen Z, digital natives who are growing up to value digital assets just as much as physical goods, and of course, anticipating the levels AI can reach.

AR Shopping

So Which Verticals and Industries are set to Include AR in Upcoming Strategies?

Beauty and fashion are paving the way for AR shopping on social media, using applications like virtual try-on, product personalisation, or visualisation. As tech develops, opportunities are opening for brands in new industries. AR has been shown to help to bridge the gap between social media, digital commerce, and brick-and-mortar businesses. Social platforms are striving to carve out their own AR toolkits, offering more brands a chance to get involved. Furniture and home decor industries are likely the next frontier for AR shopping on social media, in which Pinterest would play a key role. Nonetheless, as mentioned it is still too soon to fully assess AR’s impact on either conversion or return rates.

AR Shopping Lenses

Marketers can now use social AR tools to create their own filters, effects, or 3D experiences on social media. By advertising their products with the most innovative and disruptive technology, they can influence their desired target audience, and convert them into sales. For instance, any fashion brand can use the power of AR to display the product live to their potential buyers. The more immersive the experience (including whether it has a direct shopping element), the more time, budget, and resources it will take. And who knows, we might even be buying houses based on virtual tours in the near future!

Imagine you are a marketeer, and you know your target audience is millennials and Gen Z, where could you look to find this audience easily in high quantities? The answer is Snapchat. Afterall, Snapchat is not only a highly popular platform built around the use of camera and video functionalities, which younger audiences love, but according to FastCompany.com, was also voted the most innovative platform for virtual reality (AR) features.

Moreover, interacting with products that offer AR experiences leads to a 94% higher conversion rate, as these experiences allow consumers to feel more connected to brands ¹, so it’s clear that Snapchat is the place to advertise. But how do you use Snapchat to advertise effectively?

Initially, it might seem easy for a variety of reasons:

  • Snapchat reaches almost 90% of 16- to 24-year-olds in Romania.
  • The platform is extremely engaging, the average user engages with AR features approx. 30x per day.
  • AR delivers almost 2x the levels of visual attention, compared to their non-AR equivalent, leading to improved memories and more powerful responses from consumers², so activating a brand via Snapchat will have a positive impact on the delivery of its message/benefit.

Durex AR

But are There any Challenges?

The short answer is yes, when does anything worthwhile come with no challenges? For instance, the message of your campaign needs to be relevant to the specific audience, and the ad format mix used must be able to deliver this message efficiently.

Having a team of digital experts in place would be useful in overcoming this challenge, such as those available at Httpool. As the exclusive reseller of Snap in Romania, Httpool helped one of the most famous brands in the world, Durex, to develop and implement a highly successful campaign on Snap in Romania, Bulgaria, and Hungary.

Before we dive into the how, let’s briefly define the KPIs behind a ‘successful campaign’ on Snapchat:

  • High/above Snap’s benchmark completion rate, and the CTR for Snap Ads used to advertise the campaign, redirecting the users in an ecommerce platform to drive high purchase intent.
  • High/above Snap’s benchmark engagement rate, for the Lens created, to support the communication of the brand’s benefit (share & save rate).
  • high/above Snap’s benchmark open rate and completion for the Story ads included in the mix. 

How Httpool Helped Durex

In order to secure a maximum impact, Httpool and Durex worked together to select their period of relevance, and they selected February. With sights set on the first advertising holiday of the year, Valentine’s Day, they began their strategy planning.

The next phase was developing the campaign message and creating innovative ways to promote this. Thus, following the concept of ‘Be wild every day, don’t wait for Valentine’s Day’, Httpool proposed the use of a complementing interactive game, later named ‘What kind of lover are you?’

Durex Mix

With the message, method of delivery, and the timing set, the team shifted focus towards defining the best approach in terms of ad mix for the campaign. Httpool’s proposal was a newly formulated mix of formats which they believed would maximize the impact:

  • Lens – to drive engagement, incorporated into the interactive game.
  • Snap Ads – to drive awareness and purchase intent.
  • Story Ads – to drive awareness and boost the engagement, by redirecting the users to the Lens activation.

The results achieved were above and beyond expected targets!

Lens Results:

  • Almost 2X more impressions than initially estimated.
  • 3X higher engagement rate versus Snap lens benchmark.
  • Almost 2X more play time with the game vs Snap benchmark.
  • All achieved with almost ½ of the CPM compared to initial planning.

Snap Ads Results:

  • Achieved up to 3.59% CTR, 3X higher vs Snapchat benchmark of 1%.

Story Ads Results:

  • Producing 57.48% completion rate, which is 2X higher vs Snap benchmark of 25%, driven mainly by the placement.  The ads were placed within the ‘discover stories’ section, leading to higher chances of the ads being seen by consumers. 

 

Durex success
Durex’s Response

“Snapchat has a playground of features that help us engage with our consumers easily and in an authentic way. In addition, the creative minds behind the app really understand how to suit your every need, providing strong proposals from the start, and ensuring that integration with the campaigns is easily accomplished”. 

Overall Durex was thrilled with the results of the campaign and pleased with the strong collaboration with Httpool. Follow their lead and harness the potential of Snapchat for yourself! 

¹ Harvard Business Review Article, “How AR is Redefining Retail in the Pandemic”
² Zappar Article, “How augmented reality affects the brain”

Httpool Durex

Snap PR India

 

Httpool, an Aleph Group company, today announced its salres partnership with Snapchat in India. Through thispartnership, Aleph brands will drive Snapchat’s ad monetisation for the region. Aleph brands are already representing Snapchat in 26 markets covering Latin America and Europe. This new partnership is an additional recognition for Aleph as a reliable and trusted partner of leading media platforms.

 

Snapchat India has been rapidly expanding its monetisation capabilities to cater to businesses of all sizes and is now able to serve every single advertiser objective across the funnel. With 100mn users in India, Snap is leading the AR revolution and brands are proactively seeking out camera-first strategies which have become critical, real business solving, consumer engagement tools.

“We are excited about partnering with Snap in India and further adding to the revenue opportunity in the region. Drawing from our experience representing Snap in Europe and Latin America, we are confident to supplement the growing need of brands wanting to work with Snap in order to meet their marketing and sales objectives,” said Sunny Nagpal, Regional Director APAC at Httpool.

 

In India, AR sees a 94% higher conversion rate when consumers interact with products in AR. Snap has extensively partnered with brands across sectors like FMCG, eCommerce, Entertainment, Video streaming and more, and saw its net new advertisers increase by 70% in 2020.

“We are looking forward to working with Httpool to expand our reach to additional advertisers in India and help them see the value in connecting with our highly-engaged 100mn strong Snapchatter community. We are also excited to introduce Gaurav Jain who will be leading Revenue Partnerships for Snap in the region. Gaurav and his team will be responsible for driving revenue growth and partnering with our most strategic brands, agencies, & sales partners to provide innovative solutions on behalf of Snap.” said Alexander Dao, Managing Director, Head of Global Business Expansion, Snapchat. This will be Snapchat’s second sales partnership in India.

 

Gaurav Jain joins Snapchat from Meta to lead the Revenue Partnership Team in India.

Partnering with Snap is an important step for Httpool in Asia. Adding Snapchat Ads to Httpool’s product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

 

Want to know more about Snapchat? Get in touch with our experts here.

 

Media contact:
Spela Majcen Marusic, Httpool PR Manager, spela.marusic@httpool.com and press@httpool.com

 

As we say goodbye to pumpkin carving, ghosts, and surplus amounts of candy, the attention turns to the most wonderful time of the year! Yes, you guessed it, Christmas is fast approaching.

The holiday season brings with it not only the wonderful traditions of overeating and over drinking, but also overspending, and Snapchatters are no different. Whether it’s gift buying, decoration preparation, or food to feed the masses, Snapchatters are eager to make this festive season run as smoothly as possible, and this is where your business can benefit.

Instead of spending countless hours scrolling through website after website looking for the perfect product, Snapchat helps its users view the best and latest products to suit their Christmas needs, by displaying the most relevant ads.

At Snapchat the path to purchase is far more straightforward than that of competitors, thanks to the substantial data collection, snap chat has been able to create the Snapchat celebration cycle. This feature shows the key moments of a Snapchatters shopping patterns, from the initial inspiration stage, research, and decoration, to sharing their purchases on their platform with friends, family, and followers. It is reported that 81% of all Snapchatters are planning to shop online this festive season. Below you will discover all the top tips and tricks to make the most of your advertising campaign on Snapchat.

Christmas Snapchat

Get in the Christmas spirit

Who doesn’t love the build up to Christmas? The anticipation and excitement are bound to make everyone feel joyful! To capitalise on this, you’re going to need to make sure you are in full festive mode. The past year and half have been difficult for everyone but with lockdowns and restrictions continuing to lift all over the world people are looking forward to coming together at Christmas more than ever before. The increased optimism seen in consumers and audiences means shopping will also be on the rise, people reuniting with loved ones after potentially many months apart likely means parting with enormous amounts of money to impress them.

Beat your competitors to the post

Be prepared, be ready, be early! This is the best advice to follow, plan your campaigns and start advertising to your audiences early, doing so enables you to reach audiences before your competitors get the chance. As previously mentioned above discussing the Snapchat Celebration Cycle, Snapchatters begin their shopping journey by searching for inspiration, this can occur as early as October! It is never too early to catch the eyes of your audience.

Focus on your products

You want to make sure you are taking the time to really make your product the centre of your advertisement, ensure your audience can immediately recognise what you are advertising. Maintaining the focus on your products is more likely to encourage users to shop. Snapchatters spend 1.6x more than the average shopper throughout the whole holiday period.

Display your discounts

The festive period features some of the largest shopping days of the entire year, including Black Friday and Cyber Monday. Everyone loves a bargain; therefore it is important to make sure you let your audience know in advance of upcoming sales, 72% of all Snapchatters plan on shopping on Black Friday weekend.

Snap Christmas

Get creative

Snapchat provides an array of creative tools which can be used to encourage audience engagements and can be more powerful than a standalone Ad. These features include video, camera lenses, and AR, enhancing the user experience for Snapchatters. From our data we can see that augmented reality helps to drive purchases at every stage of the shopping cycle in fact 89% of Snapchatters are interested in AR features. Remember this specifically for big events where users can celebrate using themed filters and lenses.

Keep it real

Authenticity is very important when it comes to advertising, ensuring that your audience feel as though they can trust you, and that they don’t face any unexpected surprises further down the line. Snapchatters are more likely to interact with brands that use authentic messaging that align with their own personal values.

 

Snapchat can help any business grow whether big or small. If you haven’t already taken advantage of the amazing ad packages available this holiday season, it is the time to start!

By Diana Coman, Regional Client Partner for Snapchat

 

Want to change the way you market your business? Follow this guide on how Snapchat can boost your business this Black Friday.

Christmas is fast approaching which means there is a huge shopping list which needs to be taken care of. All of this shopping can result in a very high credit card bill, but with Black Friday being the biggest discounted shopping day of the year, everyone is looking for a bargain.

If you are a small business you might be wondering how on earth you can compete with the bigger brands, but in fact Snapchatters are 34% more likely than those who do not use Snapchat to shop from brands which support their local community.

And – Snapchatters spend 1.6x more than the average shopper over the entire holiday shopping season.

snap

 

Start advertising early

Most Snapchat users begin their holiday shopping plan 2-3 months before the big day itself, therefore you are more likely to engage a larger audience if you start running your campaigns early. Snapchatters spend 2x more in November and December than they do during any other time of the year. Focusing only on Black Friday day will mean you’re missing out on a lot of opportunities to identify new customers looking for deals. Try extending your campaigns slightly further to boost your sales.

Make sure your website is mobile and user friendly

The majority of sales are now being made on mobiles versus desktop, and an estimated 67% of online sales will come from mobiles this year alone. During the busy periods there will be a high volume of traffic heading to your website, so make sure it is highly responsive to increase conversion and sales.

The average Snapchatter spends 20% more online than anyone else and each year there is a 2.1x increase on how much money Snapchat users spend on Black Friday weekend through to Cyber Monday. Making sure that Snapchatters can have a seamless transition from your ad to your website will boost sales and conversion rates.

Highlight your top products, link to your page, and drive urgency

When thinking about your ads make sure you have your best selling products in mind. With your advertisements you want to catch the eyes of new customers and by showcasing the products which many know and love you’re sure to grab some attention.

When promoting your top products make sure you have a direct link to the product page, this way customers can see the product and head to the checkout easily and smoothly. Nothing ruins a good ad more than losing the product!

It is also essential to drive urgency. It is more likely to get customers to respond quicker if they know they are getting a one off type of deal.

snap 3 black friday

Choose the right type of ad for your business

Any business can successfully promote their brands on Snapchat, but ensuring you have chosen the right type of ad format is what can make or break a campaign.

Simple image or video ads are extremely useful when trying to promote Black Friday deals. These ads are full screen, you can add music, sounds and visuals to quickly and effectively promote deals, services or products to the audience. They can take the form of video — whether it be motion graphic, live, cinema-graph, or gif style — as well as still.

Story ads are featured on the Snapchat Discover page. Story Ads allow Advertisers to reach consumers by placing a branded tile in Snapchat’s Discover section that opens into a collection of 1-20 single images or videos.

Collection ads are made-for-commerce ad types which consist of four different tappable images, each promoting a different product. This allows brands to promote top products or new products in a new, innovative way.

Commercials are non-skippable six-second video ads. Commercials appear within Snapchat’s Curated Content and games.

Lenses are the flagship format of Snapchat which can help your business reach new audiences in a meaningful way. You can create memorable, interactive moments using augmented reality and you can build experiences that Snapchatters can play with and send to friends.

Filters allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. When Snapchatters take a Snap, they’ll be able to see your Filter and use it to explain where, when, and why they took the Snap.

snap2

This Black Friday, harness the full potential of Snap advertising… and let us see those best creative campaigns!

by Diana Coman, Regional Client Partner Snapchat

 

Calling all Halloween lovers! With October finally, here it’s time to start planning how you can boost your business this spooky season.

Halloween 1

Halloween is a lot more than just a day for trick or treaters, in fact, many Snapchat users start engaging with Halloween content 6 weeks prior to October 31st. There is an awful lot of preparation involved in planning a successful spooky celebration, which therefore means there is a lot of shopping to be done prior to the day itself. 

 

Halloween shopper alert!

Make-up, decorations, costumes, and candies are just the basics needed to celebrate Halloween in style. Shoppers actually begin their Halloween shopping a few weeks before the big day which means it’s never too early to benefit from the build-up.

Halloween 2

With 64% of Snapchatters planning on buying something new this year, you wouldn’t want to miss out on this mass shopping event. 

Snapchat users will be using their mobile to stock up on Halloween goodies this October as opposed to their desktop. An estimation of 67% of sales will come from mobiles in 2021. Use this information to your advantage and put substantial effort into creating a unique and engaging mobile strategy.

Halloween 3

Celebration Cycle

Engagement and inspiration are a huge part of gaining new customers and reaching new audiences on Snapchat. The early adopters and super organized Halloween lovers plan their shopping early and start sharing their purchases on Snapchat with their friends and family, this is how to boost brand awareness and grasp the attention of potential new customers. 

Halloween 4

 

Trendsetters are your friends!

Influencers and social media stars are not the only people who influence shopping patterns, in fact, people are also very inclined to be influenced by someone they know. 

36% of Snapchatters are influenced by social media influencers and 56% are influenced by family or friends. 

 

There are 23 million parents who are Snapchat users

These parents want to bring the Halloween spirit to their children this October. Parents and those aged 35+ are likely to share images and/ or videos of their children or pets dressed up, putting up decorations, or simply just engaging with Halloween activities and traditions. 

 

Now that we are able to socialize in person again, Snapchatters are 12x more likely to attend an in-person celebration as opposed to a virtual event. 

 

90% of Halloween engagement comes from those aged 13-24

These younger audiences are interested in trying out products via AR on Snapchat. Businesses that use AR are twice as likely to get visual attention compared to those businesses not using an AR strategy. 

 

230 million Snapchatters engage with AR on Snapchat on Halloween day

This staggering number means you will not want to miss out on engaging with an audience of this scale. Creating Halloween video content is also extremely beneficial, 70% of US Gen Z users engage with Halloween content on the discover page during the two-week build-up to the main event. 

Halloween 5

 

To get involved this Halloween ensure you are creating engaging, fun, and unique content which will catch the user’s eye. Don’t skimp on your creativity and take advantage of this business opportunity!

by Diana Coman, Regional Client Partner Snapchat

 

Snap Back to School gif

It’s that time of the year again where we are all stocking up on new school supplies, starting new classes and schools and looking forward to seeing our friends and excited for the new friends we will be making! Friends are such an important part of the school experience, having a sense of community is what gets us through the school day. We look to our friends for inspiration when deciding which of the latest trends to adopt and Snapchat is a great way to connect and keep up to date with what trendsetters are wearing. Snapchat is hosting a back to school celebration this year to drive purchases, read more to learn about how you and your brand can get involved!

 

The percentage of people using Snapchat to shop for their back to school essentials has reached 85%

Snap Back To School

 

Compared to other social media platforms Snapchat comes out on top when it comes to the amount of people shopping for back to school supplies. The graphs below show that Snapchat beats competitors at every stage of the shopping journey. 

 

 

Snap used Back to School

 

 

Snap Back to School gif2

 

Here are some more statistics on why Snapchat is the place to be this September:

The 2020 back to school season showed us that 82% of student Snapchatters influenced what their parents were purchasing for their return to school.

Snapchat trendsetters are what drives a lot of sales traffic, with 73% of users saying they would be more enticed to shop from a brand that their friends have been buying from and talkinging about.

50% of all users are using Snapchat to spread the word about their exciting new purchases to family and friends.

Student users are not the only ones whose shopping is influenced by others. Snapchat reports show that of the Snapchat users who are parents, 79% of them are also influenced by their friends and family.

 

 

With these statistics in mind it is clear that trends are a huge driver when it comes to back to school shopping, make sure that your brand is utilising this!

5G is driving e-commerce 

With the usage of 5G increasing, this is helping e-commerce tools and apps work more smoothly. With the evolving functionality users are finding it much easier to navigate their way through different applications which makes the shopping experience even easier. 

 

Shopping with morals

Shopping from brands who promote a positive ethos has never been more relevant, shoppers now are very concerned about which brands are promoting social justice. This has influenced shopping habits hugely as customers are now less likely to shop from brands who do not uphold the same values as them. 

 

Living well

Mental and physical health is a big topic of discussion and school should be a place where everyone feels a sense of security. With this in mind you can expect products and/or services to be catered toward these needs. This may also include tech based products or services which remind users to take breaks or relax during study periods to prioritise their well being. 

 

Shared interests 

Shared experiences and interests is how people communicate with each other during this digital age and this is how friendships are created. 

 

Flex Culture

The idea of the flex culture is misconstrued, at Snapchat instead of seeing this as showing off it is seen as an opportunity to share who you are with the world, by sharing your interests and what puts a smile on your face!

 

How your brand can get involved! 

  1. Run promotional materials through the back to school celebration style. 
  2. By using photos and videos this will make you part of the conversation.
  3. Use AR so Snapchatters can try on certain products. This will help to drive traffic to your site. 
  4. Make sure to connect your app or website to Snapchat to increase conversion rates. 
  5. Make sure you have brand ambassadors and trend setters promoting your product. 

Snap Back to school gif3

 

Shoppers are more likely to return to a brand which has helped them through nerve racking and memorable times. By helping customers with their return to school this will create an emotional connection with each customer. 

 

To show just how well this approach works here are two success stories for you to take a look at:

 

What are you waiting for? Join the celebration today!

Insights & news