Snap PR India

 

Httpool, an Aleph Group company, today announced its salres partnership with Snapchat in India. Through thispartnership, Aleph brands will drive Snapchat’s ad monetisation for the region. Aleph brands are already representing Snapchat in 26 markets covering Latin America and Europe. This new partnership is an additional recognition for Aleph as a reliable and trusted partner of leading media platforms.

 

Snapchat India has been rapidly expanding its monetisation capabilities to cater to businesses of all sizes and is now able to serve every single advertiser objective across the funnel. With 100mn users in India, Snap is leading the AR revolution and brands are proactively seeking out camera-first strategies which have become critical, real business solving, consumer engagement tools.

“We are excited about partnering with Snap in India and further adding to the revenue opportunity in the region. Drawing from our experience representing Snap in Europe and Latin America, we are confident to supplement the growing need of brands wanting to work with Snap in order to meet their marketing and sales objectives,” said Sunny Nagpal, Regional Director APAC at Httpool.

 

In India, AR sees a 94% higher conversion rate when consumers interact with products in AR. Snap has extensively partnered with brands across sectors like FMCG, eCommerce, Entertainment, Video streaming and more, and saw its net new advertisers increase by 70% in 2020.

“We are looking forward to working with Httpool to expand our reach to additional advertisers in India and help them see the value in connecting with our highly-engaged 100mn strong Snapchatter community. We are also excited to introduce Gaurav Jain who will be leading Revenue Partnerships for Snap in the region. Gaurav and his team will be responsible for driving revenue growth and partnering with our most strategic brands, agencies, & sales partners to provide innovative solutions on behalf of Snap.” said Alexander Dao, Managing Director, Head of Global Business Expansion, Snapchat. This will be Snapchat’s second sales partnership in India.

 

Gaurav Jain joins Snapchat from Meta to lead the Revenue Partnership Team in India.

Partnering with Snap is an important step for Httpool in Asia. Adding Snapchat Ads to Httpool’s product mix will further strengthen its ability to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

 

Want to know more about Snapchat? Get in touch with our experts here.

 

Media contact:
Spela Majcen Marusic, Httpool PR Manager, spela.marusic@httpool.com and press@httpool.com

 

Insights & news

Adda’s brand lift success

Adda 52 is an India-based online gaming website owned by Gaussian Networks Pvt. Ltd, founded in 2011 by Mohit Agarwal and Anuj Gupta. It is India’s largest online poker site and currently hosting the ‘Poker Millionaire Tour, the biggest online poker tournament in India. The company has made substantial investments to its online security using 128-bit encryption, ensuring that user information is kept confidential.

Dailymotion, alongside Httpool, successfully launched a brand lift case study campaign for Adda 52 in October and November of 2020. Find out how.

Insights & news

Httpool and AccuWeather are pleased to announce the appointment of Httpool, as AccuWeather’s official ad sales partner in India. AccuWeather, recognized as the most accurate source of weather forecasts and warnings in the world, will leverage Httpool’s reach and expertise in opening its inventory for all demand partners in India.

Launching AccuWeather in India will open new avenues for brands and advertising agencies to reach out to their audiences and create a better experience for customers. As an official ad sales partner, we will allocate dedicated teams, provide access to the local media agencies, brands and native advertisers, develop specialized solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.

“AccuWeather reaches more than 1.5 billion people globally through our digital properties including mobile and web and other products, so we gravitate toward partners with the reach and expertise to help reach advertisers globally, such as Httpool,” Abhimanyu Chakraborty, AccuWeather’s India Country Manager, said. “Particularly in India, our audience base has grown exponentially since we launched operations here in 2015.  Today, we have over 32 million monthly active users from India and growing, and this translates to a significant opportunity for advertisers and brands to leverage our expertise and reach with weather triggered marketing strategies.  Httpool understands the impact of weather on consumer behavior, and it is the perfect partner to help advertisers and agencies connect with AccuWeather for powerful and effective marketing campaigns.”

This partnership is an important step for Httpool in the APAC region. With offices in Mumbai, Delhi and Bangalore, Httpool and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives. Adding AccuWeather to Httpool product mix will allow us to support brands, agencies and advertisers with the best solutions and help them make the most of their digital campaigns.

Media contacts:

Archana Roche, Httpool India, archana@httpool.in,

Spela Majcen Marusic, Httpool PR Manager, marusic@httpool.com

AccuWeather PR department, pr@accuweather.com

About Httpool

Httpool represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximizing their ROIs. Leading media platforms including Facebook, Twitter, Spotify, LinkedIn, Warner Music, Outbrain, Quora, Brainly, and Viber work exclusively with Httpool across selected Central & Eastern European and Asian markets. Httpool is headquartered in the UK and has offices in Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, Ukraine, United Arab Emirates, Indonesia, Cambodia, Laos, Myanmar and Malaysia.

About AccuWeather

AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world, having saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage.  Serving more than half of Fortune 500 companies and thousands of businesses globally, AccuWeather provides weather forecasts with Superior Accuracy™ and actionable insights to help thousands of businesses to save lives, minimize risk, reduce losses and liability and maximize revenues.  Additionally, AccuWeather uses predictive analytics to help companies plan and operate more efficiently and significantly outperform their competitors.

With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people worldwide to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 national AccuWeather Network channel. AccuWeather also produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy.

Mumbai – 26th September 2017: Httpool and Twitter are pleased to announce the appointment of Httpool as Twitter’s official ad sales partner for India from October 1 2017, expanding the advertising support for marketers in India.

Brands and advertising agencies across the country can now work closely with an experienced Httpool India team and leverage Twitter Ad solutions to amplify their marketing objectives.

The partnership of Twitter and Httpool in India was a natural transition given the scale of their global partnership across 22 markets in Europe. Httpool team in India is expected to provide first rate service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy.

“India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market and are pleased to expand our global collaboration with Httpool in India,” said Chandan Deep, Head of Reseller Partnerships, Asia Pacific, at Twitter. “With this partnership, we look to upscale our level of service to our clients in India.”

Three out of every five people on Twitter follow at least one brand. And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand*

Twitter is unique because of its public, real-time, conversational nature. People come to Twitter to connect with their passion and seek expert opinions. This presents the Brands with a live connection to their users and allows them to reach the most influential audience, with the right message in the right moment. We are excited to partner with Twitter to bring its advertising propositions to the Brands in an exhaustive market like India and look forward to helping advertisers to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,” said Sunny Nagpal, Co-Founder of Httpool India and Managing Director APAC.

The appointment of Httpool as Twitter’s official ad sales partner gives brands more access to the full line of products, services and support available from Twitter in India.

For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.
*Based on Nielsen research of 1,400 Twitter UK users

 

Httpool contact, India:
Sunny Nagpal, Httpool MD APAC at sunny@httpool.in

Httpool press contact, India:
Anchal Arora Manager PR at anchal@httpool.in

 

About Httpool
Httpool is the leading International cross channel advertising network with 19 offices across Europe and Asia. Httpool offers the broadest range of ad network products and solutions across display, video, engagement, social and performance channels. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, Snapchat, LinkedIn, Spotify and other selected global and local publishers across its 22 markets, including Austria, Switzerland, Russia, India, Hong Kong, Poland, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Estonia, Latvia, Lithuania, Greece, Hungary, Kosovo, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine. For more information, please visit: www.httpool.com.

 

About Twitter
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterIndia, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.