Insights & news

Brands and marketing agencies across Russia can now work closely with a local team to help them use Twitter ad products to amplify their organic activity

Twitter is live, public, conversational and widely distributed. The platform has more than 284 million active users and is used by brands worldwide to engage with existing customers and reach new audiences.

With more than 500 million Tweets sent per day, Twitter is the home of conversations, with friends or someone you don’t know halfway around the world. It is where people go to discover what’s happening in their world, and this makes Twitter a great place for brands to engage with their customers,” said Peter Greenberger, Sales Director at Twitter. “Russia is an important part of our aim to reach every person on the planet, with almost 70 million active internet users and growing, the country presents a huge opportunity for Twitter and brands. Companies in Russia are already using Twitter to listen to their customers and market themselves organically, so we are excited to partner with Httpool to help them use Twitter advertising to amplify these efforts

Three out of every five people on Twitter follow at least one brand. And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.

“Twitter is unique because of it’s public, real-time nature. This makes it a great way for people to stay up to date on whatever they are interested in. Brands in Russia now have an even better way to connect with current and potential customers around these interests, with the right message in the right moment. We are excited to be working with Twitter to bring its advertising products to our region and look forward to helping companies grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,”  said Sergey Dovedov, Managing Director of Httpool Russia.

The appointment of Httpool as Twitter’s direct sales partner gives Russian brands access to the full line of products, services and support available from Twitter.

Twitter has three main ad units:

  1. Promoted Tweets – Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account.
  2. Promoted Accounts – Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis.
  3. Promoted Trends – Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.

Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results.

For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.

OBJECTIVE

Every year on 3rd of September social media users get engaged in traditional discussion with the song by Mikhail Zakharovich Shufutinsky, “The 3rd of September” which was a popular song some time ago. Russia’s leading mobile and desktop food delivery platform “Delivery Club”, wanted to tap into this opportunity and engage users during the 3rd of September. Their main objective was to get the largest reach of the audience on Twitter, and convert a large number of orders using promo code RYABINA.

HOW

By combining situational marketing and the right audience, the brand got a wide coverage on Twitter. Delivery Club uses First View + Promoted Trend ad formats to reach all Twitter users in one day. Using the best Twitter practices, the brand in cooperation with Httpool managed to get great results. During the one day of Campaign, the brand got 3400 mention of the hashtag (#3сентября ), along with 2.4% CTR of the single tweet. More than 2000 orders were done by users with a promo code #RUABINA.

Httpool is pleased to announce exclusive sales partnership with LinkedIn in 17 Central East European countries including Russia, Greece, Hungary, Slovenia, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Slovakia, Macedonia, Romania, Serbia, Albania, Ukraine, Latvia, Estonia and Lithuania. Advertisers and media agencies are now able to engage with Httpool’s teams across these markets and start advertising on LInkedIn.

LinkedIn is the world’s largest professional network on the internet with more than 384 million users worldwide in over 200 countries and territories with a strong membership growth in CEE. As an example, LinkedIn has more than 5 million members in Russia. The platform is available in 24 languages including Czech, Romanian and Russian.

Fredrik Bernsel, Director of Sales EMEA announces: “  We wanted to extend our services to advertisers in the region so they are able to leverage  the extensive network of professionals across CEE markets. We selected Httpool as our exclusive partner due to strong geographical presence across all these markets and important company’s references.”

“We are excited about the opportunity to work with LinkedIn as it represents the perfect fit to Httpool’s product portfolio. In fact, LinkedIn’s ad products will provide the companies across the region the possibility to grow their businesses by leveraging exclusive network of top professionals, advances targeting capabilities and ad formats. ” explained the founder and CEO of Httpool Aljosa Jenko.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. LinkedIn’s vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph.

For more LinkedIn business solutions and helpful tips on how to make the most of your presence on LinkedIn, visit https://business.linkedin.com/marketing-solutions/company-pages/get-started.

 

About Httpool

Httpool is a cross channel advertising network focusing on international markets outside the United States and Western Europe. It empowers agencies to efficiently execute advertising campaigns across display, video, engagement, social and performance channels, both on mobile and desktop devices. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents thousands of selected global and local publishers across its 22 Central and Eastern European and Asian offices.

For more information please contact: publicrelations@httpool.com or visit www.httpool.com.